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AMA Virtual Conference: Marketing in Higher Education

Learn from the top marketing thought leaders on what the future holds for higher education, and how marketing can play a role in decision making. Join us for this free event as we dig in to answer these questions and more. This virtual event is a chance to spend time with those who share your challenges, questions and goals.

You’ll also have the chance to network with fellow marketers and talk with solutions providers.

Registration is free for this event.

By attending this event, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. To learn more about pursuing certification or to claim your credits, click here.

DAY 1 | 10AM - 3PM | ALL TIMES CT

Keynote: Effective Higher Education Marketing: The C.A.R.E. Component

Drawing on nearly three decades of experience as a scholar, marketer, and higher education practitioner, Shanita B. Akintonde will unpack time-tested strategies for attracting, retaining, and measuring successful higher education marketing tactics.

Shanita Baraka Akintonde

Professor, School of Media Arts, Columbia College Chicago

TBA

Session details coming soon.

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Session details coming soon.

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Session details coming soon.

DAY 2 | 10AM - 3PM | ALL TIMES CT

Keynote: Dale Bertrand | Founder & President, Fire&Spark

Details coming soon!

Dale Bertrand

Dale Bertrand

Found & President, Fire&Spark

TBA

Session details coming soon.

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Session details coming soon.

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Session details coming soon.

DAY 3 | 10AM - 3PM | ALL TIMES CT

Keynote Session

Keynote details coming soon.

TBA

Session details coming soon.

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Session details coming soon.

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Session details coming soon.

Dale Bertrand

Dale Bertrand

Found & President, Fire&Spark

Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences, leads corporate training events and serves at Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University.

Shannon Denton

Founder & CEO, Wripple

Shanita Baraka Akintonde

Professor, School of Media Arts, Columbia College Chicago

Shanita is an author, educator, AMA Chicago board member and host of McGraw Hill’s Marketing Insights podcast. She has over two decades of experience as a brand specialist for organizations like Burrell, BBDO, Porter Novelli and DDB. Shanita is also the Immediate Past National Chair of The Public Relations Society of America Diversity and Inclusion Committee.

 

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Login & Registration FAQ’s

I’ve already registered. Where can I find the link to log in to the conference?

24 hours before the conference begins, an email will be sent out to all registrants with a login link for them to access the conference platform (also known as the Attendee Hub). A link to log in will also be made available on this event page and in the trending bar of ama.org.

When I try to log in, the platform asks for a verification code. Where can I find this?

A verification code will be sent to the email address and/or the phone number used during registration. It should appear within a few minutes. You may want to check your spam or junk folders for this as well. If you have any problems finding your verification code, please reach out to our customer service team for help.

 

On-Demand Content FAQ’s

Will conference presentations be available on-demand?

All conference material, including presentations, will be available on-demand in the 2022 AMA Virtual Conference: UX Design & Strategy Attendee Hub within 24 hours, if not sooner. The Attendee Hub is the same platform you used to watch if you joined us live, and you will use the same link to log in and view on-demand sessions.

How long will I have access to the 2022 AMA Virtual Conference: Marketing in Higher Education Attendee Hub?

The Attend Hub will remain open and available for on-demand viewing for the next 6 months.

 

Technical Support & Recommendations

What browser works best?

We recommend using Chrome or Firefox.

How can I see the attendee list?

Click on the Community tab at the top of the page, then Attendees. Here you will find a list and can message attendees who have opted to be visible in the Attendee Hub.

How can I communicate with other attendees?

Methods of communication include session chat, direct messaging, Sponsor appointments and Sponsor virtual booths.

How do I schedule an appointment with a Sponsor?

Visit exhibitor booths during the conference to schedule appointments with sponsors. You will also have the ability to meet with someone from their organization immediately or send a message to be followed up with later in the Sponsor virtual booths.

How do I change my visibility settings?

Click on your initials and view your profile in the top right corner.  Your account is automatically set to visible, if you would like to be hidden you can change that setting on this profile page.

 

AMA Virtual Conference: Marketing in Higher Education