The rising of AEO influence in search also means adapting how we write for audiences beyond our traditional customer targets. This training bundle will enable digital copywriters to understand how their writing and influence is changing, while also understanding the newer vantage point of the AI enginges and how they each are viewing and grading what content to serve up in responses.
Copywriting for Modern Websites, Email and Social
February 4, 2027
The Future of SEO, AI and Lead Generation
February 18, 2027
Receive an AMA Membership with Registration
A one-year AMA membership is included with the non-member registration fee. Activation will take place within a few business days following purchase, giving you access to even more training, member-exclusive tools and research, and a community of marketers who get you.
(You will receive a separate receipt indicating membership activation. A local AMA Chapter will be assigned to your membership at no cost, based on the zip code included within your purchase. You may request to change this at any time.)
Key Session Takeaways
Digital Copywriting:
- Adapt copy to your audience, their needs and their stage in the customer journey.
- Write clear website copy, including headlines, product or service descriptions and calls to action.
- Create effective email copy, from subject lines to body text, and identify opportunities for A/B testing.
- Apply practical writing techniques to blogs and social media content.
- Edit copy for clarity, consistency and accessibility.
AEO and Search:
- How to discover what AI thinks of your brand
- How to plug gaps in what AI knows about your services
- How to get your brand into AI knowledge sources
- How to measure performance in AI platforms
- How to build a resilient search strategy for digital marketing in the AI era
What’s Included?
- 2 sessions of live instruction (total of 4 hours)
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Can’t Attend Live But Want the Information?
We will send a link to the recordings and resources within one business day of each event to registrants! Access will be available for three months.