Simplify, Align, Launch: Practical Go-to-Market Strategy Development

Online | 2 Hours

  • Welcome & Scene Setting 
  • Why Most GTM Plans Fail 
  • The Foundation: Defining Value that Sticks 
  • Know Thy Audience Better Than Thyself 
  • Bringing It Together: The GTM Map & how to follow it
  • Q&A + Wrap-Up

Who Should Attend?

  • Early-intermediate career level professionals looking to focus on pivoting to or improving their product marketing approach. 
  • Anyone eager to break down organizational silos and collaborate for truly effective launches. 
  • Appropriate for professionals in product or service-based businesses with an emphasis on B2B organizations. 
  • Leaders or independent contributors who are looking to ease the burden of complexity when it comes to executing a successful go to market strategy.

What’s Included?

  • 2 hours of live instruction starting at 10:00 a.m. Central Time
  • Interactive Q&A and Group Discussions
  • Access to recording and resources for three months
 
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