Marketing Strategy Archives

Business Horizons, 68(2)

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Feb 17, 2025

Journal of Product & Brand Management, 34(2)

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Feb 17, 2025

Organizational Behavior and Human Decision Processes, 186

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Feb 17, 2025

The Journal of Marketing will be changing how it asks authors to report statistical results

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Feb 12, 2025

Art Weinstein offers materials on segmentation, customer value

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Feb 11, 2025

Journal of Marketing, 89(2)

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Feb 8, 2025

Strategic Management Journal, 46(3)

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Feb 8, 2025

EuroMed Research Business Institute, Porto, Portugal, 10-12 Sep 2025; Deadline 24 Mar

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Feb 6, 2025

New Haven, CT, 9-10 May 2025; Deadline now 14 Feb

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Feb 1, 2025

American Economic Review, 115(2)

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Feb 1, 2025

Category: Marketing Strategy