Why is it that many analysis teams extract so little value from the reams of data, spreadsheets and findings they generate?
Liam Fahey has worked for more than 30 years, all around the world, participating in and observing corporate teams conduct marketplace or environmental analysis. He’s also the author of “The Insight Discipline” which is a part of the AMA 7 Big Problems of Marketing book series. In these books professionals, academics and thought leaders explore a new set of organizing and actionable principles for the twenty-first-century marketer.
In this author Q&A, organized in partnership with Emerald Publishing, Liam outlines how you can overcome data challenges to create an insight-driven culture; provides guidance on what it takes to craft true marketplace insight; and shows you how to use new insight to influence thinking, decisions and action at any organizational level.
Got a question for Liam? You’ll be able to submit your questions during the event, but if you can’t wait you can submit it here.