2021 Digital Marketing Virtual Conference


10:00 am - 11:00 am

Opening Keynote: The Revolution Won’t be Televised, It’s Digital: The Rise of Marketing

Everything is digital.  Our world has been forever transformed.  Digital isn’t a nice to have, it is an imperative.  The last 18 months have accelerated the pace of digital transformation by 3X.  Change is a constant.  Marketers are on the forefront of the changes embracing agility.
As marketers, we are rising to the occasion being both the head and the heart of the organization.  Skilled marketers have embarked upon bold visions and ventured into unfamiliar territory with an ever evolving culture.  We have unleased our superpowers of creativity, data analysis, cultural guides, social detectives, and empathetic leaders to reimagine the present and build the future.  Digital marketing has been a catalyst for unparalleled growth for some brands and organizations.  The role of marketer could not be more in demand and highly coveted than it is in this moment.
A marketing revolution is underway.  Are you prepared?  Do you know where to gain the skills and knowledge necessary to succeed and win in digital marketing?    Digital marketing is an ongoing learning process.  New technologies, platforms, tactics, and measurement make it a non-stop classroom.  However, every digital expert was once a beginner.  To become good at anything, it takes a lot of practice. But where do you start?
Hear what skills you need to acquire and continuously hone to have a long and successful career.  And how having core values prepares you to navigate the industry with success and deliver impact.
Tap into the superpowers of the rise of marketing.  The revolution is digital marketing NOW.

Sharon Harris Keynote Speaker

Sharon Harris

Global Chief Marketing Officer, Jellyfish

11:15 am - 12:00 pm

How to Engage Your Marketing Audience With Hollywood Techniques

Emotional intelligence is critical for effectively engaging your audiences, but EQ is often regarded as some kind of intrinsic, unteachable skill.

It’s not!

The proof is in what good actors do every day: deeply connect with their audiences on an emotional level. And actors aren’t born—they’re made. Or, rather, they’re taught.

Marketers, too, can learn to apply principles of theatrical training to better understand how we can engage our customers as they navigate their increasingly complex journeys. Drawing from his experience as an actor and content marketer, Kevin Doherty will help you synthesize that information to improve your content and marketing.

In this session, you’ll learn:

  • How to more deeply understand your audiences by using script analysis techniques
  • How to articulate customer behavior by developing a new vocabulary to help you understand those behaviors
  • How effective content marketing aligns with the values and principles of good acting

Kevin Doherty

Marketing Communications Manager, Vyond

12:15 pm - 1:00 pm

How to Achieve Marketing Success with No-Code Tools

In today’s rapidly changing world, the ability to be agile as a marketer is more important than ever. Customer expectations have shifted, with many expecting digital experiences that are fast, convenient, and personalized. But with the death of cookies and third-party data, marketers have to find creative, new ways to optimize their campaigns and meet customer needs.

Enter no-code tools. With the power of no-code, anyone with an idea can quickly and easily bring it to life. Tasks that were previously difficult or impossible to accomplish can be completed in a matter of minutes, giving marketing teams more autonomy over their campaigns and allowing them to engage with customers in new ways. But to make the most of no-code, you need to tackle it with the right tools and strategies.

To learn how to maximize your marketing efforts through the rest of 2021 and beyond, join Formstack for an in-depth look at top no-code tools and tactics. We’ll show you how to optimize workflows for your team, collect better data to inform your campaigns, and create seamless customer experiences that drive results.

Kathryn Loheide

Kathryn Loheide

SVP of Marketing, Formstack

1:15 pm - 2:00 pm

The Evolution of Digital Experience - How Digital Maturity Can Improve Customer Retention & Build Brand Loyalty

Delivering an omni-channel, customer-centric experience is key to building successful long-term relationships with the audience; customer experience impacts behaviors, loyalty, retention, and customer satisfaction. A focus on digital maturity can help brands become experience-centric by building and evolving digital experience capabilities while delivering tangible value at each stage of maturity. In this session, we’ll explore the growing importance of customer experience, the barriers holding brands back, and the steps that businesses can take to grow and evolve their experiences to meet customer expectations at each stage of digital maturity.

Jackie Baxter

Jacqueline Baxter

Senior Digital Strategist, Sitecore


10:00 am - 11:00 am

Keynote: AMAF 4 Under 40 Award Winner Panel

The AMAF 4 Under 40 Emerging Leaders Award celebrates emerging marketers who demonstrate unparalleled leadership in the industry. Join us for an informative panel with the AMA Foundation 2021 4 Under 40 Emerging Leaders as they share their perspectives on leadership, adapting to change, and the future of marketing.

Gina Anzalone will lead this discussion that will provide attendees with key takeaways on how their award-winning work can be applied to any organization.

