INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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https://www.emerald.com/insight/publication/issn/1061-0421/vol/30/iss/7

Facilitation of “strong” branded application outcomes – the self-concept perspective
—Timmy H. Tseng [Google Scholar]

Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers
—June-Hyuk Kwon, Seung-Hye Jung, Hyun-Ju Choi, Joonho Kim [Google Scholar]

Green branding effects on consumer response: examining a brand stereotype-based mechanism
—Siyu Gong, Guanghua Sheng, Peter Peverelli, Jialin Dai [Google Scholar]

Heritage-based value of a corporate brand: antecedents and effects on the firm’s financial value
—Wonsun Paek, Hyerin Ryu, Sunkyu Jun [Google Scholar]

Drivers and consequences of customer participation into value co-creation: a field experiment
—Mevludiye Guzel, Bülent Sezen, Umit Alniacik [Google Scholar]

Does corporate social responsibility improve brands’ responsible and active personality dimensions? An experimental investigation
—Liudmila Tarabashkina, Olga Tarabashkina, Pascale Quester, Geoffrey N. Soutar [Google Scholar]

Family business identity, consumer product evaluations and firm size
—Anyuan Shen, Surinder Tikoo [Google Scholar]

Will college students take a stand? Effects of health orientations on purchase decision factors for standing desks
—Kendall Goodrich, Mark Benden, James Munch, Wakiuru Wamwara [Google Scholar]

The sharing economy: the influence of perceived corporate social responsibility on brand commitment
—Mobin Fatma, Imran Khan, Zillur Rahman, Andrea Pérez [Google Scholar]