Archive

Category: Marketing Strategy

Mahajan Award Winner

Nirmalya Kumar is the winner of the 2021 Mahajan Award for Lifetime Contributions to Marketing Strategy Research

awards

Jun 3, 2021

J Poli Economy

Journal of Political Economy, 129(6)

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May 30, 2021

J Man

Journal of Management, 47(6)

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May 30, 2021

Cust Needs Solutions

Customer Needs and Solutions, 8(1/2)

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May 30, 2021

American Econ Rev

American Economic Review, 111(6)

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May 30, 2021

Strat Man J

Strategic Management Journal, 42(6)

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May 23, 2021

Mar Intell Planning

Marketing Intelligence & Planning, 39(4)

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May 23, 2021

J Revenue Pricing Man

Journal of Revenue and Pricing Management, 20(3)

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May 23, 2021

J Product Brand Man

Journal of Product & Brand Management, 30(4)

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May 23, 2021

Brand Equity and Its Effects

Mike Nguyen seeks manuscripts on the effects of brand equity for a meta-analysis

dialog

May 19, 2021