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    2023 AMA Winter Academic Conference: Call for Papers

    This deadline closed on Wednesday, August 24, 2022

Marketing During Times of Change

February 10-12, 2023 | Nashville, TN + Virtual Accommodations

We live in times of extraordinary change, warranting firms, consumers and communities to not only adapt but also participate as change-makers. On a social front, there is an increase in activism to promote diversity, equity and inclusion in multiple sectors. On a technological front, advances in automation and artificial intelligence are transforming how firms innovate and engage consumers. On a public welfare front, the pandemic has exacerbated inequalities in income, education and health yet led to many innovative business solutions. And on a political front, polarization has increased the salience of consumers’ political identities and put firms’ political stances at the forefront. This conference invites work that sheds light on how firms, consumers, policymakers and other stakeholders interact, adapt and even thrive during these times of tremendous change.

View a statement from the AMA and Conference Co-Chairs about the 2023 Winter AMA Conference Location.

Conference Co-Chairs

Nita Umashankar headshot

Nita Umashankar

San Diego State University

Carey School of Business

Monika Lisjak

Arizona State University

Conference Tracks

  • Andrea Bonezzi, New York University
  • Koray Cosguner, Indiana University

The New Technologies, Methods and Models track seeks innovative research that falls into two main themes:

New Technologies and Consumer Behavior. How consumers interact with, relate to, and are influenced by new technologies. We welcome submissions from scholars from a variety of academic backgrounds (e.g., marketing, psychology, sociology, anthropology, law, etc.) and with different theoretical and methodological orientations who can offer a wide range of views on how new technologies impact consumer behavior. Topics of interest include but are not limited to receptivity to new technologies such as AI, AR and VR, technology-mediated communication, privacy, and ethical issues, voice technology.

Empirical Methods and Models. We invite papers with both rigor and relevance. The focus of the submissions may include, but is not limited to: i) modeling various consumer and firm-level decisions (separately or jointly); ii) modeling the causal effects of marketing decisions on firm-level performance outcomes; iii) modeling the effect of demand-side dynamics and behavioral phenomena on consumer and firm decisions; iv) modeling the supply-side dynamics and competition, to gain substantive marketing insights.

Please email track chairs with any questions at or

  • Conor Henderson, University of Oregon
  • Marina Puzakova, Lehigh University

This track welcomes papers that enhance our understanding of branding and marketing communications, especially related to the conference theme of “Marketing during Times of Change.” Given that brands have a chance to not only share where they stand on specific public issuesbut to drive a real change, special consideration will be given to papers that deepen our understanding of how brands have adapted or should adapt to recent shifts in technology (e.g., AI brand representatives), media consumption (e.g., social media and influencers as person brands) and  shopping behaviors (e.g., virtual shopping experiences) as societies grapple with shocks from the pandemic, climate and environmental pressure, and socio-political events. We encourage submissions from all theoretical and methodological perspectives.

Please email the track chairs, Conor Henderson ( or Marina Puzakova ( with any questions.

  • Nailya Ordabayeva, Boston College
  • Romain Cadario, Erasmus University

Unprecedented events in society, economy, and the environment are transforming consumers’ lives in significant ways, requiring them to cope, adapt and innovate.

This track invites marketing-relevant and boundary-spanning research that explores consumer behavior in times of change.

Special consideration will be given to research examining consumer behavior in response to change in a variety of domains such as – but not limited to – change in the social domain (e.g., growing consumer and corporate activism), technological domain (e.g., automation), public welfare domain (e.g., increasing racial, economic and social inequalities), political domain (e.g., polarization) and environmental domain (e.g., climate change). 

This track invites submissions from all theoretical and methodological consumer behavior traditions. Research integrating multiple theoretical and methodological perspectives is welcome.

  • Gaia Rubera, Bocconi University
  • Vamsi Kanuri, University of Notre Dame

The COVID-19 pandemic has highlighted the importance of digital capabilities and technologies, and accelerated firm investments in these areas. Some of these investments include leveraging new technologies to measure and increase customer engagement on social media, enhancing multi-sided platform functionalities, using virtual and augmented reality and the internet of things to deliver superior and cost-effective solutions, and building artificial intelligence capabilities to better understand and serve customer needs. These investments have the potential to markedly alter the competitive dynamics, economic systems, and consumer behaviors in significant ways. Notwithstanding the promise that digital capabilities and technologies hold for both consumers and firms, they bring to light an array of unanswered substantive and ethical issues confronting marketing managers. This track welcomes recent research on such issues.

  • Adriana Samper, Arizona State University
  • Freeman Wu, Vanderbuilt University
  • Dionne Nickerson, Indiana, University

The Diversity, Equity, Inclusion and Underrepresented Consumers track invites papers that provide new perspectives on diversity, equity, and inclusion in marketing practices. Recent global protests focused on racial and social inequity suggest that we are in times of change, prompting the private sector to look critically at its role in fostering diverse marketplaces and inclusive marketing practices globally. Thus, we encourage research that explores how firms and consumers affect and are affected by diversity, equity, and inclusion in marketing and how these actions create societal or firm value. We also welcome research that focuses on consumers who have been historically marginalized or undervalued in marketing practice and academia. We look forward to manuscript submissions that use a variety of methodological approaches as well as special session proposals.

Please email the track chairs with any questions:,, 

  • Deepa Chandrasekaran, The University of Texas at San Antonio
  • Shreya Kankanhalli, Pennsylvania State University

The Global and International Marketing track invites papers that address issues and activities relevant to marketing across national, cultural, and regional boundaries. It welcomes research that examines global, international and cross-cultural marketing concepts and phenomena. Topics addressing the role of international marketing in actively responding to or driving change induced by global political, socio-economic, climate or health crises are especially welcome.

Please email the track chairs at and with any questions.

  • Niket Jindal, Indiana University
  • Nooshin Warren, University of Arizona

The Marketing Strategy track invites papers that generate strategic insights into how marketing (in terms of strategies, tactics, investments, assets, human capital, etc.) enables organizations to create value, interact with multiple stakeholders and serve customers. Consistent with the conference theme, we encourage submissions that examine marketing strategy during times of change. In addition, we welcome conceptual and empirical submissions with diverse approaches that offer new perspectives and insights into the marketing strategy.

  • Jenny van Doorn, University of Groningen
  • Aaron Brough, Utah State University

The Retailing, Sharing Economy, and Customer Experience track welcomes research that explores how the ways that buyers and sellers connect are changing in our modern world. Consistent with the conference theme, this includes work on innovative practices in retailing – (online and/or offline), novel aspects of peer-to-peer marketplaces, and new techniques for delivering customized and delightful customer experiences. Special consideration will be given to research that touches on issues related to technology infusion in retailing, privacy, sustainability and responsible retailing, service technology, impact of technology on the buyer’s journey, or customer engagement. Submissions may include empirical papers, conceptual papers, or special session proposals.

Please email the track chairs, Aaron Brough ( and Jenny van Doorn (, with any questions.

  • Gabe Gonzalez, San Diego State University
  • Ashley Gorzcney, Iowa State University

The Sales Management and Personal Selling track invites research that examines relevant sales management and personal selling topics including sales strategies, sales force enablement, sales leadership, salesperson recruiting and training, sales force compensation, salesperson performance, sales team performance, and sales technology. We encourage submissions that align with the conference theme of marketing during times of change, such as artificial intelligence in sales, the digitization of selling, selling in virtual environments, adaptation in times of change, and fostering inclusion and diversity in sales management and personal selling. Conceptual and empirical submissions are welcomed.

  • Julie Irwin, University of Texas
  • Yashoda Bhagwat, Texas Christian University

As firm stakeholders are increasingly becoming values-driven, it has necessitated that the marketing process needs to consider broader factors beyond simple product quality and price.  Firms are also influenced by (self)regulation and legislation. This track invites research on how firms’ environmental, social, and governance (ESG) initiatives impact various stakeholders including consumers, employees, investors, and society at large. For example, we welcome research addressing carbon footprints, income inequality, consumer activism, and patterns of purchasing that increase well-being on broader dimensions than simple utility.  We especially welcome research combining field study interventions with experiments, and/or combining public policy research and methods with marketing research.

  • Hannah Finkelstein, American Marketing Association

Submission Types

Submission Template – Competitive Papers

Manuscripts addressing substantive or theoretical topics are sought for competitive paper sessions.

It is mandatory that at least one author of all accepted papers register for, and present the paper at, the conference. Submission of the same (or substantially overlapping) manuscript(s) to multiple themes is not permitted. As a reminder, papers are reviewed following a double-anonymized process; reviewers will not know who authored the papers, nor will authors know the names of their reviewers.

Format and Style for Competitive Papers:

Prepare and submit electronic documents in PDF format.  Please include 1) Title, 2) Extended Abstract (175 word limit), 3) Key Contributions to academe and practitioners (300 words) 4) Manuscript (up to 3,600 words), 5) Table or Figure (optional) and 6) Selected references. Authors have the option of including one table summarizing results and/or one figure (these do not count against the word limit). References also do not count against the word limit.

[Please note that submissions with text longer than 4,100 words will not be reviewed].

To assure an anonymous review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following:

  • Do not save the file with author-identifying information in the file name.
  • Do not include a front page with author-identifying information.
  • Remove the author identifying information from the document’s file properties.

