Marketing doesn’t wait for your annual planning cycle. Paid media, AEO, SEO, social, email, analytics: every channel is evolving. Join us for this free virtual conference focused on what’s actually working right now, with an emphasis on strategies you can put into practice immediately, not just theory. Whether you’re refining an existing plan or building next year’s from scratch, you’ll come away with fresh ideas and a clearer sense of where to focus your energy.
Who is this conference for?
This virtual event is designed for everyday marketers focused on executing and optimizing digital marketing strategies.
Key Takeaways:
- Current best practices across paid, organic, and owned media channels
- How to prioritize channels and tactics based on real performance data
- Emerging trends likely to shape digital strategy in the coming year
- Tips for connecting analytics to smarter, faster decision-making
- Practical examples of high-performing AIEO, SEO, email, and social campaigns
New Way to Grow Your Network
We hate small talk too. That’s why we’re introducing Braindate: small-group video chats where AMA Members connect with marketers who share their interests and challenges, without a single “so, what do you do?” in sight.
Braindates happen before and after the conference, at 9:00 a.m. and 1:00 p.m. CT, giving you two chances to connect on your own schedule.
These aren’t presentations. They’re candid conversations where you can trade real experience, pressure-test an idea, or think through your next move.
Here’s how it works: join a Braindate that catches your eye, or post your own. You don’t need to be an expert to start one.
Details on how to sign up are coming soon!
Not a member yet? Join the AMA to take advantage of this opportunity to grow your network.
Attend the Virtual Conference, join a Braindate, or do both!
Can’t attend every session? No problem. All conference sessions will be available on-demand for 6 months after the event!
Member-Only Braindate
Keynote Speaker: David Banner
David Banner
GRAMMY® Award-nominated multiplatinum artist, producer, and visionary
Growing Your Digital Marketing Career: Skills, Demand and Opportunity
AI is transforming digital marketing faster than ever, creating new opportunities while reshaping the skills organizations are seeking. Whether you’re looking to take the next step in your career or just getting started, this session will explore hiring demand, compensation trends, emerging career opportunities and the evolving skill sets shaping the future of digital marketing.
Key focus areas include:
• Digital marketing hiring and compensation trends
• How AI is transforming the digital marketing profession
• The most in-demand skills employers are seeking
• Emerging career opportunities and evolving marketing roles
• How organizations are responding to talent shortages and changing workforce needs
• Strategies for building skills and staying competitive in a rapidly evolving job market
Lucy Marino
Executive Director of Marketing and Creative Practice
Amy Mangan
Marketing Director
Before You Scale: A Strategic Framework for AI Readiness in Marketing Operations
AI tips and advice for marketers have reached maximum saturation. Most organizations have deployed software, run pilot tests, and even reported some early wins. And yet, current research finds that only 24% of organizations have fully embedded AI into everyday workflows, while nearly half of executives believe that their organizations are ready to scale AI productivity. That gap between confidence and actual capability is poised to disrupt those ambitions of productivity.
Understanding where you stand in terms of readiness, before your organization invests further time and money in AI-enabled marketing workflows and tools is crucial.
But this understanding requires a structured assessment across five dimensions that determine whether planned AI investment will compound in value or will stall out at the pilot stage: strategy, data infrastructure, mar-tech stack readiness, team capability, and governance. Drawing from current research into AI adoption and marketing operations maturity, the session walks through each dimension — what readiness looks like, where organizations most commonly fall short, and how to set an honest baseline that creates a defensible trajectory for future investment.
Join this session to learn:
• A practical self-assessment framework covering five dimensions of AI readiness
• How to identify your current AI maturity level and highest-priority capability gaps
• How to evaluate whether your mar-tech stack has the connectivity, governance controls, and visibility that AI-enabled operations actually require
• Diagnostic questions to bring back to your teams and leadership conversation guides
Ariana Keil
Senior Growth Marketing Manager, Americas, Canto
Panel - More information to come
AI Search, Offsite Visibility, and the New Front Door
Search and discovery are changing rapidly. AI-generated answers, forums, and zero-click experiences increasingly influence buyers before they ever visit a website. In this session, Matt St. Peter, Director of Web & SEO at Wrike, will share how marketers can adapt when their website is no longer the primary source of truth. Attendees will learn how to improve visibility in AI answer engines, why offsite channels like Reddit and YouTube now carry more weight than most SEO teams account for, how to engage in those spaces credibly and transparently, and how to measure signals beyond traditional traffic.
Matt St. Peter
Director of Web & SEO, Wrike
Member-Only Braindate
David Banner
GRAMMY® Award-nominated multiplatinum artist, producer, and visionaryDavid Banner is a GRAMMY-nominated, multiplatinum artist, producer, actor, and entrepreneur known for using his platform to inspire thought and challenge the status quo. Rising from Jackson, Mississippi, he built a successful music career with acclaimed albums and collaborations, while also producing for major artists. He expanded into film and television, appearing in projects like The Butler and Fight Night: The Million Dollar Heist, and founded his production company, A Banner Vision, which creates content for top global brands. Beyond entertainment, he is a dedicated speaker and activist, addressing social issues and encouraging others to think critically and act with purpose.
Ariana Keil
Senior Growth Marketing Manager, Americas, CantoAriana Keil is Growth Marketing Manager, North America for Canto. She has a background in both B2B sales and marketing, which gives her an appreciation for GTM strategies that holistically target the entire buyer’s journey, and a passion for sales and marketing department collaboration. She is passionate about harnessing the power of content to drive revenue.
Lucy Marino
Executive Director of Marketing and Creative PracticeLucy Marino is executive director of the marketing and creative practice at Robert Half. Her primary responsibility is to lead operational strategy for the company’s marketing and creative contract talent solutions teams across the United States. Since joining Robert Half in 1999, Marino has held a variety of leadership roles, advancing Robert Half’s marketing and creative and technology practices throughout numerous geographies. Known for her deep understanding of the industry and strategic vision, she has advised thousands of company leaders on talent solutions and has guided thousands of individuals on the next steps in their careers. Active in helping her fellow professionals, Marino serves in board-level roles for organizations such as the American Marketing Association and has contributed her time and expertise to many local design schools and other creative organizations.
Amy Mangan
Marketing DirectorAmy Mangan is a market director with Robert Half, overseeing the contract and permanent placement services for technology, marketing and creative practice groups in Atlanta. With 15 years of dedicated tenure at Robert Half, Amy has cultivated a reputation as a trusted leader in matching top talent with leading organizations. Before joining Robert Half, Amy brought 20 years of experience in technology and marketing staffing combined. Her deep understanding of both fields allows her to connect with clients and candidates alike, providing strategic solutions that drive success. In addition to her professional achievements, Amy is an active member of the American Marketing Association (AMA) Atlanta, where she serves on the Membership Committee, contributing to the growth and engagement of the local marketing community. Outside of work, Amy enjoys spending time with her husband, two sons, and two cats.
Matt St. Peter
Director of Web & SEO, WrikeMatt St. Peter is the Director of Web & SEO at Wrike, where he and his team own Wrike.com. He has 16 years of experience building SEO and web marketing strategies across startups and enterprises, most recently focused on AEO and improving Wrike.com’s visibility in AI answer engines.
