INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Awards

Author: Girish Mallapragada

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The AMA Marketing Strategy SIG is delighted to announce that Prof. Jan Heide is the winner of the 2022 Mahajan Award for Lifetime Contributions to Marketing Strategy Research. The three-member selection committee consisting of Mike Hanssens, Gerry Tellis, and Rajesh Chandy found Prof. Heide’s accomplishments and contributions to marketing theory and practice to be highly remarkable and deserving this year’s award.

A 1987 Ph.D. from the University of Wisconsin, Professor Heide is the Michael Lehman Distinguished Chair in Business at the Wisconsin School of Business, University of Wisconsin – Madison. Before joining the Wisconsin School of Business, he spent six years at the Weatherhead School of Management at Case Western Reserve University.

Prof. Heide is one of the most recognized marketing scholars in the world in the domain of B2B relationships. His seminal work on interorganizational governance spans many decades and has won many accolades, inspiring a generation of students and other scholars to pursue research in the domain. Prof. Heide has also guided several doctoral students who continue to impact the field significantly.

Congratulations to Professor Jan Heide.

Previous winners of the award include David Aaker, George Day, David Montgomery, Rajan Varadarajan, Rajendra Srivastava, Frederick Webster, Gerry Tellis, V. Kumar, Christine Moorman, Ajay Kohli, Roland T. Rust, Stanley F. Slater, Venkatesh Shankar, Dominique Hanssens, Leigh McAlister, Bernie Jaworski, Rajdeep Grewal, Marnik Dekimpe, Rajesh Chandy, Robert W. Palmatier, Vikas Mittal, and Nirmalya Kumar.