Soc Mar Quart

Introduction

Social Marketing Quarterly, 28(4)

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs


A Reflection on the 7th World Social Marketing Conference (2022)
M. Bilal Akbar and Jeff French [Publisher] [Google Scholar]

Exploring Countermarketing Messages to Reduce Youth Sugar-Sweetened Beverage Consumption in The Bronx, NY
P. Christopher Palmedo, Samantha Flores, Kalya Castillo, Moria Byrne-Zaaloff, and Kelly Moltzen [Publisher] [Google Scholar]

Social Distancing, Hand Washing and Handshaking Behaviour During and Beyond Coronavirus Pandemic: A Social Marketing Perspective
Ernest Yaw Tweneboah-Koduah and Isaac Serwornu Coffie [Publisher] [Google Scholar]

Understanding Grotesque Transparency as a Strategy for Fundamentalist Radicalization: Implications for Social Marketing Theory and Practice
Isaac Nahon-Serfaty [Publisher] [Google Scholar]

The Battle between Commercial Marketing and Social Marketing
Philip Kotler [Publisher] [Google Scholar]