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Navigating Google Analytics 4 (GA4)

Online | 10:00 a.m. CT

Google is transitioning marketers from Google Analytics Universal Analytics (UA) to Google Analytics 4 (GA4). This isn’t just another platform update and it has potential workflow risks if you’re not expecting what’s coming.

So what do marketers need to know for a smooth transition? This course is designed to help prepare you for changes in GA4, how to diligently migrate to the new property, save and store your historical data, navigate the new instance and have a general understanding of the data changes. There is a learning curve with GA4—we’re here to help you adapt and stay on track.

Key Takeaways

  • Understand what is changing in Google Analytics 4.
  • Learn best practices for preparing for the switch to Google Analytics 4.
  • Learn how to properly set up your instance of GA4.
  • Identify how to migrate audience segments and goals (conversions) to GA4.
  • Learn how to navigate the GA4 interface.

What’s Included

  • 3 hours of live instruction starting at 10:00 a.m. CT
  • Interactive Q&A
  • Access to recording and resources for three months

Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Navigating Google Analytics 4

Registration is closed

Want to attend with a group of 3 or more? Contact at least one business day in advance to get 10% off registration.

AMA Members Get Best Pricing and More

Not only do AMA members get discounts on trainings like this one, but they also receive exclusive content, downloadable tools, unlimited digital access to AMA academic journals and more. It’s all for a low price of $149/year.

Who Should Attend?

Individual contributor at an intermediate level who has:

  • Prior knowledge and familiarity with Google Analytics.
  • Basic understanding of Universal Analytics.
  • A desire to understand the format and functions of GA4.

Chris is Vice President of Data Analytics and Business Insights at Neil Patel Accel (NPAccel) Driving Data Management, Analytics Strategies and Technical Architecture to Scale Optimized Enterprise Operations. Chris is also an Adjunct Professor at The University of Tampa, in Tampa, Florida, and a former interrogator with the United States Army. Chris holds a BA in International Business with a focus on Management Information Systems from The University of South Florida and two Master’s Degrees from The University of Tampa: MS in Marketing with a focus on Marketing Analytics and a MBA.

AMA Event Policies

Wednesday | May 24, 2023

UA vs GA4

Content subject to change

Methodology and Measurement Differences

Content subject to change

Saving Your Historical Data (Before It’s Too Late)

Content subject to change

Setting Up GA4 Properly

Content subject to change

Migrating Audience Segments

Content subject to change

Migrating Goals

Content subject to change

Navigating the New Environment

Content subject to change

Navigating Google Analytics 4 (GA4)