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Category: Marketing Strategy

J Mar

Journal of Marketing, 88(1)

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Mahajan Award 2023

The AMA Marketing Strategy SIG announces that Werner Reinartz is the recipient of the 2023 Mahajan Award for Lifetime Contributions to Marketing Strategy Research

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Varadarajan Award 2023

The AMA Marketing Strategy SIG announces that Abhishek Borah is the recipient of the 2023 Varadarajan Award for Early Career Contributions to Marketing Strategy Research

awards