UX (user experience) and design are some of the hottest trends in the marketing industry right now. Some are interested in building better customer journeys while others are curious about the career shift from marketer to experience designer.
Join us for the free AMA Virtual Conference: UX Design & Strategy on April 5-6, 2022 to hear the latest insights into the UX/UI world, as well as the evergreen importance of experience design in every marketer’s role. We’ll look beyond the basics of UX design and give you the knowledge to better research your customers, improve your customer experience and test the overall usability of your online presence. Plus, we’ll look at ways to strengthen the collaboration between marketing and development teams to increase productivity and effectiveness.
You’ll also have the chance to network with fellow marketers and talk with solutions providers.
Registration is free for this event.
By attending this event, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. To learn more about pursuing certification or to claim your credits, click here.
DAY 1 | 10AM - 3PM | ALL TIMES CT
Keynote: Building Ideation Habits
Rather than waiting for the serendipitous arrival of a “lightbulb moment,” we’ll explore how idea generation rituals can become a routine means to find incredible solutions to complex challenges.
Josh Ruff
Senior Lead, Innovation Programs, Stoked
How Strategically Using Color Can Improve Your Customer’s Experience
Does color really matter? What if I already have brand colors? How do I know these changes are going to help? In this presentation, I’ll walk through why the use of color is important for your brand’s marketing strategy, how color usage can impact your customer’s experience, and analyze real-world examples showing how color can affect the message sent to your customers. I will go over the steps of how to make your own color palettes using color theory, how to expand your company’s color palette in a way that works with your existing branding, and how color psychology plays a role in your color choices. Additionally, I will talk about how color can be used strategically to send a message to specific targeted audiences. When used thoughtfully and purposefully, color is a powerful tool for storytelling. I will share examples of color being used successfully to improve the experience for customers. I will also cover the do’s and don’ts of color usage; When is the ideal time to use certain colors? How do I know if my colors are ADA compliant?
Andrew Wach
Visual Designer, Vyond
Reimagining Collaboration: Removing Barriers to Better Output
There’s no one-size-fits-all approach to bringing teams together. As senior marketers, we must rethink how we facilitate collaboration in the workplace. Many of us face growing pains with scaling, disjointed tech stacks, and unknowns about our new normal. To deliver game-changing campaigns and increase conversions in 2022, we need to reconsider truths we thought we knew — and embrace new rules. Join Annie Schneider and Juan Porras, Senior Product Marketing Managers at Wrike, and Shannon Riley, Industry Principal – Marketing at Wrike, to learn actionable tactics to reimagine collaboration and the employee experience. After this session, you’ll be able to: – Remove barriers to productivity and redefine collaboration – Use technology to impact output and unify the entire marketing department – Recalibrate your martech stack according to modern workplace trends.
Juan Porras
Solutions Product Manager, Wrike for Marketing
Shannon Riley
Industry Principal - Marketing, Wrike
Annie Schneider
Senior Product Marketing Manager, Wrike
A Behind-the-Scenes Look into Creating a Brand Expression
British researchers found that 94% of all first impressions with a brand are design-related — which means the look and feel, as well as tone and voice of your brand, have a big impact on user experience. If you’re considering a brand refresh, or if you’re starting from scratch, you may wonder where to start. In this session, Adam Morgan, Executive Creative Director from Adobe, will guide you through the process of designing a brand creative expression. We’ll dig into the meaning behind the project, brand story, and how you create a user-centered system with both copy and design, as well as live examples from a current Adobe brand project.
Adam Morgan
Executive Creative Director, Adobe
Chat with Exhibitors!
The exhibit booths are open throughout the conference, but take this time to chat directly with exhibitor reps, watch the videos they have uploaded, read through handouts and make a one-on-one video appointment with an exhibitor.
DAY 2 | 10AM - 3PM | ALL TIMES CT
Keynote: How AI is Shaking Up Marketing and CX
David will share a range of new techniques that are already reshaping how marketers are shaping and managing customer journeys. He will draw on examples from his recent Harvard Business Review article, “CX in the Age of AI.” Based on his own experience, he will also get into some of the implementation chellenges involved and how to address them.
David Edelman
Executive Advisor and a Senior Lecturer, Harvard Business School
The Power of Customer Data in Creating the Best User Experience
Customer data is the key ingredient to driving loyalty and retention. Why? Because you can only proactively identify and target high-risk and high-value customers when you have a complete and accurate picture of your relationship.
