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2022 TCR-AMA Impact Festival: Best Practices and Scholarship for Impact

Chicago, IL

The TCR-AMA Impact Festival seeks to amplify our field’s capacity to create and celebrate the impact on significant problems in our world. Sponsored by the American Marketing Association, University of Illinois Chicago Business School, and Colorado State University’s Center for Marketing and Social Impact, the format will be a series of short presentations followed by thoughtful questions to prompt audience engagement.


Per AMA policies, to join us in Chicago, you will be required to show proof of COVID-19 vaccination or proof of a negative test result taken within 48 hours of the start of the event.

Registration includes coffee, lunch, and an evening of fun with hors d’oeuvres and beverages on August 11.

Academic Professional


Doctoral Student


*Thanks to Colorado State University’s Center for Marketing and Social Impact for generously subsidizing doctoral student pricing. Though not guaranteed and dependent on funding, doctoral students and international participants who register by June 15 will receive an email with a chance to apply for additional competitive travel grants.

Are you interested in attending the AMA Summer Academic Conference right after this pre-conference? Register now.

Conference Co-Chairs

Chris Blocker, David Crockett, Benet Deberry-Spence, Julie Ozanne and Brennan Davis 

Co-hosted by Transformative Consumer Research, the University of Illinois at Chicago, the 2022 AMA Summer Academic Preconference and Colorado State University’s Center for Marketing and Social Impact.

COVID-19 Health and Safety Guidelines

We will follow federal and local guidelines to ensure a safe conference. Per AMA policies, to join us in Chicago, you will be asked to confirm you have been fully vaccinated against COVID-19 and provide proof of vaccination onsite (e.g. vax card or photo, app, etc.), or show proof of a negative test result taken within 48 hours of the event. Proof of vaccination and negative tests will be checked on-site at the registration desk. AMA also encourages you to wear a mask in the event space.

If you choose to show a negative test result, any CDC or WHO recognized form of COVID test is acceptable (e.g. PCR or antigen, lab or self-test). The time of the test should be within 48 hours of when evidence of the test result is presented for entry to the event. If using a self-test, please take a photo of the negative result with your name, date and time written on it (do not bring the actual at-home test kit). Retesting during the event is not required.

Welcome and Introduction

Brennan Davis, Chair of the TCR committee

Rigor, Relevance, and Inclusivity: Impact at JPP&M

Kelly Martin and Maura Scott, JPP&M editors

Plenary Session on Relational Engagements with Practitioner Partners

Collaborative Research to End Hunger

  • Melissa G. Bublitz, University of Wisconsin Oshkosh
  • Laura A. Peracchio, University of Wisconsin-Milwaukee
  • Jonathan Hansen, Hunger Task Force

Buying and Payment Habits: Using Grocery Data for Financial Inclusion

  • Jung Youn Lee, Northwestern University
  • Joonhyuk Yang, University of Notre Dame
  • Eric T. Anderson, Northwestern University

BrightSide Produce and the Importance of Partnerships when Addressing Food Access Challenges

  • Iana A. Castro, San Diego State University

Coffee Break & Networking

Two Concurrent Sessions (select one)

Session 1: Theory and Method for Societal Impact

Towards a Neo-Animist Consumption Paradigm

  • Eric Arnould, Aalto University School of Business

Best Practices for Social Movement Impact

  • Gia Nardini, University of Denver
  • Tracy Rank-Christman, University of Wisconsin-Milwaukee
  • Melissa G. Bublitz, University of Wisconsin Oshkosh
  • Samantha N. N. Cross, Iowa State University
  • Laura A. Peracchio, University of Wisconsin-Milwaukee

Assisted Autoethnography as a Methodological Innovation for Impact

  • Adam Collin Silva da Costa, Univerisdade Federal do Rio Grande do Sul
  • Getúlio Sangalli Reale, Ciência e Tecnologia do Rio Grande
  • Rodrigo Castilhos, Skema Business School

Session 2: Collaborating Across Stakeholders on Research-Informed Interventions

Community Without Community? Crafting Inclusive Impact through Emancipatory Praxis

  • Martina Hutton, Royal Holloway, University of London
  • Sam Watts, Chair, Access to Good Food Network

Co-designing Social Impact Programs via the Behavioral Ecological Model: From Target Audience to Holistic Ecology

  • Forrest Watson, Middle East Technical University
  • Hafize Çelik, Bilkent University

Factors Impacting COVID-19 Vaccine Hesitancy and Acceptance

  • Beatriz Pereira, Iowa State University
  • Amy Greiner Fehl, Georgia Gwinett College
  • Stacey R. Finkelstein, Stony Brook University
  • Marta Caserotti, University of Padova
  • Gabriela Jiga-Boy, Swansea University

Lunch and “Impact Inspiration” by Julie Ozanne

Lunch is sponsored by Colorado State University’s Center for Marketing and Social Impact.

