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Category: Interorganizational

The Buying Center Concept

An Important Concept of Business-to-Business Marketing in Need of Consolidation and Further Development, Special issue of Industrial Marketing Management; Deadline 1 Oct 2021

calls-journals

Markets-as-Networks

Insights into processes underlying Capability, Complexity, and Resilience using IMP assumptions to studying Markets-as-Networks, Special issue of Industrial Marketing Management; Deadline 4 Dec 2021

calls-journals

J Bus Bus Mar

Journal of Business-to-Business Marketing, 27(4)

toc

Explaining Industrial Buyer Behavior

Applying B2C Research, A symposium to support the special Issue of Industrial Marketing Management, 1-2 Apr 2021; Symposium deadline 15 Jan

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