INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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https://www.emerald.com/insight/publication/issn/0263-4503/vol/41/iss/3

Decoding consumers’ CSR scepticism: service recovery experience perspective
—Mihir Kumar Kushwah, Himanshu Shekhar Srivastava [Google Scholar]

Creating brand love for payment apps through emotions
—Sushant Kumar, Sanjeev Prashar, Arunima Shah [Google Scholar]

Consumer discrimination in service recovery situations
—Simoni F. Rohden, Cristiane Pizzutti [Google Scholar]

Permission marketing: a systematic review of 22 Years of research
—Swapnarag Swain, Charles Jebarajakirthy, Haroon Iqbal Maseeh, Raiswa Saha, Nimit Gupta, Rajni Grover [Google Scholar]

Did you find this review helpful?
—Shabnam Azimi, Yana Andonova [Google Scholar]

Post-purchase behaviour triggers in branded mobile shopping apps
—Costinel Dobre, Anca-Maria Milovan, Gheorghe Preda, Remus Naghi [Google Scholar]

Explaining consumer–brand forgiveness through the lens of narcissism
—Nikoletta-Theofania Siamagka [Google Scholar]

Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople’s grit
—Fortune Edem Amenuvor, Kobby Mensah, Atsu Nkukpornu, Henry Boateng, Frank Akasreku, Kwasi Owusu-Antwi [Google Scholar]