Archive

Category: Marketing Strategy

Journal of Management, 50(5)

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Apr 21, 2024

Journal of Political Economy, 132(4)

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Apr 21, 2024

Marketing Intelligence & Planning, 42(3)

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Apr 21, 2024

Strategic Management Journal, 45(5)

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Apr 21, 2024

Bart J. Bronnenberg, Jean-Pierre Dubé and Joonhwi Joo have won the 2023 MSI Robert D. Buzzell Best Paper Award

awards

Apr 17, 2024

Journal of Management, 50(4)

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Apr 14, 2024

Journal of Product & Brand Management, 33(3)

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Apr 14, 2024

Journal of Management Studies, 61(3)

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Apr 8, 2024

Journal of Marketing, 88(3)

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Apr 8, 2024

Journal of Marketing Outstanding Reviewers

journals

Apr 3, 2024