AMA Virtual Conference: UX Design & Strategy


10:00 am - 11:00 am

Keynote: Building Ideation Habits

Rather than waiting for the serendipitous arrival of a “lightbulb moment,” we’ll explore how idea generation rituals can become a routine means to find incredible solutions to complex challenges.

Josh Ruff

Josh Ruff

Senior Lead, Innovation Programs, Stoked

11:15 am - 12:00 pm

How Strategically Using Color Can Improve Your Customer’s Experience

Does color really matter? What if I already have brand colors? How do I know these changes are going to help? In this presentation, I’ll walk through why the use of color is important for your brand’s marketing strategy, how color usage can impact your customer’s experience, and analyze real-world examples showing how color can affect the message sent to your customers. I will go over the steps of how to make your own color palettes using color theory, how to expand your company’s color palette in a way that works with your existing branding, and how color psychology plays a role in your color choices. Additionally, I will talk about how color can be used strategically to send a message to specific targeted audiences. When used thoughtfully and purposefully, color is a powerful tool for storytelling. I will share examples of color being used successfully to improve the experience for customers. I will also cover the do’s and don’ts of color usage; When is the ideal time to use certain colors? How do I know if my colors are ADA compliant?

Andrew Watch

Andrew Wach

Visual Designer, Vyond

12:15 pm - 1:00 pm

Reimagining Collaboration: Removing Barriers to Better Output

There’s no one-size-fits-all approach to bringing teams together. As senior marketers, we must rethink how we facilitate collaboration in the workplace. Many of us face growing pains with scaling, disjointed tech stacks, and unknowns about our new normal. To deliver game-changing campaigns and increase conversions in 2022, we need to reconsider truths we thought we knew — and embrace new rules.  Join Annie Schneider and Juan Porras, Senior Product Marketing Managers at Wrike, and Shannon Riley, Industry Principal – Marketing at Wrike, to learn actionable tactics to reimagine collaboration and the employee experience.   After this session, you’ll be able to: – Remove barriers to productivity and redefine collaboration  – Use technology to impact output and unify the entire marketing department  – Recalibrate your martech stack according to modern workplace trends.

Juan Porras

Juan Porras

Solutions Product Manager, Wrike for Marketing

Shannon Riley

Shannon Riley

Industry Principal - Marketing, Wrike

Annie Schneider

Annie Schneider

Senior Product Marketing Manager, Wrike

1:15 pm - 2:00 pm

A Behind-the-Scenes Look into Creating a Brand Expression

British researchers found that 94% of all first impressions with a brand are design-related — which means the look and feel, as well as tone and voice of your brand, have a big impact on user experience. If you’re considering a brand refresh, or if you’re starting from scratch, you may wonder where to start. In this session, Adam Morgan, Executive Creative Director from Adobe, will guide you through the process of designing a brand creative expression. We’ll dig into the meaning behind the project, brand story, and how you create a user-centered system with both copy and design, as well as live examples from a current Adobe brand project.

Adam Morgan

Adam Morgan

Executive Creative Director, Adobe

2:00 pm - 3:00 pm

Chat with Exhibitors!

The exhibit booths are open throughout the conference, but take this time to chat directly with exhibitor reps, watch the videos they have uploaded, read through handouts and make a one-on-one video appointment with an exhibitor.


10:00 am - 11:00 am

Keynote: How AI is Shaking Up Marketing and CX

David will share a range of new techniques that are already reshaping how marketers are shaping and managing customer journeys. He will draw on examples from his recent Harvard Business Review article, “CX in the Age of AI.” Based on his own experience, he will also get into some of the implementation chellenges involved and how to address them.

David Carl Edelman

David Edelman

Executive Advisor and a Senior Lecturer, Harvard Business School

11:15 am - 12:00 pm

The Power of Customer Data in Creating the Best User Experience

Customer data is the key ingredient to driving loyalty and retention. Why? Because you can only proactively identify and target high-risk and high-value customers when you have a complete and accurate picture of your relationship.

Hear Customer Success Architect, James Burnham, share ways to create digital experiences that keep your customers coming back for seconds. He also shares tips for:

  • Reducing churn by driving proactive advertising for high-risk customers
  • Increasing engagement with customers who are most likely to purchase
  • Using predictive insights to fuel loyalty campaigns
man smiling

James Burnham

Customer Success Architect, Tealium

12:15 pm - 1:15 pm

Keynote: Prescriptive UX Research and Design Strategy for a Kinder Experience

All too often design projects do not follow a sound evidence-based methodology. This results in products that end-users find irrelevant, generic, confusing, and frustrating. This type of experience ultimately diminishes the company’s brand equity. We will discuss an evidence-based, prescriptive methodology that helps marketers, content specialists, developers, and UX/UI designers strategize and collaborate more effectively to uncover and validate deep-seated user needs. This ultimately helps differentiate product offerings by delivering products that users perceive as kinder, resulting in the highest product profitability and brand equity.

Abdul Suleiman

Abdul Suleiman

Chief Experience Officer, UX 4Sight

1:15 pm - 2:15 pm

Chat with Exhibitors!

The exhibit booths are open throughout the conference, but take this time to chat directly with exhibitor reps, watch the videos they have uploaded, read through handouts and make a one-on-one video appointment with an exhibitor.





Login & Registration FAQ’s

I’ve already registered. Where can I find the link to log in to the conference?

24 hours before the conference begins, an email will be sent out to all registrants with a login link for them to access the conference platform (also known as the Attendee Hub). A link to log in will also be made available on this event page and in the trending bar of

When I try to log in, the platform asks for a verification code. Where can I find this?

A verification code will be sent to the email address and/or the phone number used during registration. It should appear within a few minutes. You may want to check your spam or junk folders for this as well. If you have any problems finding your verification code, please reach out to our customer service team for help.


On-Demand Content FAQ’s

Will conference presentations be available on-demand?

All conference material, including presentations, will be available on-demand in the 2022 AMA Virtual Conference: UX Design & Strategy Attendee Hub within 24 hours, if not sooner. The Attendee Hub is the same platform you used to watch if you joined us live, and you will use the same link to login and view on demand sessions.

How long will I have access to the 2022 AMA Virtual Conference: UX Design & Strategy Attendee Hub?

The Attend Hub will remain open and available for on-demand viewing for the next 6 months.


Technical Support & Recommendations

What browser works best?

We recommend using Chrome or Firefox.

How can I see the attendee list?

Click on the Community tab at the top of the page, then Attendees. Here you will find a list and can message attendees who have opted to be visible in the Attendee Hub.

How can I communicate with other attendees?

Methods of communication include session chat, direct messaging, Sponsor appointments and Sponsor virtual booths.

How do I schedule an appointment with a Sponsor?

Visit exhibitor booths during the conference  to schedule appointments with sponsors. You will also have the ability to meet with someone from their organization immediately or send a message to be followed up with later in the Sponsor virtual booths.

How do I change my visibility settings?

Click on your initials and view profile in the top right corner.  Your account is automatically set to visible, if you would like to be hidden you can change that setting on this profile page.