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Category: Marketing Strategy

MSI Buzzell Award

Brett R. Gordon, Florian Zettelmeyer and Robert Moakler have won the 2024 Robert D. Buzzell MSI Best Paper Award

awards

J Man

Journal of Management, 52(6)

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J Mar

Journal of Marketing, 90(4)

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Acad Man J

Academy of Management Journal, 69(3)

toc
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