Skip to Content Skip to Footer
Innovation, Technology and Interactivity (Tech) SIG

Innovation, Technology and Interactivity (Tech) SIG

The Innovation, Technology and Interactivity Special Interest Group or TechSIG serves members who are marketing academics and professionals interested in the confluence of technology and marketing. TechSIG was founded by Gary Lynn and held its first organizational meeting on August 4 at the 1996 Summer Marketing Educators’ Conference. Since that time, TechSIG has sponsored panels and sessions at every AMA Academic Conference. The goals of the group are to share information on: digital marketing (e. g. Web, social, mobile), innovation (e. g. new product development), direct marketing (e. g. clickstream modeling and A/B testing), and the marketing of technology-based products (e.g., smartphones, nano, biotech, 3D printing).

Follow the TechSIG on Social Media

Best Paper for Research on the Practice of Marketing as it relates to Innovation, Technology and Interactivity, sponsored by the Lazaridis Institute for Management of Technology Enterprises

The Lazaridis Institute at Wilfrid Laurier University has agreed to award an annual prize of $1,500 USD and a related plaque to the Best Paper at the AMA Summer Academic Conference, beginning in 2017;

The AMA TechSIG Lazaridis Prize is awarded to the paper that best, in the interpretation of the Prize Committee, addresses issues relevant to the practice of marketing as it relates to innovation, technology, and interactivity;

The nominated articles will be reviewed by a 5 person Prize committee to be determined by TechSIG Chair, including one representative of the Lazaridis Institute; all will be members of TechSIG.

Previous Winners

2021: Abhishek Borah (INSEAD), Sourindra Banerjee (Leeds University), Yu-Ting Lin (University New South Wales), Apurv Jain, Andreas B. Eisingerich (Imperial College). Improvised marketing interventions in social media. Journal of Marketing, 84(2), 69-91, 2021.

2020: Lambrecht, Anja and Tucker, Catherine E., Algorithmic Bias? An Empirical Study into Apparent Gender-Based Discrimination in the Display of STEM Career Ads, Management Science: July 2019, Vol. 65, Issue 7, pp. 2947-3448

2019: Donna L Hoffman, Thomas P Novak, Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach, Journal of Consumer Research: April 2018, Vol. 44, Issue 6, pp. 1178–1204

2018: Krafft, Manfred, Christine M. Arden, and Peter C. Verhoef (2017), “Permission Marketing and Privacy Concerns – Why Do Customers (Not) Grant Permissions?,” Journal of Interactive Marketing, 39, 39-54.

2018: (honorable mention): Kanuri, Vamsi K., Murali K. Mantrala, and Esther Thorson (2017), “Optimizing a Menu of Multiformat Subscription Plans for Ad-Supported Media Platforms,” Journal of Marketing, 81(2), 45-63.

2017: (inaugural year): Cait Lamberton and Andrew T. Stephen (2016), “A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry.” Journal of Marketing: November 2016, Vol. 80, No. 6, pp. 146-172

Innovation, Technology and Interactivity Chair:
Vamsi Kanuri
University of Notre Dame

Innovation, Technology and Interactivity Vice Chair:
Andrew Stephen
University of Oxford​

Technology, Teaching and Learning Vice Chair:
Patricia Skalnik ​
Azusa Pacific University​​