Build Trust Through Sustainability:
Essential Actions for Meaningful Impact
Are you passionate about sustainability but struggling to meaningfully integrate it into your marketing efforts? In today’s marketing landscape, it’s not just about advertising an “eco-friendly” product or service—it’s about building trust, accountability and finding more ways to have a bigger impact with your audience.
This session will provide you with a clear roadmap to success by breaking down the five most impactful actions that you can take to incorporate sustainability into your marketing strategy.
Whether you’re a business owner, in an entry-level role or are a seasoned marketing leader, these essential tips will empower you and your business to make a greater impact. You’ll leave with actionable insights that can be applied immediately to take your career and your team to the next level.
March 25, 2025 | 10:00 a.m. – 12:00 p.m. Central Time
Get 10% off member pricing by purchasing 3 or more tickets for your group or team! Users will be assigned once the purchase is complete.
Key Takeaways
- Define key areas where sustainability integrates into a marketing strategy. You’ll be able to successfully define the areas of marketing in which you’ll be able to implement greener practices, with minimal time and cost.
- Effectively communicate sustainability initiatives. You’ll develop a better understanding of ways that you can communicate your sustainability efforts with transparency and confidence
- Learn how to leverage these skills to build trust and accountability with your audience. Create an actionable strategy that allows you to measure and share their impact with your customers, clients and stakeholders.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
Understanding the Sustainability Marketing Landscape
- Current state of sustainable marketing
- Common challenges and misconceptions
- The shift from “greenwashing” to authentic sustainability
- Case studies of successful sustainable marketing campaigns
The Five Pillars of Sustainable Marketing
- Product/Service Messaging Alignment
- Sustainable Packaging & Design
- Digital Marketing Optimization
- Content and Resource Management
- Stakeholder Engagement
Communication Strategy Development
- Building trust through transparent communication
- Avoiding greenwashing pitfalls
- Creating compelling sustainability narratives
- Social media and content strategy tips
Michelle Mayther
CMO & Founder of The Green Marketing AcademyMichelle Mayther is a Chief Marketing Officer and the Founder of The Green Marketing Academy, which offers education, training and resources to help businesses, marketing professionals and teams adopt sustainable, ethical and inclusive marketing practices.
With over 15 years of experience in marketing leadership and strategy, she works closely with impact-focused brands to help them scale their profit without compromising their focus on the environment and/or social justice.
Michelle’s mission is to share her knowledge and experience around what we can do differently to grow a profitable business, amplify our impact and keep our own energy sustainable as professionals, marketing teams and business owners.
Who Should Attend?
- Anyone with a background, interest in or role that is involved with marketing and / or communications is encouraged to attend. The information presented in this webinar will be relevant for both entry-level marketing professionals to Director and C-suite level executives.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A and Group Discussions
- Access to recording and resources for three months