Archive
Category: Marketing Strategy
Journal of Marketing News, July 2022
JM Articles in the News, Activities at Summer AMA, and more
journalsMarketing Impact with Research-Driven Apps
Special issue of the Journal of Marketing; Deadline 30 Sep 2023
calls-journalsStrategy SIG Mahajan Award
Jan Heide is the winner of the AMA Marketing Strategy SIG's 2022 Mahajan Award for Lifetime Contributions to Marketing Strategy Research.
awardsStrategy SIG Varadarajan Award
Alok Saboo has won the AMA Marketing Strategy SIG 2022 Varadarajan Award for Early Career Contributions to Marketing Strategy Research
awards