2022 TCR-AMA Impact Festival: Best Practices and Scholarship for Impact
Chicago, IL
Welcome and Introduction
Brennan Davis, Chair of the TCR committee
Rigor, Relevance, and Inclusivity: Impact at JPP&M
Kelly Martin and Maura Scott, JPP&M editors
Plenary Session on Relational Engagements with Practitioner Partners
Collaborative Research to End Hunger
- Melissa G. Bublitz, University of Wisconsin Oshkosh
- Laura A. Peracchio, University of Wisconsin-Milwaukee
- Jonathan Hansen, Hunger Task Force
Buying and Payment Habits: Using Grocery Data for Financial Inclusion
- Jung Youn Lee, Northwestern University
- Joonhyuk Yang, University of Notre Dame
- Eric T. Anderson, Northwestern University
BrightSide Produce and the Importance of Partnerships when Addressing Food Access Challenges
- Iana A. Castro, San Diego State University
Coffee Break & Networking
Two Concurrent Sessions (select one)
Session 1: Theory and Method for Societal Impact
Towards a Neo-Animist Consumption Paradigm
- Eric Arnould, Aalto University School of Business
Best Practices for Social Movement Impact
- Gia Nardini, University of Denver
- Tracy Rank-Christman, University of Wisconsin-Milwaukee
- Melissa G. Bublitz, University of Wisconsin Oshkosh
- Samantha N. N. Cross, Iowa State University
- Laura A. Peracchio, University of Wisconsin-Milwaukee
Assisted Autoethnography as a Methodological Innovation for Impact
- Adam Collin Silva da Costa, Univerisdade Federal do Rio Grande do Sul
- Getúlio Sangalli Reale, Ciência e Tecnologia do Rio Grande
- Rodrigo Castilhos, Skema Business School
Session 2: Collaborating Across Stakeholders on Research-Informed Interventions
Community Without Community? Crafting Inclusive Impact through Emancipatory Praxis
- Martina Hutton, Royal Holloway, University of London
- Sam Watts, Chair, Access to Good Food Network
Co-designing Social Impact Programs via the Behavioral Ecological Model: From Target Audience to Holistic Ecology
- Forrest Watson, Middle East Technical University
- Hafize Çelik, Bilkent University
Factors Impacting COVID-19 Vaccine Hesitancy and Acceptance
- Beatriz Pereira, Iowa State University
- Amy Greiner Fehl, Georgia Gwinett College
- Stacey R. Finkelstein, Stony Brook University
- Marta Caserotti, University of Padova
- Gabriela Jiga-Boy, Swansea University
Lunch and “Impact Inspiration” by Julie Ozanne
Lunch is sponsored by Colorado State University’s Center for Marketing and Social Impact.
Plenary Session on Managing Long-Term Teams for Impact in Research, Education or Practice
Leveraging Diversity for Innovative Outcomes
- Samantha N.N. Cross, Iowa State University
- Charles Chi Cui, University of Westminster
- Catherine Demangeot, IESEG School of Management
- Cristina Galalae, University of Leicester
- Emma Johnson, University of Sheffield
- Shauna Kearney, Birmingham City University
- Eva Kipnis, University of Sheffield
- Tana Cristina Licsandru, Queen Mary University of London
- Tyrha Lindsey-Warren, Baylor University
- Carlo Mari, University of Molise
- Verónica Martín Ruiz, University of Massachusetts, Amherst
- Chris Pullig, Baylor University
- Lizette Vorster, Aarhus University
Journey into Subsistence Marketplaces and Marketplace Literacy: Lessons for Scholarship and Impact
- Madhu Viswanathan, Loyola Marymount University
- Xiuying “Sophy” Cai, Xiamen University and Southern Illinois University
- Ashley Goreczny, Iowa State University
- Arun Sreekumar, Indian Institute of Management
Elevating the Impact of Gender Research: A Multi-Stakeholder Case Illustration
- Linda Tuncay Zayer, Loyola University Chicago
- Catherine A. Coleman, Texas Christian University
Coffee Break & Networking
Impact Paper Workshop Sessions (select 1 breakout)
Breakout 1
Led by Chris Blocker and Martina Hutton
Protocol for Consumer Research to Marketing in Academics
- A.J. Otjen and Sarah Keller, Montana State University, Billings
Exploring Brand Inclusivity Through Advertisements Featuring Disabled Models
- Sphurti Sewak and Jayati Sinha, Florida International University
Breakout 2
Led by David Crockett and Linday Tuncay Zayer
Social Change via Relational Engagement: Redeeming Women’s Power
- Ellen Campos Sousa, Gardner-Webb University
- Luciana Freire, Unichristus
- Jayati Sinha, Florida International University
- Severina Faustino Duarte, Community Stakeholder
Public Art, Collaborative Art: Transforming Communities
- Hilary Downey, Queen’s University Belfast
- John F. Sherry, University of Notre Dame
Breakout 3
Led by Laura Peracchio and Melissa Bublitz
How to Maintain Sustainable Food Consumption through Food Socialization in Multigenerational Families? A Life Course Perspective with Mixed Methods Study
- Zhewen Tang, Northumbria University
- Anil Mathur, Hofstra University
Improving Social Enterprises’ Financial Performance via the Right Funding Partner: Evidence from Global Microfinance
- Shenwei Huang, Zhejiang University
- Jonathan Z. Zhang, Colorado State University
Breakout Session 4
Led by Samantha Cross and Stacey Finkelstein
From the Inside Out: Exploring the Effect of Mindfulness-based Interventions on Social Media Usage Urge among Vulnerable Consumers
- Ellen Campos Sousa, Gardner-Webb University
- Tessa Garcia-Collart, University of Missouri-St Louis
- Nuket Serin, Bellarmine University
Introducing Compassion to Transformative Consumer Research
- Archana Mannem and Sujay Dutta, Wayne State University
Breakout Session 5
Led by Julie Ozanne and Akon Ekpo
Academic Activism
- Alexei Gloukhovtsev and Petra Paasonen, Aalto University
Impact Guild
- Mara Einstein, Queen’s College
Break for Personal Time
TCR Festival Reception
Sponsored by the University of Illinois Chicago Business School
Celebrate a day of impact with drinks, food, walk-up games like Giant Jenga, Lite Brite, Connect Four, and a special appearance by one of Chicago’s most inspirational acts – The Happiness Club! Using our ideas from the day, we will create a unique TCR butterfly installation to capture our dreams for TCR’s future. Let’s celebrate our impact!
We encourage people to enjoy Chicago cuisine together for dinner after the mixer.