Simplify, Align, Launch: Practical Go-to-Market Strategy Development
Online | 2 Hours
- Welcome & Scene Setting
- Why Most GTM Plans Fail
- The Foundation: Defining Value that Sticks
- Know Thy Audience Better Than Thyself
- Bringing It Together: The GTM Map & how to follow it
- Q&A + Wrap-Up
Who Should Attend?
- Early-intermediate career level professionals looking to focus on pivoting to or improving their product marketing approach.
- Anyone eager to break down organizational silos and collaborate for truly effective launches.
- Appropriate for professionals in product or service-based businesses with an emphasis on B2B organizations.
- Leaders or independent contributors who are looking to ease the burden of complexity when it comes to executing a successful go to market strategy.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. Central Time
- Interactive Q&A and Group Discussions
- Access to recording and resources for three months