Ind Mar Man


Industrial Marketing Management, 92


Zooming in on co-creation practices of international franchisors
Nabil Ghantous, Ibrahim Alnawas [Google Scholar]

Developing and leveraging platforms in a traditional industry: An orchestration and co-creation perspective
Jiamian Tian, Johanna Vanderstraeten, Paul Matthyssens, Lei Shen [Google Scholar]

The ambidextrous patterns for managing technological and marketing innovation
Shaoling Katee Zhang, Tanya Ya Tang, Fang Wu [Google Scholar]

Linking joint value creation to the interplay of competition and cooperation: A fuzzy set approach
Jose Novais Santos [Google Scholar]

Developing benchmarks to capture relative performance for sales force incentives decisions: Lessons from B2B insurance industry
Raj Agnihotri, Wei Zhang [Google Scholar]

Leveraging stakeholder networks with outside-in marketing
J. Andrew Petersen, Franziska Schmid [Google Scholar]

Effects of entrepreneurial marketing on new ventures’ exploitative and exploratory innovation: The moderating role of competitive intensity and firm size
Jan-Thomas Bachmann, Isabel Ohlies, Tessa Flatten [Google Scholar]

Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment: An empirical study of B2B E-commerce platform
Chunlin Yuan, Hakil Moon, Shuman Wang, Xiaolei Yu, Kyung Hoon Kim [Google Scholar]

Effectiveness of contracts in marketing exchange relationships: A meta-analytic review
Jody Crosno, Robert Dahlstrom, Yuerong Liu, Pui Ying Tong [Google Scholar]

Dissolution of franchise relationships: Intention, behavior, and the role of uncertainty
Rupinder P. Jindal, Eugene Sivadas, Bohyeon Kang [Google Scholar]

Global perspectives of sales enablement: Constituents, services, and goals
Robert M. Peterson, Howard F. Dover [Google Scholar]

Unpacking value creation and capture in B2B relationships
Claudio Minerbo, Michael Kleinaltenkamp, Luiz Artur Ledur Brito [Google Scholar]

The role of customer entertainment in B2B sales strategy: Comparative insights from professional buyers and salespeople
Jared Oakley, Alan J. Bush, William C. Moncrief, Daniel Sherrell, Emin Babakus [Google Scholar]

Special Issues

When West Meets East: Cross-Cultural Relationship Management in Supply Chains. Edited by: Cheng Lu Wang and Henry Chung

Outsourcers’ control mechanisms, vendors’ contract schemas, and project performance in cross-border IT outsourcing: A vendor’s perspective
Zelong Wei, Selenge Ulziisukh, Yongchuan Bao, Peng Zuo, Yong Wang [Google Scholar]

Special Issues

Theory and Practice of Outside-in Marketing. Edited by: Jifeng Mu, James Mathewson, Mike Moran, Anthony Di Benedetto

R&D, networking expenses, and firm performance: An integration of the inside-out and outside-in perspectives
Jinxin Liu, Shibin Sheng, Chengli Shu, Mengli Zhao [Google Scholar]

Special Issues

The Blurring Boundaries between B2B actors and Consumers in the Supply Chains/Networks of Digitalizing Business Models. Edited BY:David B. Grant, Jaakko Aspara, Maria Holmlund

Blurring boundaries between B2B actors and consumers in supply networks of contemporary business models
Jaakko Aspara, David B. Grant, Maria Holmlund [Google Scholar]

Special Issues

Strategic Enablement in Business Markets. Edited by: Ad de Jong, Ko de Ruyter

Strategic enablers of service-sales ambidexterity: A preliminary framework and research agenda
William Shiue, Aybars Tuncdogan, Fatima Wang, John Bredican [Google Scholar]

Special Issues

Artificial Intelligence for B2B Marketing: Challenges and Opportunities. Edited by: Yogesh Dwivedi,Yichuan Wang

An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance
Surajit Bag, Shivam Gupta, Ajay Kumar, Uthayasankar Sivarajah [Google Scholar]

Special Issues

From Business to Research and Back Again: Research/industry co-creation in a BtoB context. Edited By: Robert Spencer, Bernard Cova, Robert Salle

Introduction article to the Special Issue/Editorial

Business-to-business marketing research: Assessing readability and discussing relevance to practitioners
Olga Dziubaniuk, Wilhelm Barner-Rasmussen, Nikolina Koporcic, Maria Ivanova-Gongne, Tibor Mandják, Stefan Markovic [Google Scholar]

Experienced professionals and doctoral study: A performative agenda
Simon Kelly, John Nicholson, Paul Johnston, Dennis Duty, Ross Brennan [Google Scholar]

Beyond research method to research collaboration: Research co-production relationships with practitioners
Louise Young, Per Vagn Freytag [Google Scholar]

Teaching-practice as a critical bridge for narrowing the research-practice gap
Anton Kriz, Christopher Nailer, Karen Jansen, Camilo Potocnjak-Oxman [Google Scholar]

When institutional logics meet: Alignment and misalignment in collaboration between academia and practitioners
Mads Bruun Ingstrup, Leena Aarikka-Stenroos, Nillo Adlin [Google Scholar]

Rethinking the theory-practice divide: How academia-industry collaboration contributes to theorising
Florence Crespin-Mazet, Malena Ingemansson-Havenvid [Google Scholar]

Special Issues

Exploring the Market Side of Corporate Environmentalism. Edited By: Gregorio Martín-de Castro

Exploring the market side of corporate environmentalism: Reputation, legitimacy and stakeholders’ engagement
Gregorio Martín-de Castro [Google Scholar]

Activist engagement and industry-level change: Adoption of new practices by observing firms
Kelsey M. Taylor, Sara Hajmohammad, Stephan Vachon [Google Scholar]

Understanding the impact of symbolic and substantive environmental actions on organizational reputation
Yann Truong, Hamid Mazloomi, Pascual Berrone [Google Scholar]

Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Mahdi Vesal, Vida Siahtiri, Aron O’Cass [Google Scholar]

Maintaining legitimacy in contested mature markets through discursive strategies: The case of corporate environmentalism in the French automotive industry
Alain Debenedetti, Déborah Philippe, Damien Chaney, Ashlee Humphreys [Google Scholar]

Does a green supply chain improve corporate reputation? Empirical evidence from European manufacturing sectors
Cristina Quintana-García, Carlos G. Benavides-Chicón, Macarena Marchante-Lara [Google Scholar]

Do global firms increase their environmental disclosure and performance? Symbolic versus effective operations and the moderating role of liability of origin. Legitimation implications
Pia Ellimäki, Efrén Gómez-Bolaños, Nuria Hurtado-Torres, J. Alberto Aragón-Correa [Google Scholar]