Build More Effective Revenue Strategies
Specifically for B2B companies with high-ticket solutions, this session explains the Objectives and Key Results (OKR) breakdown method – starting with your annual revenue goal and systematically breaking it down into a comprehensive, actionable 12-month marketing plan.
Discover proven strategies to deliver high-quality Marketing Qualified Leads (MQLs) to your sales team, complete with scrappy, high-ROI tactics for each. You will leave with a customizable toolkit to immediately implement the OKR breakdown method tailored specifically to your business needs.
Learn from Colt Briner, author, seasoned marketing strategist and returning B2BMX presenter with over 20 years of experience driving revenue growth for top-tier B2B companies.
Online | July 16, 2025 | 10:00 a.m. – 12:00 p.m. CT
Join as a group or team! Get 10% off regular pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.
Pre-Requisites
What does a company need to have in place before pursuing a Reverse Engineering Revenue (RER) Program?
- Effective Company Branding and Core Messaging
- Clear Value Props and Differentiators
- Proven Product / Market Fit
- Proven Sales Process
- A Known 12-Month Revenue Goal
- Opportunity (SQL) Close/Won Rate >20%
Key Takeaways
- How to start with a revenue goal and end with a comprehensive plan of attack for marketing success.
- Strategies for delivering MQLs to your sales team.
- Scrappy execution tactics for each of the strategies to ensure your marketing dollar brings more ROI.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
- Intro on Reverse Engineering Revenue and its core principles
- The Objectives and Key Results (OKR) Breakdown Approach
- Setting actionable, measurable objectives to align with revenue goals
- Proven Marketing Strategies
- Best practices and expected ROI for each strategy
- Prioritize marketing strategies based on company objectives and resources
- Scrappy execution for high ROI without big budgets
- Building Your 12-Month Marketing Plan
- Measuring and Reporting Success
Colt Briner
CMO Trend Health PartnersColt Briner, author of “The Race To Relevance,” is a distinguished B2B MarCom executive with two successful exits, over 25 years of experience and has been featured in Forbes, Entrepreneur, Exhibitor Magazine, and Fast Company.
As the founder of Scrappy Marketing and a Finny Award-winning marketer, Colt has been pivotal in growing multiple nine-figure B2B brands across various industries. He has significantly contributed as a guest presenter for the MBA program at Sonoma State University and UC Irvine’s Game Changers series.
His innovative “Thought Followship” strategy has redefined benchmarks for prospect engagement and high-value content generation, empowering organizations to embrace purpose and creativity for breakaway success in competitive markets.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
Marketing and Revenue executives in high-ticket B2B companies, including those with $100k Average ACV and above.
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.