Lindsey Hefta 2

Lindsey Hefta

Marketing Director, Dakota Community Bank and Trust

Arianna Orpello 2

Arianna Orpello Lewko

Head of Consumer Marketing, Consumer Bank/Marcus, Goldman Sachs

Chris Bellinger 2

Chris Bellinger

Vice President, Creative & Digital, Frito-Lay North America

Brian Waterman

Zach Harris

Vice President of Marketing, Water Portfolio, PepsiCo Beverages North America

11:15 am - 12:00 pm

What's Trending? Marketing Executives Discuss the Future of Marketing

Join marketing leaders from Cvent as they react to and discuss newly released industry data and research conducted by Forrester and GBTA that will inform strategic planning for 2022. Understand how these findings and their perspectives and can inform your own decision-making and approach to managing people, process, and the necessary technologies for live event programs and ultimately, marketing success now and into the future.

Attend this webinar to hear:

  • Key lessons we learned throughout the pandemic, how we adapted, and what we plan to carry forward into the future
  • The role of events in the new marketing landscape
  • Trends to expect for 2021, 2022, and beyond
Patrick Smith Headshot

Patrick Smith

SVP and CMO, Cvent

Stacey Fontenot

Stacey Fontenot

SVP of Marketing, Cvent

Mike Dietrich

Mike Dietrich

VP of Product Marketing, Cvent

Myllisa Patterson

Senior Director of Demand Generation, Cvent

12:15 pm - 1:00 pm

5 Tactical Plays to Innovate your Email Program, Engage your Customers, and Stand Out from the Competition in Q4 and Beyond

Business leaders everywhere are reflecting on 2021 and strategizing for how they’re going to drive massive growth in 2022. With many things up in the air, now’s the time to build your case for why Email is a vital marketing channel and pave the way towards innovation for your organization to stay ahead.

Tune in to hear from Kate Adams, SVP of Marketing at Validity, as she breaks down the “old way” of looking at email marketing VS the “new way” that leading brands are adopting to engage with their customers, convert their prospects, and stand out from the competition in Q4 and beyond.

You’ll learn:

  • Why the “old way” of email marketing doesn’t work anymore, and how to fix it
  • New and emerging email tactics and technologies leading brands are leveraging to build brand awareness and create competitive advantage
  • 5 tactical plays you can implement NOW to level up your email program
kate adams validity

Kate Adams

SVP of Marketing, Validity

1:15 pm - 2:00 pm

The Modern Marketer’s Prescription for More Conversions in 2022

Digital marketers always need to be prepared for the unknown, but this time, we know change is coming. So how do we exceed consumer expectations of exceptional digital experiences? Many marketers face consistent pressure due to growing pains when scaling, disjointed tech stacks, and unknowns about what our new normal will actually look like. To deliver game-changing campaigns and increase conversions in 2022, digital marketers need to rethink truths we’ve known and embrace new rules.

In this interactive discussion, we’ll discuss strategies for the modern marketer and the tech stack the team needs to remain agile regardless of changes. You’ll learn:

  • Cutting-edge personalization strategies
  • Tips on leveraging data to be agile and stay ahead of the competition
  • Processes to deliver standout digital experiences
Gwen Hooper

Gwen Hooper

Marketing Traffic Manager, Nationwide Marketing Group

Cheryl Venable Headshot

Cheryl Venable

Senior Manager of Operations, Sony Creative Center

Rachel James

Rachael James

Sr. Director of Digital Marketing, Wrike, a Citrix Company

Megan Myers

Megan Myers (Moderator)

Senior Demand Generation Manager, Wrike, a Citrix Company

2:15 pm - 3:00 pm

A Symbiotic Relationship: Leveraging Owned Channels to Maximize Paid Channels

Consumers are more digitally immersed than ever before but understandably, they’re also cautious about making new purchases and tired of impersonal ads – leaving Marketers everywhere asking: where should we focus our paid initiatives to drive results?

As marketing budgets tighten and customer expectations heighten, businesses are looking for ways to spend smarter. Knowing how to effectively optimize your digital spending (hint: don’t sleep on those owned channels!) can be make or break for your brand.

After this session, you’ll be able to:

  • Assess when and how to shift the emphasis from paid to owned (and vice versa)
  • Utilize examples of how companies are maximizing their RoAS (Return on Ad Spend) by pulling the right owned levers at the right time
  • Create a personalized customer engagement strategy from awareness/interest through conversion/re-purchase
Ehren Maedge

Ehren Maedge

General Manager - North America, MoEngage


10:00 am - 11:00 am

Keynote: The Key Trends Transforming Digital Marketing

Digital marketing sits at the meeting point of a number of powerful forces. It is affected by everything from macroeconomic trends and data privacy regulations, through to the latest Google micro-update.
Frankly, it can be difficult for even the most dedicated industry-watcher to keep up. This session will focus on the most important trends that every marketer needs to understand, with an eye on the key forces shaping the next 12 months for the industry. It will provide analysis, frameworks, and tips to get you on top of the latest trends – and take advantage of the opportunities they will bring.  Join to learn about:

