Virtual Conference: Digital Marketing
Member-Only Braindate
Keynote Speaker: David Banner
David Banner
GRAMMY® Award-nominated multiplatinum artist, producer, and visionary
Growing Your Digital Marketing Career: Skills, Demand and Opportunity
AI is transforming digital marketing faster than ever, creating new opportunities while reshaping the skills organizations are seeking. Whether you’re looking to take the next step in your career or just getting started, this session will explore hiring demand, compensation trends, emerging career opportunities and the evolving skill sets shaping the future of digital marketing.
Key focus areas include:
• Digital marketing hiring and compensation trends
• How AI is transforming the digital marketing profession
• The most in-demand skills employers are seeking
• Emerging career opportunities and evolving marketing roles
• How organizations are responding to talent shortages and changing workforce needs
• Strategies for building skills and staying competitive in a rapidly evolving job market
Lucy Marino
Executive Director of Marketing and Creative Practice
Amy Mangan
Marketing Director
Before You Scale: A Strategic Framework for AI Readiness in Marketing Operations
AI tips and advice for marketers have reached maximum saturation. Most organizations have deployed software, run pilot tests, and even reported some early wins. And yet, current research finds that only 24% of organizations have fully embedded AI into everyday workflows, while nearly half of executives believe that their organizations are ready to scale AI productivity. That gap between confidence and actual capability is poised to disrupt those ambitions of productivity.
Understanding where you stand in terms of readiness, before your organization invests further time and money in AI-enabled marketing workflows and tools is crucial.
But this understanding requires a structured assessment across five dimensions that determine whether planned AI investment will compound in value or will stall out at the pilot stage: strategy, data infrastructure, mar-tech stack readiness, team capability, and governance. Drawing from current research into AI adoption and marketing operations maturity, the session walks through each dimension — what readiness looks like, where organizations most commonly fall short, and how to set an honest baseline that creates a defensible trajectory for future investment.
Join this session to learn:
• A practical self-assessment framework covering five dimensions of AI readiness
• How to identify your current AI maturity level and highest-priority capability gaps
• How to evaluate whether your mar-tech stack has the connectivity, governance controls, and visibility that AI-enabled operations actually require
• Diagnostic questions to bring back to your teams and leadership conversation guides
Ariana Keil
Senior Growth Marketing Manager, Americas, Canto
Panel - More information to come
AI Search, Offsite Visibility, and the New Front Door
Search and discovery are changing rapidly. AI-generated answers, forums, and zero-click experiences increasingly influence buyers before they ever visit a website. In this session, Matt St. Peter, Director of Web & SEO at Wrike, will share how marketers can adapt when their website is no longer the primary source of truth. Attendees will learn how to improve visibility in AI answer engines, why offsite channels like Reddit and YouTube now carry more weight than most SEO teams account for, how to engage in those spaces credibly and transparently, and how to measure signals beyond traditional traffic.
Matt St. Peter
Director of Web & SEO, Wrike
Member-Only Braindate
