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B2B Marketing Exchange

Scottsdale, AZ

Innovate. Adopt. Diversify

In our unpredictable economy, B2B marketers are tasked with solving a never-ending list of business challenges, from reducing churn and expanding customer revenue to generating pipeline and improving close rates. But too many practitioners are applying the plays of the past and expecting the same results.

In 2024, diversification is the name of the game — and B2BMX is the place to navigate the unique opportunities of the industry with boldness and confidence.

  • Unlock the power of Customer Experience: Learn how prioritizing customer experience can distinguish your B2B brand, foster long-term customer loyalty and establish a compelling market presence that stands the test of time.
  • Implement a proven 5-step framework: Explore a practical, five-step approach to creating extraordinary, shareable customer experiences tailored to your B2B audience. This framework empowers you to build enduring relationships with your clients while driving business growth.
  • Draw inspiration from real success stories: Dive into case studies and examples from both B2C and B2B organizations that have successfully integrated customer experience strategies into their marketing efforts, resulting in enhanced lead conversion, customer retention and brand advocacy.

AMA Members
Save 25%

We’re excited to partner with DemandGen Report to get you great pricing for this event. Use the code “AMA25” for 25% off All-Access, Standard, or Day pass purchase.

Earn AMA Certification CEUs

If you have your PCM® credential, you can get up to 8 continuing education units (CEUs) by attending this event.

This event is hosted by DemandGen. You will be sent to their site to purchase this event, and their customer service team can answer any additional questions you have about the B2B Marketing Exchange. The AMA is not an official partner of this conference and receives no compensation for your registration.

B2B Marketing Exchange