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Category: Marketing Strategy

Mahajan Award

The AMA's Marketing Strategy SIG announces that Christian Homburg is the recipient of the 2025 Mahajan Award for Lifetime Contributions to Marketing Strategy Research

awards

Varadarajan Award

The AMA's Marketing Strategy SIG has awarded Sebastian Hohenberg and Sarang Sunder the 2025 Varadarajan Award for Early Career Marketing Strategy Research

awards

J Mar

Journal of Marketing, 90(1)

toc

Acad Man J

Academy of Management Journal, 68(6)

toc
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