This award honors the best Journal of Interactive Marketing article published in a given calendar year.
An article will be eligible for the award in the calendar year following its publication in Journal of Interactive Marketing. Editorials, commentaries, or other invited articles are not eligible for this award.
- A vote by Journal of Interactive Marketing‘s Editorial Review Board, Associate Editors, and Advisory Committee members is conducted on all eligible articles. Each voter can select up to five articles.
- Articles receiving the highest number of votes are selected as finalists, with the final number dependent on the distribution of the votes. Typically, no more than five finalists are selected.
- The JNM Editors form a committee that may consist of past JNM Editors, Advisory Board members, and/or senior AEs.
- The award committee makes the final award selection and notifies the AMA, who announces it to the marketing community.
Recognition and Benefits
The award is presented at the upcoming AMA Summer Academic Conference.
As the philanthropic arm of the AMA, the AMA Foundation champions individual marketers who are making an impact in our profession and community. We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.
Bianca Harms, Janny C. Hoekstra, and Tammo H. A. Bijmolt
“Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires“
Timothy J. Halloran and Richard J. Lutz
“Let’s Give Them Something to Talk About: Which Social Media Engagements Predict Purchase Frequency?“
Lena Hoeck and Martin Spann
“An Experimental Analysis of the Effectiveness of Multi-Screen Advertising“
Nadine Schröder, Andreas Falke, Harald Hruschka, and Thomas Reutterer
“Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool“