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2022 AMA Winter Academic Conference

Las Vegas, NV + Virtual Accommodations

Reconnecting and Reconceiving the Marketplace

How will consumer behavior change in a post pandemic world? Will entertainment, information and experiences be consumed in the same spaces and places? Are online and offline channels being fundamentally reshaped? What lasting, institutional changes in the marketplace will remain and which will fade?

The 2022 AMA Winter Academic Conference seeks to explore these and the full range of new ideas and insights across 14 distinct conference tracks.


February 10-11

Select competitive and special sessions and asynchronous posters will be hosted online through the virtual platform Whova.


February 18-20 | Las Vegas

Special and competitive sessions along with several receptions, poster presentations and networking opportunities. COVID-19 vaccines required.

Conference Schedule and Proceedings

The conference schedule is now live. You can now view and download the proceedings below.

In-Person Pricing

All in-person registrations include access to the online portion of the event. To join us in Las Vegas, you will be asked to confirm you have been vaccinated against COVID-19.

Early-bird pricing ends January 18, 2022.


AMA Member







AMA Member






Online-Only Registration


AMA Member





AMA Member




After completing registration, you will receive a purchase receipt. We will email you the information for accessing this virtual conference closer to the event.

Pre-Conference Sessions

Please join us for the 7th Annual Organizational Frontline Research (OFR) Symposium, an AMA pre-conference event. We are excited to offer several valuable sessions to explore the latest scholarly research and industry trends related to organizational frontlines.
Thursday, February 17  – 1:00 to 5:00 p.m.
Organizational Frontlines Research in Action: Executive Keynote Speaker
Research Paper Sessions – B2B Selling, AI and Service Management
Social Networking Reception and Dinner (6:30-9:30)

Friday, February 18 – 8:00 a.m. to 12:00 p.m.
Young Scholar Competition: Winning Presentations
Research Presentations and Discussion with OFR Scholars and Industry Leaders

AMA Members Get Best Pricing and More

Not only do AMA members get discounts on events like this one, but they also receive unlimited digital access to AMA academic journals, downloadable tools and newly added benefits every week. It’s all for a low price of $149/year for Academic Members and $74.50/year for Doctoral Students.

Conference Co-Chairs

Ashlee Humpreys

Northwestern University
Medill School of Journalism, Media, and Integrated Marketing Communications

Grant Packard

York University
Schulich School of Businss

Katrijn Gielens

University of North Carolina at Chapel Hill, Kenan Flagler School of Business

AMA Event Policies and Commitment to Conference Safety


Caesars Palace Las Vegas
3570 Las Vegas Boulevard South
Las Vegas, NV 89109 

Phone: (866) 227-5938


We’ve secured an AMA room block at a special rate of $199.00 single/double occupancy per night (excluding taxes and applicable fees which are currently 13.38%, but are subject to change).  

Additional guests can be added for $30.00 per person, per night with a maximum of four (4) persons per guestroom.

A daily resort fee of $31.00 per room (plus the current tax) will be charged in addition to the room rate. The daily resort fee will not be included in the total charges when you reserve your room online. The resort fee includes:

  • In-room high speed Internet each day (two devices per day)
  • Daily access to the fitness center for two
  • All local calls


Reserve your room here.

Or you can call reservations at (866) 227-5944 and reference American Marketing Association Winter Academic Conference or the group code SCWAC2. Please note, if you choose to call-in your reservation instead of using the online booking link, you will be charged a $15.00 processing fee (unless you experience an issue booking your reservation online and explain the problem to the reservation agent when calling).

Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

The reservation cut-off date is January 18, 2022.

Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.


Conference Attire

Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater or jacket.


ADA and Accommodations

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. or A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

Thank You To Our Sponsors





2022 AMA Winter Academic Conference