From Burnout to Breakthrough: A Smarter Approach to Marketing Budgets and ROI
In today’s fragmented marketing landscape, success hinges not on widespread presence, but on strategic channel optimization. This transformative approach can drive remarkable results such as 40% revenue increase while simultaneously reducing ad spend by 30%.
Modern marketing requires precision. By replacing vanity metrics with true ROI measurement, organizations can unlock more powerful strategies. The key is focusing on top-performing channels and content that genuinely drive business outcomes.
Attendees in this session will discover how to apply the 80/20 principle to marketing budgets, enabling more targeted and efficient execution. Gain practical techniques to streamline marketing efforts and achieve higher conversion rates.
April 17, 2025 | 10:00 a.m. – 12:00 p.m. Central Time
Get 10% off member pricing by purchasing 3 or more tickets for your group or team! Users will be assigned once the purchase is complete.
Key Takeaways
- Identify and share tools to measure marketing effectiveness
- Discuss strategies you can use to identify high-performing content for ads
- Plan more effective media ad buying
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
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Daniel Woodcock
CEO of Peacock SocialDaniel Woodcock is the founder and CEO of Peacock Social, a digital marketing agency specializing in social media, websites, digital advertising, email marketing. He has a robust background in entrepreneurship and small business development. He has a proven track record of driving growth and fostering innovation across various industries.
Daniel’s expertise lies in identifying market opportunities and implementing effective strategies to capitalize on them. His leadership and collaborative approach have consistently led to successful outcomes in complex projects for organizations across industries including park districts, symphony orchestras, international manufacturing, startups, and government agencies/municipalities.
Who Should Attend?
Marketing professionals, social media marketing professionals, business owners, ad buys, paid media professionals.
Pre-Requisites
A basic understanding of social media and digital marketing metrics like conversion rates, click through rates, and Google/Facebook pixel tracking.
What’s Included?
- 2 hours of live instruction starting
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.