Archive
Category: Marketing Strategy
Cross-Disciplinary Uses of Gamification in Organizations
Edited book; Proposal deadline 26 May 2021
calls-otherManagers and Firm Performance
Jonathan Zhang is looking for unpublished work on CMO and CEO effects on firm performance
dialogSrinivasan Award Nominations
The AMA's Marketing Strategy SIG solicits nominations for the 2021 V. Seenu Srinivasan Young Scholar Award in Quantitative Marketing
awardsChurchill Award Nominations
The AMA's Marketing Strategy SIG solicits nominations for the 2021 Gil Churchill Award for Lifetime Achievement in Marketing Research; Deadline 22 Apr 2021
awards