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Category: Marketing Strategy

TPM 2023

Theory+Practice in Marketing Conference, Lausanne, Switzerland, 29-31 May 2023; Deadline 28 Feb

revisits

J Man

Journal of Management, 49(4)

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J Mar Man

Journal of Marketing Management, 38(17/18)

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J Mar Man

Journal of Marketing Management, 38(15/16)

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Ambidexterity

Kris Lindsey Hall and Candice Marti seek unpublished studies that include an ambidexterity construct

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J Mar

Journal of Marketing, 87(2)

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