Incorporate Sustainability into Your Marketing Strategy
Online | 2 Hours | Beginner
Understanding the Sustainability Marketing Landscape
- Current state of sustainable marketing
- Common challenges and misconceptions
- The shift from “greenwashing” to authentic sustainability
- Case studies of successful sustainable marketing campaigns
The Five Pillars of Sustainable Marketing
- Product/Service Messaging Alignment
- Sustainable Packaging & DesignÂ
- Digital Marketing Optimization
- Content and Resource Management
- Stakeholder Engagement
Communication Strategy Development
- Building trust through transparent communication
- Avoiding greenwashing pitfalls
- Creating compelling sustainability narratives
- Social media and content strategy tips
Who Should Attend?
- Anyone with a background, interest in or role that is involved with marketing and / or communications is encouraged to attend. The information presented in this webinar will be relevant for both entry-level marketing professionals to Director and C-suite level executives.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A and Group Discussions
- Access to recording and resources for three months