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Journal of Interactive Marketing

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Editorial Mission

Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting, and service of individual customers. We strive to publish leading-edge, high-quality, and original research that presents results, methodologies, theories, concepts, models, and applications on any aspect of interactive marketing.

Impact factor: 7.8

AMA Members have access to all Journal of Interactive Marketing articles via AMA’s partner, Sage. To access the full catalog of articles, please log in at the top of this page.

Recommended Reading

  • Research Insight

    Internet memes are part of the marketing toolkit, but they can lose their relevance as the trend represented in the meme fades. This Journal of Interactive Marketing study examines the fad dynamics of internet memes to estimate how quickly a meme’s attractiveness fades.

  • Research Insight

    Trust isn’t one-size-fits-all in digital commerce. This Journal of Interactive Marketing study shows how the three dimensions of trustworthiness—ability, benevolence, and integrity—influence consumer evaluations, intentions, and behaviors in digital commerce.

  • Research Insight

    Marketers know that word of mouth—reviews and recommendations from friends and strangers—can lead consumers to make a purchase. But what happens after the purchase? A Journal of Interactive Marketing study explores.

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