Leverage Your Audience Mindset to Drive Email Performance
Most email problems aren’t deliverability problems. They’re relevance problems. Email is still one of the most personal and actionable tools we have, but only when we write with the reader in mind.
This workshop walks you through the specific decisions that separate emails people ignore from ones they click: subject lines, structure, word choice, and how to match your message with your reader.
Join strategy experts to refine language, structure, visual hierarchy, and links. You’ll leave with a repeatable system for crafting emails that people want, understand, and respond to.
Online | May 13, 2026 | 10:00 a.m. – 12:00 p.m. (Central Time)
Key Takeaways
- Understand the science behind email behavior
- Match the right message to the right moment
- Learn to write clearer, more effective emails people can’t help but read
Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
May 13, 2026
Part 1: Email science
Understand the behavioral science behind email habits and interactions. Review the core drivers of trust and apply them to audience development.
Part 2: Right message, right time
Learn how to capture your audience mindset and identify timely and relevant messages that drive people to take action.
Part 3: Write better emails
Practice our tested writing techniques that leverage how people read emails to ensure messages are received and links are clicked.
Ashley Budd
Senior Director, Advancement Marketing/Cornell UniversityAshley Budd is known for leading digital engagement and fundraising innovation in higher education. As Senior Director of Advancement Marketing at Cornell University, she oversees multi-channel campaigns that connect alumni and drive annual giving.
A trusted nonprofit consultant, Ashley guides organizations in crafting data-informed, creative strategies to boost donor engagement. She co-authored the book Mailed It!, sharing her expertise in email marketing, and publishes a popular industry newsletter for nonprofit marketers and friends. Her work blends trust-building, creativity, and science.
Dayana Kibilds
Vice President of Strategy at OlogieWhat’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
Ideal participants are professionals who write emails as a core part of their role but have never received formal training in email strategy or writing. The session is best suited for early to mid-career practitioners (1–5 years of experience) who create or review email content and want to strengthen clarity, performance, and impact.
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.