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Meta Social Media Advertising

Online | 2 hours | Intermediate

Maximize Your Meta Campaigns

Social Media Advertising isn’t just about knowing how to create a campaign, but knowing why you are doing it and how to maximize your efforts. This intermediate-level training will focus on the latest advertising features, best practices, and optimization strategies to maximize the impact of advertising on Meta platforms.

Through practical examples, case studies, and interactive discussions, attendees will learn how to create compelling ad creatives, target the right audience segments, optimize ad performance, and tailor their advertising efforts based on their goals and objectives.

August 7, 2024 | 10:00 a.m. – Noon CT

Key Takeaways

  • Learn best practices for creating visually appealing and engaging ad creatives 
  • Explore advanced audience targeting options available on Meta platforms to reach the most relevant audience segments.
  • Think strategically about how to get the most value out of your limited advertising money and time
  • Understand how to monitor and optimize ad performance on Meta platforms, including techniques for split testing ad creative, ad copy, and targeting options, as well as strategies for optimizing ad delivery, bidding strategies, and budget allocation to maximize return on ad spend (ROAS).
  • Gain insights into the latest advertising features and tools available on Meta platforms


  • Prior social media marketing and advertising experience
  • Will not cover campaign set-up or basic terminology

Select your quantity below to register

Meta Social Media Advertising (August 2024)






AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

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Alison Battisby

Alison Battisby

Social Media Trainer and Founder of Avocado Social

Alison Battisby is a social media expert and trainer who has worked with brands and agencies across numerous business sectors since 2008.

Alison launched Avocado Social in 2014 with the sole aim of empowering businesses to effectively manage their own brand’s social media and enable them to connect with customers. Alison is an accredited Facebook trainer based in London, UK, and has worked globally with a wide range of growing enterprises and big brands.

What’s Included?

  • 2 sessions of live instruction starting at 10:00 a.m. CT
  • Interactive Q&A
  • Tips and best practices
  • Access to recording and resources for three months

Who Should Attend?

  • Digital Marketing and Social Media Specialists/Managers
  • Marketing Coordinators/Managers involved in social media campaigns
  • Marketers or business owners who are already doing advertising with targeting techniques and optimization strategies

Can’t Attend Live But Want the Information?

We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.


Meta Social Media Advertising