2027 DocSIG Global Colloquium
National Harbor, MD
Saturday, February 13
Below is the Tentative Program Schedule
Session 1: AMA DocSIG–Sheth Foundation Mentors Breakfast
Begin the morning with small-group conversations with distinguished marketing faculty while enjoying a continental breakfast. Build
connections beyond your home institution and gain perspective on different stages of the PhD journey.
Session 2: AI in Marketing Pedagogy
Explore how AI is reshaping marketing teaching, including opportunities, challenges, and practical considerations for future and
early-career faculty.
Session 3: Meet the Editors: Publishing in the Age of AI
Hear from journal editors and experienced scholars about how AI is influencing research and publishing, including responsible use,
emerging expectations, and considerations for doctoral students preparing manuscripts for leading marketing journals.
Session 4: Research Mentorship
Join small-group mentoring sessions focused on your research. Discuss dissertation ideas, ongoing projects, and theoretical or
methodological challenges, and receive targeted feedback from distinguished faculty mentors.
We extend our sincere gratitude to our long-standing sponsor, the Sheth Foundation, for generously sponsoring the DocSIG–Sheth Foundation Mentor’s Breakfast.Their continued support plays a vital role in empowering doctoral students and strengthening our global community.
