J Mar Ed

Introduction

Journal of Marketing Education, 44(3)

INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs


Hacking the Marketing Education System: Using Macromarketing and the Circular Economy to Make a Better World
Joya A. Kemper, Emily M. Moscato, and Ann-Marie Kennedy [Publisher] [Google Scholar]

Experiencing the Macromarketing Dimensions of Sustainability: Lessons Learned From Field Trips to the Ultra Novel
Anthony Samuel, Robert J. Thomas, Cathy McGouran, and Gareth R. T. White [Publisher] [Google Scholar]

Understanding How Stand-Alone Sustainability Courses Are Taught in Marketing: A Global Baseline Analysis
E. Deanne Brocato, Antje R. H. Graul, Jacob Huff, Alysa Hu, and Jeremy K. Harms [Publisher] [Google Scholar]

A Design Thinking Approach to Teaching Sustainability
Valerie Manna, Meike Rombach, David Dean, and Hamish G. Rennie [Publisher] [Google Scholar]

Teaching What Society Needs: “Hacking” an Introductory Marketing Course With Sustainability and Macromarketing
Forrest Watson, Julie Stanton, Stefanie Beninger, Christine Domegan, Alexander Reppel, and Stanley Shapiro [Publisher] [Google Scholar]

Using Macromarketing to Teach Business Sustainability
Mark Peterson [Publisher] [Google Scholar]

[Your moderator messed up the link to this issue last week so I reran this week –CH]