Plenary Session on Managing Long-Term Teams for Impact in Research, Education or Practice

Leveraging Diversity for Innovative Outcomes

  • Samantha N.N. Cross, Iowa State University
  • Charles Chi Cui, University of Westminster
  • Catherine Demangeot, IESEG School of Management
  • Cristina Galalae, University of Leicester
  • Emma Johnson, University of Sheffield
  • Shauna Kearney, Birmingham City University
  • Eva Kipnis, University of Sheffield
  • Tana Cristina Licsandru, Queen Mary University of London
  • Tyrha Lindsey-Warren, Baylor University
  • Carlo Mari, University of Molise
  • Verónica Martín Ruiz, University of Massachusetts, Amherst
  • Chris Pullig, Baylor University
  • Lizette Vorster, Aarhus University

Journey into Subsistence Marketplaces and Marketplace Literacy: Lessons for Scholarship and Impact

  • Madhu Viswanathan, Loyola Marymount University
  • Xiuying “Sophy” Cai,  Xiamen University and Southern Illinois University
  • Ashley Goreczny, Iowa State University
  • Arun Sreekumar, Indian Institute of Management

Elevating the Impact of Gender Research: A Multi-Stakeholder Case Illustration

  • Linda Tuncay Zayer, Loyola University Chicago
  • Catherine A. Coleman, Texas Christian University

Coffee Break & Networking

Impact Paper Workshop Sessions (select 1 breakout)

Breakout 1
Led by Chris Blocker and Martina Hutton

Protocol for Consumer Research to Marketing in Academics

  • A.J. Otjen and Sarah Keller, Montana State University, Billings

Exploring Brand Inclusivity Through Advertisements Featuring Disabled Models

  • Sphurti Sewak and Jayati Sinha, Florida International University

Breakout 2
Led by David Crockett and Linday Tuncay Zayer

Social Change via Relational Engagement: Redeeming Women’s Power

  • Ellen Campos Sousa, Gardner-Webb University
  • Luciana Freire, Unichristus
  • Jayati Sinha, Florida International University
  • Severina Faustino Duarte, Community Stakeholder

Public Art, Collaborative Art: Transforming Communities

  • Hilary Downey, Queen’s University Belfast
  • John F. Sherry, University of Notre Dame

Breakout 3
Led by Laura Peracchio and Melissa Bublitz

How to Maintain Sustainable Food Consumption through Food Socialization in Multigenerational Families? A Life Course Perspective with Mixed Methods Study

  • Zhewen Tang, Northumbria University
  • Anil Mathur, Hofstra University

Improving Social Enterprises’ Financial Performance via the Right Funding Partner: Evidence from Global Microfinance

  • Shenwei Huang, Zhejiang University
  • Jonathan Z. Zhang, Colorado State University

Breakout Session 4
Led by Samantha Cross and Stacey Finkelstein

From the Inside Out: Exploring the Effect of Mindfulness-based Interventions on Social Media Usage Urge among Vulnerable Consumers

  • Ellen Campos Sousa, Gardner-Webb University
  • Tessa Garcia-Collart, University of Missouri-St Louis
  • Nuket Serin, Bellarmine University

Introducing Compassion to Transformative Consumer Research

  • Archana Mannem and Sujay Dutta, Wayne State University

Breakout Session 5
Led by Julie Ozanne and Akon Ekpo

Academic Activism

  • Alexei Gloukhovtsev and Petra Paasonen, Aalto University

Impact Guild

  • Mara Einstein, Queen’s College

Break for Personal Time

TCR Festival Reception

Sponsored by the University of Illinois Chicago Business School

Celebrate a day of impact with drinks, food, walk-up games like Giant Jenga, Lite Brite, Connect Four, and a special appearance by one of Chicago’s most inspirational acts – The Happiness Club! Using our ideas from the day, we will create a unique TCR butterfly installation to capture our dreams for TCR’s future. Let’s celebrate our impact!

We encourage people to enjoy Chicago cuisine together for dinner after the mixer.

Sheraton Grand Chicago

301 East North Water Street
Chicago, IL 60611
Phone: (312) 464-1000

Room Rate:

$245.00 single/double occupancy per night (excluding taxes and applicable fees which are currently 17.4%, but are subject to change).

Reserve online or call (312) 464-1000 and use the reservations prompt or, toll-free (800) 325-3535, and reference American Marketing Association Summer Academic Conference.

Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. The discount rate cut-off date is July 19, 2022.

Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.


Area Attractions, Events and Tourism

For additional destination information, please visit Choose Chicago.



Please visit Chicago Transit Authority for more information.

2022 TCR-AMA Impact Festival: Best Practices and Scholarship for Impact