Archive

Category: Marketing Strategy

Financial Value Brands

The Financial Value of Brands Imperative: Why Brands Must Be Valued in Financial Terms

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Feb 6, 2022

Contemporary Marketing Strategy Research

New Perspectives for the Digital Economy, Special issue of IJRM; Deadline 30 Jun 2022

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Feb 5, 2022

J Poli Economy

Journal of Political Economy, 13(2)

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Jan 30, 2022

American Econ Rev

American Economic Review, 112(2)

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Jan 30, 2022

University of Stavanger

Assistant/Associate Professor Position in (Marketing) Strategy

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Jan 25, 2022

Strat Man J

Strategic Management Journal, 43(2)

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Jan 23, 2022

Mar Intell Planning

Marketing Intelligence & Planning, 40(1)

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Jan 23, 2022

Consumer Brand Relationships

7th International Consumer Brand Relationship™ Conference, Rollins College, 13-15 Oct 2022; Deadline 1 Feb

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Jan 15, 2022

J Prod Br and Man

Journal of Product & Brand Management, 31(1)

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Jan 9, 2022

J Poli Economy

Journal of Political Economy, 130(1)

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Jan 9, 2022