You know your brand has a personality. Getting your whole team to express it consistently across all channels is a different problem entirely. This session gives you a practical system for closing that gap.
Learn to define your brand’s core personality traits, translate them into clear content standards, and build the kind of voice documentation that content creators can reference without asking you what you meant.
You’ll also learn how to audit existing content against your brand voice, adapt tone across channels without losing consistency, and keep your voice documentation relevant as your brand grows.
October 6, 2026 | 10:00 a.m. – Noon CT
Purchase 3 or more tickets for your group or team and save 10%.
All non-member registrations will include details to redeem a FREE 1 YR AMA Academic or Professional Membership ($199 value).
Who Should Attend?
- Content marketers, strategists, and editorial leads responsible for brand voice and messaging consistency.
- Brand and communications professionals defining or refining how their organization shows up across channels.
- Social media and digital marketers managing tone and voice across multiple platforms.
- Marketing leaders overseeing content quality, contributor networks, or agency relationships.
- Mid-level to senior marketers with teams, freelancers, or AI-assisted workflows to align.
Key Takeaways
- Identify the core elements of a differentiated and recognizable brand voice
- Define brand personality traits and translate them into actionable content guidance
- Create practical brand voice charts with clear messaging standards and examples
- Apply brand voice consistently across channels, formats, and contributors (including AI)
- Evaluate and refine brand voice documentation to support long-term content consistency and scalability
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
October 6, 2026 | 10:00AM - 12:00PM Central Time
Introduction + Why Brand Voice Matters
- Overview of workshop goals and key concepts
- Discussion of why recognizable, differentiated brand voice matters across content marketing
- Examples of strong and inconsistent brand voice in practice
Defining Brand Personality + Voice Characteristics
- Frameworks for identifying core brand personality traits
- How personality influences tone, messaging, and communication style
- How to differentiate brand voice from competitors through a competitor voice audit
Translating Brand Personality into Practical Content Guidance
- How to move from abstract brand descriptors to practical messaging standards
- Examples of effective brand voice charts, including descriptions, dos, and don’ts
- Common pitfalls that lead to vague or unusable guidance
Auditing Existing Content for Brand Voice
- How to identify content that strongly reflects a brand’s voice and messaging
- Common signs of inconsistent or generic messaging
- How audience expectations and brand positioning influence voice perception
Shifting Brand Voice Across Different Content Types
- How brand voice shows up differently across social media, websites, email, presentations, and other formats
- The difference between a consistent brand voice and repetitive messaging
- Examples of brands that maintain a recognizable voice while adapting tone and style for different audiences and channels
Refining + Maintaining Brand Voice Over Time
- How brand voice evolves alongside audience expectations and organizational growth
- Approaches for reviewing, updating, and maintaining voice documentation
- Next steps for applying workshop frameworks
Erika Heald
Founder of Erika Heald Marketing ConsultingAs a content marketing strategist and consultant, Erika specializes in crafting content strategies that drive engagement and business growth. In 2016, she founded Erika Heald Marketing Consulting, to help content-first organizations create impactful content and social media programs.
Erika also hosts #ContentChat, a weekly LinkedIn conversation where marketing professionals discuss content strategy, trends, and best practices. She has spoken at dozens of industry conferences and events like Content Marketing World and MarketingProfs B2B Forum, sharing insights on content governance, AI-driven content strategy, and scaling content teams.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
-
- Content marketers, strategists, and editorial leads responsible for brand voice and messaging consistency.
- Brand and communications professionals defining or refining how their organization shows up across channels.
- Social media and digital marketers managing tone and voice across multiple platforms.
- Marketing leaders overseeing content quality, contributor networks, or agency relationships.
- Mid-level to senior marketers with teams, freelancers, or AI-assisted workflows to align.
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.