Hear Customer Success Architect, James Burnham, share ways to create digital experiences that keep your customers coming back for seconds. He also shares tips for:
- Reducing churn by driving proactive advertising for high-risk customers
- Increasing engagement with customers who are most likely to purchase
- Using predictive insights to fuel loyalty campaigns
James Burnham
Customer Success Architect, Tealium
Keynote: Prescriptive UX Research and Design Strategy for a Kinder Experience
All too often design projects do not follow a sound evidence-based methodology. This results in products that end-users find irrelevant, generic, confusing, and frustrating. This type of experience ultimately diminishes the company’s brand equity. We will discuss an evidence-based, prescriptive methodology that helps marketers, content specialists, developers, and UX/UI designers strategize and collaborate more effectively to uncover and validate deep-seated user needs. This ultimately helps differentiate product offerings by delivering products that users perceive as kinder, resulting in the highest product profitability and brand equity.
Abdul Suleiman
Chief Experience Officer, UX 4Sight
Chat with Exhibitors!
The exhibit booths are open throughout the conference, but take this time to chat directly with exhibitor reps, watch the videos they have uploaded, read through handouts and make a one-on-one video appointment with an exhibitor.
Abdul Suleiman
Chief Experience Officer, UX 4SightAbdul Suleiman is Chief Experience Officer of UX 4Sight, a digital user experience (UX) agency that specializes in making websites and software applications more intuitive, engaging, and profitable. For the last 20 years he has helped over 40 Fortune 500 companies including AT&T, Citi, and Merck to strategically gather, analyze, and apply evidence-based user research to make informed user-centered design decisions.
As an Adjunct Professor, Abdul has taught in DePaul University’s graduate UX programs and for 10 other universities. He has also taught over 330 UX best practices courses across 12 different course titles for companies like Disney, Capital One, Visa, and Intuit. Abdul holds a Master of Science in Information from the University of Michigan, Ann Arbor. His degree specialization encompasses User Experience and MBA coursework. He received his BA with honors from Loyola University Chicago.
David Edelman
Executive Advisor and a Senior Lecturer, Harvard Business SchoolA sought-after advisor on digital transformation and marketing strategy, David developed foundational business concepts such as “The Customer Decision Journey,” and “Segment-of-One Marketing.” Most recently, he guided Aetna (now part of CVS Health) through becoming a digitally-oriented, customer-centric enterprise. David has been repeatedly recognized by Forbes as one of the “Most Influential CMOs in the World,” and by AdWeek as one of the “Top 20 Marketing and Technology Executives.” His writing and work has attracted over 1.1 million followers to his LinkedIn blog, and he has delivered dozens of keynote presentations at conferences around the world.
Currently, David is a Senior Lecturer in Marketing at HBS. He also advises CEO’s and CXO’s in Health and Marketing Services, focusing on where AI and personalization unlock transformational opportunities. Through his relationship with Halifax Partners, he is a Board member of Stratatech, a vocational school chain, building on his strong interest in education.
Before Aetna, David built practices for The Boston Consulting Group, Digitas, and then for McKinsey & Company, focusing on global digital transformation.
On the non-profit side, David is a member of the Board of Trustees, and Strategy Committee of The Walnut Hill School for the Arts, and the Board of the American Marketing Association.
He just published his third article for the Harvard Business Review, Customer Experience in the Age of AI, following his earlier cover story on Branding in the Digital Age, and a follow-up article Competing on Customer Journeys. These have become core reading at business schools and in many marketing departments. He has spoken at top digital, marketing, and health conferences world-wide, and is helping to shape the future of marketing on the “Growth Master” council of the Association of National Advertisers.
David has an AB in Economics, and an MBA, from Harvard University.
Adam Morgan
Executive Creative Director, AdobeAdam Morgan is an Executive Creative Director at Adobe, with experience in creativity, strategy, and storytelling for 26 years. In 2020, AdWeek named him one of the “Creative 100”—the top inspiring creative minds in marketing, media, and culture—in the world. He’s the author of the book, “Sorry Spock, Emotion Drives Business,” which proves the value of creativity and design with hard science. He’s a keynote speaker at conferences and events on the topics of creative leadership and content creation. And the host of the video podcast, Real Creative Leadership, that offers inspiration and guidance on the day-to-day job of being a creative leader.
