INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Journal News

Author: Shrihari (Hari) Sridhar

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Journal of Marketing News, April 2023

Wichmann, Wiegand, and Reinartz Win the 2022 Shelby D. Hunt/Harold H. Maynard Award

The annual Shelby D. Hunt/Harold H. Maynard Award recognizes the Journal of Marketing article published in the last calendar year (2022) that has made the most significant contribution to marketing theory. The winners of the 2022 Hunt/Maynard Award are Julian R.K. Wichmann (University of Cologne), Nico Wiegand (Vrije Universiteit Amsterdam), and Werner J. Reinartz (University of Cologne) for their article “The Platformization of Brands” (Volume 86, Issue 1).

The selection committee comprised John Lynch (MSI Executive Director and chair), Alok Kumar (University of Miami), and Brian Murtha (University of Kentucky). The article will be honored at the Summer AMA Academic Conference.

Previous recipients of this award can be found here.

The other excellent finalists for the award were:

• Fred Miao, Irina V. Kozlenkova, Haizhong Wang, Tao Xie, and Robert W. Palmatier (2022), “An Emerging Theory of Avatar Marketing”
• Remi Daviet, Gideon Nave, Jerry Wind (2022), “Genetic Data: Potential Uses and Misuses in Marketing”
• Dionne Nickerson, Michael Lowe, Adithya Pattabhiramaiah, and Alina Sorescu, “The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective”
• Abhi Bhattacharya, Neil A. Morgan, and Lopo L. Rego (2022), “Examining Why and When Market Share Drives Firm Profit”

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Tan, Chandukala, and Reddy Win the 2022 AMA/Marketing Science Institute/H. Paul Root Award

The annual AMA/Marketing Science Institute/H. Paul Root award is given to the Journal of Marketing article that has made the most significant contribution to the advancement of the practice of marketing in a calendar year. It is cosponsored by the American Marketing Association and the Marketing Science Institute and honors past AMA Board Chair H. Paul Root, who also served as president of MSI from 1990 to 1998. The winners of the 2022 AMA/MSI/H. Paul Root Award are Yong-Chin Tan (City University of Hong Kong), Sandeep R. Chandukala (Singapore Management University), Srinivas K. Reddy (Singapore Management University) for their article “Augmented Reality in Retail and Its Impact on Sales” (Volume 86, Issue 1).

The selection committee comprised Detelina Marinova (University of Missouri), Ralf Van Der Lans (Hong Kong University of Science and Technology), and P.K. Kannan (University of Maryland). The article will be honored at the Summer AMA Academic Conference.

Previous recipients of this award can be found here.

The other excellent finalists for the award were:

• Dionne Nickerson, Michael Lowe, Adithya Pattabhiramaiah, and Alina Sorescu (2022), “The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective”
• Julian R.K. Wichmann, Nico Wiegand, and Werner J. Reinartz (2022), “The Platformization of Brands“
• Johannes Boegershausen, Hannes Datta, Abhishek Borah, and Andrew T. Stephen (2022), “Fields of Gold: Scraping Web Data for Marketing Insights”

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Whitler, Krause, and Lehmann Win the 2023 Sheth Foundation/Journal of Marketing Award

The annual Sheth Foundation/Journal of Marketing Award honors a Journal of Marketing article that has made long-term contributions to the field of marketing. An article is eligible for consideration to receive the award in the fifth year after its publication. The criteria for selection include the quality of the article’s contribution to theory and practice, its originality, its technical competence (if relevant), and its impact on the field of marketing.

The winners of the 2023 Sheth Foundation/Journal of Marketing Award are Kimberly A. Whitler (University of Virginia), Ryan Krause (Texas Christian University), and Donald R. Lehmann (Columbia University) for their article, “When and how Board Members with Marketing Experience Facilitate Firm Growth” (Volume 82, Issue 5).

The selection committee comprised Cait Lamberton (University of Pennsylvania), Ajay Kohli (Georgia Institute of Technology), and Rebecca Slotegraaf (Indiana University.The article will be honored at the Summer AMA Academic Conference.

Previous recipients of this award can be found here.

The other excellent finalists for the award were:

• Alexander Edeling and Alexander Himme (2018) “When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship”
• Anatoli Colicev, Ashwin Malshe, Koen Pauwels, and Peter O’Connor (2018), “Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media”
• Ashlee Humphreys and Gregory S. Carpenter (2018), “Status Games: Market Driving Through Social Influence in the U.S. Wine Industry”

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Recently Accepted Papers Forthcoming in the Journal of Marketing: Visit for a full list

The Negative and Positive Consequences of Placing Products Next to Promoted Products
Christina Kan, Yan (Lucy) Liu, Donald R. Lichtenstein, Chris Janiszewski

Meaning of Manual Labor Impedes Consumer Adoption of Autonomous Products
Emanuel de Bellis, Gita Venkataramani Johar, Nicola Poletti

A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit
Chenming Peng, Tammo H.A. Bijmolt, Franziska Völckner, Hong Zhao

Competition and the Regulation of Fictitious Pricing
Richard Staelin, Joel E. Urbany, Donald Ngwe

“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names
John P. Costello, Jesse Walker, Rebecca Walker Reczek

Does Bad Medical News Reduce Preferences for Generic Drugs?
Manuel Hermosilla, Andrew T. Ching

The Effectiveness of Membership-based Free Shipping: An Empirical Investigation on Consumers’ Purchase Behaviors and Revenue Contribution
Fangfei Guo, Yan Liu

The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments
Lisa Peñaloza, Andrea Prothero, Pierre McDonagh, Kathrynn Pounders

Creating Effective Marketing Messages Through Moderately Surprising Syntax
Selin Atalay, Siham El Kihal, Florian Ellsaesser

What Holds Attention? Linguistic Drivers of Engagement
Jonah Berger, Wendy W. Moe, David A. Schweidel

Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal
Liyin Jin, Yajin Wang, Ying Zhang

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Journal of Marketing Articles in the News

The Wall Street Journal, “Should Companies Use Unconventional Spellings for Products? It Isn’t Always Klear” (based on this article by John P. Costello, Jesse Walker, and Rebecca Walker Reczek)

MIT Sloan Management Review, “Overcoming the Inclusion Facade” (draws on this article by Tillmann Wagner, Richard J. Lutz, and Barton A. Weitz)

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