Confirmation that your paper was submitted successfully will be sent via email to the submitter.

Authors of accepted competitive papers have the option of publishing either an extended abstract or a full paper in the conference proceedings. Choosing to publish an Extended Abstract gives authors the option to submit the paper elsewhere for publication after the conference.

Submission Template – Poster Presentation

Poster sessions provide an opportunity to share research in the working stage, i.e., with at least part of the data having been collected and analyzed, but not necessarily ready for submission to a journal. They are presented as part of poster sessions. Poster sessions can be particularly useful for getting input at intermediate stages of a research project. All poster abstract submissions must be directed to only one track.

By submitting a poster abstract, the author affirms that he/she will register for and appear at the conference to participate in the poster session.

Format and Submission Process for Posters:

Prepare and submit electronic documents in PDF format. Please include 1) Title, 2) Key Contributions to academe and practitioners (300 words), 3) Extended Abstract (1,000 word limit), 4) Table or Figure (optional) and 5) Selected references. Authors have the option of including one table summarizing results and/or one figure (these do not count against the word limit). References also do not count against the word limit.

Please note that submissions with text longer than 1,300 words will not be reviewed].

To assure an anonymous review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following:

  • Do not save the file with author-identifying information in the file name.
  • Do not include a front page with author-identifying information.
  • Remove the author identifying information from the document’s file properties

Confirmation that your abstract was submitted successfully will be sent via email to the submitter.

Accepted poster authors must agree to prepare a poster for display during the session and be available to discuss your research and answer questions at the invited poster session.

Submission Template – Special Session

Anyone may organize and propose a special session, although those who are unfamiliar with AMA conference special sessions are encouraged to discuss their ideas with the conference co-chairs or track chairs for developmental feedback before submitting a proposal. Special sessions provide a good vehicle to acquaint marketing academics with new perspectives, theories, and provocative ideas, to bring diverse participants together around a common theme, or to integrate academically-minded practitioners into the conference. Sessions involving participants from multiple countries, focusing on theory development or cutting-edge research directions, and offering insights regarding academic-business partnerships for teaching or research are particularly encouraged.

Special sessions should feature three or four presentations on a related theme. Another possibility is an interactive panel discussion among 4-6 panelists and a moderator. Other creative special session formats are encouraged, particularly those that generate attendee interaction.

All special session proposal submissions must be directed to only one track. Proposals for special sessions should describe the topic and its importance to marketing, summarize the issues to be covered, and identify all individuals (with their qualifications) who will formally participate. Special session proposals should provide specificity regarding the purpose, format, participants, and roles in the session. AMA Academic Special Interest Groups (SIGs) may propose special sessions to the SIG Programming track.

Selection criteria include the general quality of the proposal, the level of interest the session is likely to generate at the conference, and the session’s relevance to the conference theme.

By submitting a special session proposal, the organizer and listed participants affirm that, if accepted, all will register for and appear at the Conference as described in the proposal. 

Format and Submission Process for Special Sessions:

Prepare and submit an extended abstract in Microsoft Word format.  Special session proposals must include the title of the session and an extended abstract of 3,600 words maximum. The proposal should describe the objective of the session, its structure and general orientation, likely audience, key issues, and topics to be covered, as well as a description of why the session is likely to make an important contribution to the discipline. Also, include a brief description of each paper in the session.

The text of the special session proposal must not exceed 3,600 words and should be submitted in the double-spaced format, prepared in 12-point font.

Due to the unique nature of special sessions, presenter names and information should be included in the proposal and will be noted as a part of the review process.

Confirmation that your proposal was submitted successfully will be sent via email to the submitter. Special session participants are all expected to register for the conference.

How Do I Submit My Paper?

All submissions should be made electronically via the AMA’s online submission management system (Ex Ordo). If you have submitted to an AMA academic conference in the last year, you should be able to use the same username and password. The deadline for submission was August 24, 2022.

Code of Ethics

Authors submitting papers to American Marketing Association academic conferences must adhere to the following code of ethics:

  • Submission of the same (or substantially overlapping) manuscript, special session proposal, or working paper abstract to multiple themes is not permitted.
  • Submitting authors should specify who will present papers being considered for Special Sessions or Competitive Paper presentations. An author can be listed as a presenter for no more than two submissions but can be listed as the co-author of multiple submissions. This restriction is to encourage authors to submit their best work and to allow a wider range of presenters.
  • Submissions should not already be published in any journal or publication (including online journals, books, and book chapters). Submitting authors should monitor this issue carefully.
  • Competitive Paper and Poster submissions should not include content that has been presented at earlier AMA conferences.