  • Sensory search
  • Social commerce
  • The modern marketer’s skillset
  • Much more!
clark boyd

Clark Boyd

Digital Strategist, Writer & Speaker

11:15 am - 12:00 pm

Building Consumer Trust by Valuing Privacy

In today’s changing privacy and technology landscape, building trust with your customers is critical. Consumers are more connected than ever and growing more and more privacy conscious. As a result they want the brands they interact with to not only value their privacy but clearly demonstrate that to their audiences. With a customer-centric, privacy-first strategy, marketers can meet compliance requirements, deliver new and engaging user experiences, build trust with customers through transparency, and more.

Key Takeaways:

  • An understanding of the shifting privacy landscape and how it will impact marketers
  • How to shift your marketing strategy to convey the highest level of transparency. surrounding privacy in order to build trust with your audience
  • Deep dive into how to incorporate consent, preferences, first and zero data strategies and privacy strategies across your marketing efforts
Arshdeep Sood

Arshdeep Sood

Solutions Engineer

12:15 pm - 1:00 pm

The Digital Marketers Survival Guide to Life Without Third-Party Cookies

Regulations around data are changing by the day and third-party cookie loss will be here before we know it. Furthermore, without third-party cookies, attribution will decrease, return on ad spend will drop, and revenue will decrease. No need to panic — pivot to a first-party data strategy to ensure you are prepared!

Join Bridgette Doig, Strategic Data Executive at Tealium, to explore the upcoming changes around third-party cookies, how to future-proof your data for the new regulations, and how to ensure your customer experience is impacted for the better.

After this session, you’ll be able to:

  • Fully understand and articulate the upcoming browser regulations
  • Appreciate how consent plays into your marketing techniques
  • Assemble a plan to pivot to 1st party data
  • Drive impactful experiences for your customers in 2022 and beyond
Bridgette Headshot

Bridgette Doig

Strategic Data Executive, Tealium

1:15 pm - 2:00 pm

Prove Your Marketing Impact: The Fundamentals of Marketing Attribution

Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.

Watch Tarah Speck, Strategic Value Advisor at Adobe, in her presentation “Prove Your Marketing Impact: The Fundamentals of Marketing Attribution.”

You’ll learn:

  • Why attribution is essential to modern marketing teams
  • How to establish marketing KPIs that align with business objectives
  • How to think like the C-suite in your marketing strategy and reporting
Tarah Speck

Tarah Speck

Strategic Value Advisor, Adobe

2:15 pm - 3:00 pm

Closing Keynote: Transforming Digital Strategy with Social Media

Social media has changed the rules. Brands are no longer the sole owners and architects of their proposition and behaviors. They are shaped and influenced by their customers and followers within networked and interdependent relationships. The result, a new hierarchy for strategy. Explore the ABC of social strategy:

  • Consider the complexity of a networked Audience
  • Recognize the impact of interdependence on Brands
  • Reap the benefit of a symbiotic approach to Campaigns
julie atherton headshot

Julie Atherton

Founder of Small Wonder


Login & Registration FAQ’s

I’ve already registered. Where can I find the link to log in to the conference?

24 hours before the conference begins, an email will be sent out to all registrants with a login link for them to access the conference platform. A link to log in will also be made available on this event page and in the trending bar of ama.org.

When I try to log in, the platform asks for a verification code. Where can I find this?

A verification code will be sent to the email address and/or the phone number used during registration. It should appear within a few minutes. You may want to check your spam or junk folders for this as well. If you have any problems finding your verification code, please reach out to our customer service team for help.


On-Demand Content FAQ’s

Will conference presentations be available on-demand?

All conference material, including presentations, will be available on-demand in the 2021 AMA Digital Marketing Virtual Conference Attendee Hub within 24 hours, if not sooner. 

How long will I have access to the 2021 AMA Digital Marketing Virtual Conference Attendee Hub?

The Attend Hub will remain open and available for on-demand viewing through the end of December.


Technical Support & Recommendations

What browser works best?

We recommend using Chrome or Firefox.

How can I see the attendee list?

Click on the Community tab at the top of the page, then Attendees. Here you will find a list and can message attendees who have opted to be visible in the Attendee Hub.

How can I communicate with other attendees?

Methods of communication include session chat, direct messaging, Sponsor appointments and Sponsor virtual booths.

How do I schedule an appointment with a Sponsor?

On the homepage, you will be able to schedule appointments with sponsors. You will also have the ability to meet with someone from their organization immediately or send a message to be followed up with later in the Sponsor virtual booths.

How do I change my visibility settings?

Click on your initials and view profile in the top right corner. Here you can select visible to appear on the attendee list or hidden.