Archive
Category: Marketing Strategy
Brand and Customer Loyalty
Yuping Liu-Thompkins would like to know what you think are the most pressing research questions in this area
dialogJournal of Marketing News, May 2024
Outstanding Reviewer Awards, Data Transparency, and more news from JM
journalsCorporate Sociopolitical Activism
Building Understanding of Organizational Stances on Controversial Issues, Special issue of the Journal of Business Research; Deadline 1 Jul 2024
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