2022 TCR-AMA Impact Festival: Best Practices and Scholarship for Impact

Chicago, IL

8:00 am - 8:15 am

Welcome and Introduction

Brennan Davis, Chair of the TCR committee

8:15 am - 8:30 am

Rigor, Relevance, and Inclusivity: Impact at JPP&M

Kelly Martin and Maura Scott, JPP&M editors

8:30 am - 10:00 am

Plenary Session on Relational Engagements with Practitioner Partners

Collaborative Research to End Hunger

  • Melissa G. Bublitz, University of Wisconsin Oshkosh
  • Laura A. Peracchio, University of Wisconsin-Milwaukee
  • Jonathan Hansen, Hunger Task Force

Buying and Payment Habits: Using Grocery Data for Financial Inclusion

  • Jung Youn Lee, Northwestern University
  • Joonhyuk Yang, University of Notre Dame
  • Eric T. Anderson, Northwestern University

BrightSide Produce and the Importance of Partnerships when Addressing Food Access Challenges

  • Iana A. Castro, San Diego State University
10:00 am - 10:30 am

Coffee Break & Networking

10:30 am - 12:00 pm

Two Concurrent Sessions (select one)

Session 1: Theory and Method for Societal Impact

Towards a Neo-Animist Consumption Paradigm

  • Eric Arnould, Aalto University School of Business

Best Practices for Social Movement Impact

  • Gia Nardini, University of Denver
  • Tracy Rank-Christman, University of Wisconsin-Milwaukee
  • Melissa G. Bublitz, University of Wisconsin Oshkosh
  • Samantha N. N. Cross, Iowa State University
  • Laura A. Peracchio, University of Wisconsin-Milwaukee

Assisted Autoethnography as a Methodological Innovation for Impact

  • Adam Collin Silva da Costa, Univerisdade Federal do Rio Grande do Sul
  • Getúlio Sangalli Reale, Ciência e Tecnologia do Rio Grande
  • Rodrigo Castilhos, Skema Business School

Session 2: Collaborating Across Stakeholders on Research-Informed Interventions

Community Without Community? Crafting Inclusive Impact through Emancipatory Praxis

  • Martina Hutton, Royal Holloway, University of London
  • Sam Watts, Chair, Access to Good Food Network

Co-designing Social Impact Programs via the Behavioral Ecological Model: From Target Audience to Holistic Ecology

  • Forrest Watson, Middle East Technical University
  • Hafize Çelik, Bilkent University

Factors Impacting COVID-19 Vaccine Hesitancy and Acceptance

  • Beatriz Pereira, Iowa State University
  • Amy Greiner Fehl, Georgia Gwinett College
  • Stacey R. Finkelstein, Stony Brook University
  • Marta Caserotti, University of Padova
  • Gabriela Jiga-Boy, Swansea University
12:00 pm - 1:30 pm

Lunch and “Impact Inspiration” by Julie Ozanne

Lunch is sponsored by Colorado State University’s Center for Marketing and Social Impact.

1:30 pm - 3:00 pm

Plenary Session on Managing Long-Term Teams for Impact in Research, Education or Practice

Leveraging Diversity for Innovative Outcomes

  • Samantha N.N. Cross, Iowa State University
  • Charles Chi Cui, University of Westminster
  • Catherine Demangeot, IESEG School of Management
  • Cristina Galalae, University of Leicester
  • Emma Johnson, University of Sheffield
  • Shauna Kearney, Birmingham City University
  • Eva Kipnis, University of Sheffield
  • Tana Cristina Licsandru, Queen Mary University of London
  • Tyrha Lindsey-Warren, Baylor University
  • Carlo Mari, University of Molise
  • Verónica Martín Ruiz, University of Massachusetts, Amherst
  • Chris Pullig, Baylor University
  • Lizette Vorster, Aarhus University

Journey into Subsistence Marketplaces and Marketplace Literacy: Lessons for Scholarship and Impact

  • Madhu Viswanathan, Loyola Marymount University
  • Xiuying “Sophy” Cai,  Xiamen University and Southern Illinois University
  • Ashley Goreczny, Iowa State University
  • Arun Sreekumar, Indian Institute of Management

Elevating the Impact of Gender Research: A Multi-Stakeholder Case Illustration

  • Linda Tuncay Zayer, Loyola University Chicago
  • Catherine A. Coleman, Texas Christian University
3:00 pm - 3:30 pm

Coffee Break & Networking

3:30 pm - 4:30 pm

Impact Paper Workshop Sessions (select 1 breakout)

Breakout 1
Led by Chris Blocker and Martina Hutton

Protocol for Consumer Research to Marketing in Academics

  • A.J. Otjen and Sarah Keller, Montana State University, Billings

Exploring Brand Inclusivity Through Advertisements Featuring Disabled Models

  • Sphurti Sewak and Jayati Sinha, Florida International University

Breakout 2
Led by David Crockett and Linday Tuncay Zayer

Social Change via Relational Engagement: Redeeming Women’s Power

  • Ellen Campos Sousa, Gardner-Webb University
  • Luciana Freire, Unichristus
  • Jayati Sinha, Florida International University
  • Severina Faustino Duarte, Community Stakeholder

Public Art, Collaborative Art: Transforming Communities

  • Hilary Downey, Queen’s University Belfast
  • John F. Sherry, University of Notre Dame

Breakout 3
Led by Laura Peracchio and Melissa Bublitz

How to Maintain Sustainable Food Consumption through Food Socialization in Multigenerational Families? A Life Course Perspective with Mixed Methods Study

  • Zhewen Tang, Northumbria University
  • Anil Mathur, Hofstra University

Improving Social Enterprises’ Financial Performance via the Right Funding Partner: Evidence from Global Microfinance

  • Shenwei Huang, Zhejiang University
  • Jonathan Z. Zhang, Colorado State University

Breakout Session 4
Led by Samantha Cross and Stacey Finkelstein

From the Inside Out: Exploring the Effect of Mindfulness-based Interventions on Social Media Usage Urge among Vulnerable Consumers

  • Ellen Campos Sousa, Gardner-Webb University
  • Tessa Garcia-Collart, University of Missouri-St Louis
  • Nuket Serin, Bellarmine University

Introducing Compassion to Transformative Consumer Research

  • Archana Mannem and Sujay Dutta, Wayne State University

Breakout Session 5
Led by Julie Ozanne and Akon Ekpo

Academic Activism

  • Alexei Gloukhovtsev and Petra Paasonen, Aalto University

Impact Guild

  • Mara Einstein, Queen’s College
4:30 pm - 5:00 pm

Break for Personal Time

5:00 pm - 6:30 pm

TCR Festival Reception

Sponsored by the University of Illinois Chicago Business School

Celebrate a day of impact with drinks, food, walk-up games like Giant Jenga, Lite Brite, Connect Four, and a special appearance by one of Chicago’s most inspirational acts – The Happiness Club! Using our ideas from the day, we will create a unique TCR butterfly installation to capture our dreams for TCR’s future. Let’s celebrate our impact!

We encourage people to enjoy Chicago cuisine together for dinner after the mixer.