Get the most out of your AI technologies
Generative Artificial Intelligence (GenAI), is revolutionizing technology and how marketers scale and work more efficiently. This 2-hour training session is designed for marketing professionals seeking to understand how GenAI works and how to leverage its capabilities to drive marketing success.
Participants will explore fundamental principles of Generative AI and gain actionable strategies to incorporate GenAI into their marketing initiatives, enhance creativity and efficiency, and deliver more impactful and personalized experiences to their target audience.
May 27, 2025 | 10:00 a.m. – Noon CT
Key Takeaways
- Gain insights into the principles of Generative AI and understand how these technologies power GenAI platforms and tools.
- Learn how GenAI can be applied across various marketing channels and initiatives to automate repetitive tasks, generate personalized content, and enhance creativity and efficiency.
- Understand how GenAI can provide valuable insights and recommendations to optimize marketing campaigns and enable marketers to make data-driven decisions and drive better results.
Get 10% off pricing by purchasing 3 or more tickets!
Users will be assigned once the purchase is complete.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
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Pam Didner
B2B Marketeer, Speaker, Author, & PodcasterPam understands the challenges business professionals face every day. She loves to
be in the trenches with her clients to solve their problems and grow their businesses. With 20 years of corporate experience across finance and accounting, manufacturing, and operations, right down to marketing, she knows how corporate works.
Pam has written 3 books: Effective Sales Enablement, The Modern AI Marketer, and Global Content Marketing. She has also launched her podcast and YouTube channel, B2B Marketing and More.
Her expertise is in strategic planning, B2B marketing, sales and marketing alignment, content marketing, sales enablement, and more. She is a natural strategic thinker and tactical in execution. With her vast array of experience, Pam helps her clients connect the dots and think creatively.
Who Should Attend?
- Marketing professionals looking to understand what AI is and how it can help them in their work
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A and Group Discussions
- Access to recording and resources for three months