Juan Porras
Solutions Product Manager, Wrike for MarketingJuan brings together over 15 years of experience wearing multiple hats, including as a technology founder, entrepreneur in residence, and marketing and advertising-related company founder with several successful exits. Today, Juan spearheads the Wrike for Marketing Product unit, which focuses on offering the industry’s best marketing project management solution, helping marketers save time while focusing on proven ROI-driven activities.
Shannon Riley
Industry Principal - Marketing, WrikeShannon Riley brings 25 years of marketing experience to the conversation and has built and managed highly motivated and effective marketing teams and departments. He has worked with many Fortune 500 companies — including Anheuser-Busch and Hershey’s — to strategize and execute their marketing plans. Shannon is a marketing expert who brings a high level of industry-specific knowledge and understands the unique nuances marketing and agency teams face, which helps him provide business-driven results to Wrike customers.
Josh Ruff
Senior Lead, Innovation Programs, StokedJosh Ruff is an innovation leader, teacher, coach, and craftsman. Josh has designed and run global innovation programs at Hyatt, he coaches executive education programs at the Stanford d.school, and as a member of Stoked, a design and innovation consultancy, he helps teams reimagine how they work and awaken their creative state.
Annie Schneider
Senior Product Marketing Manager, WrikeAnnie Schneider is a customer-focused product marketing leader specialized in go-to-market strategy. Previously at Google, Roche, Automation Anywhere, and Intuit, Annie has worked on products in Biotech, RPA, Fintech, Data Management, and Collaborative Work Management industries. As a mentor and advisor at several non-profits and startups, Annie is passionate about empowering women. Annie is fluent in Latvian, Russian, and English. In her free time, she loves cooking new recipes for her family and exploring the many snorkeling spots in her home on the island of Oahu.
Andrew Wach
Visual Designer, VyondAndrew Wach was born and raised in the Bay Area, and currently works in San Mateo as a Visual Designer at the cloud-based animated video creation platform, Vyond. He first fell in love with the world of design while studying at UC Davis, and has continued to work as a designer in freelance, agency, and startup settings. Andrew is particularly passionate about using design to tell stories and reach customers in a meaningful way.
Outside of work, Andrew loves to listen to live music, admire San Francisco’s Victorian architecture, and watch the newest animated films. He is excited to share his design knowledge and learn how other creatives apply design in marketing here at AMA 2022.
James Burnham
Customer Success Architect, TealiumDigital Marketing Strategy Expert with 10 years of experience in account and platform management. Infusing a strong technological skill set with effective interpersonal skills, campaign strategy, and online marketing best practices.
Login & Registration FAQ’s
I’ve already registered. Where can I find the link to log in to the conference?
24 hours before the conference begins, an email will be sent out to all registrants with a login link for them to access the conference platform (also known as the Attendee Hub). A link to log in will also be made available on this event page and in the trending bar of ama.org.
When I try to log in, the platform asks for a verification code. Where can I find this?
A verification code will be sent to the email address and/or the phone number used during registration. It should appear within a few minutes. You may want to check your spam or junk folders for this as well. If you have any problems finding your verification code, please reach out to our customer service team for help.
On-Demand Content FAQ’s
Will conference presentations be available on-demand?
All conference material, including presentations, will be available on-demand in the 2022 AMA Virtual Conference: UX Design & Strategy Attendee Hub within 24 hours, if not sooner. The Attendee Hub is the same platform you used to watch if you joined us live, and you will use the same link to login and view on demand sessions.
How long will I have access to the 2022 AMA Virtual Conference: UX Design & Strategy Attendee Hub?
The Attend Hub will remain open and available for on-demand viewing for the next 6 months.
Technical Support & Recommendations
What browser works best?
We recommend using Chrome or Firefox.
How can I see the attendee list?
Click on the Community tab at the top of the page, then Attendees. Here you will find a list and can message attendees who have opted to be visible in the Attendee Hub.
How can I communicate with other attendees?
Methods of communication include session chat, direct messaging, Sponsor appointments and Sponsor virtual booths.
How do I schedule an appointment with a Sponsor?
Visit exhibitor booths during the conference to schedule appointments with sponsors. You will also have the ability to meet with someone from their organization immediately or send a message to be followed up with later in the Sponsor virtual booths.
How do I change my visibility settings?
Click on your initials and view profile in the top right corner. Your account is automatically set to visible, if you would like to be hidden you can change that setting on this profile page.