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Virtual Conference: Marketing Analytics

Registration for this virtual conference is free to all attendees.

From dissecting consumer behavior patterns to leveraging cutting-edge data analytics tools, this free virtual conference offers the tangible insights you need to make an impact in your organization. Together, we’ll dive deep into the latest trends, strategies and innovations in marketing analytics alongside industry leaders and experts.

Gain actionable takeaways and forge meaningful connections with fellow professionals, all from the comfort of your own home.

Geoffrey Colon

By attending this event, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. Click here to learn more about pursuing certification or claiming credits.

DAY 1 | ALL TIMES IN CT

Keynote: The Magnificent Seven: The 7 Marketing Analytics to Help Build a Data-Literate Business Culture

Building a data culture is a journey that requires strategic planning, commitment, and continuous effort. It’s not as easy as deploying a set of tools. Geoffrey will explain the seven areas of importance for all marketers to build a successful and open data business model and how even in a world of AI, we will need marketers who are critical thinkers, questioners of authority and contrarians.

Geoffrey Colon

CSO + Co-Founder, Feelr Media

Future-Proof Your Business and Analytics with AI

Tealium’s Founder and CTO, Mike Anderson, and VP, Vertical Products, Jay Calavas, discuss recent advancements and current trends in AI acceleration, in addition to the challenges businesses face in implementing AI. Tune in and take your AI initiatives to the next level through the power of consented, filtered, and enriched real-time data.

Key Takeaways:

  • Harnessing the Power of AI: Gain insights into the 2023 breakthroughs and ongoing trends shaping AI acceleration across various industries.
  • Data: The Fuel for AI Success: Explore the critical challenges companies face in implementing AI, with a strong focus on the importance of high-quality, real-time data for successful AI initiatives.
  • Building a Strong Foundation: Discover strategies to overcome data hurdles and unlock the full potential of AI through access to consented, enriched, and filtered real-time data.

Mike Anderson

Founder and CTO, Tealium

Digging into the Event Data Goldmine

Unlock the full power of your events with Cvent’s KPI framework. In this session, we’ll show you how to pinpoint the metrics that matter most, measure your event’s success, and use that knowledge to make your programs stronger and more successful. This session is perfect for those seeking to use data-driven strategies to scale their events.

In this session, you’ll learn how to:

  • Identify KPIs that directly contribute to event and program growth
  • Align event metrics with your organization’s broader objectives
  • Use analytics to mature your event strategy and increase stakeholder engagement

Carisa Bartelt

Industry Marketing Manager, Cvent

Build a Future-Ready Marketing Measurement Foundation with Campaign Intelligence on the Snowflake AI Data Cloud

For years, marketing teams have grappled with data silos and struggled to operate from a single view of their marketing and business data, essential for deriving granular measurement of campaigns and optimizing marketing ROI. To overcome legacy technology, marketers across every industry have created a patchwork of interconnected systems and data pipelines to stitch data together in an effort to generate a single view of marketing performance. However, these workarounds create latency in data and analytics, expensive one-off efforts, and surface unreliable metrics that hinder growth and marketing performance.

Join this session to learn how to:

  • Leverage the power of the Snowflake AI Data Cloud to create a single view of campaign performance.
  • Drive ROI with actionable, AI-driven insights, and build a future-ready marketing data foundation.
  • Get on your way to advanced measurement techniques like marketing mix modeling, multi-touch attribution or experimentation

Lourenco Mello

Product Marketing, Snowflake

Leveraging Consumer Insights for Superior Marketing ROI

Join us for an exclusive session with Benet Boix, Managing Director of Zinklar for the US and Canada, as he shares his extensive experience in market research and strategic analysis to reveal how leveraging consumer insights can significantly enhance your marketing ROI. Discover the latest findings from a survey of 100 senior marketers, explore the state of consumer insights, and learn about the common challenges marketers face. By attending, you will:

  • Learn how to measure and improve the ROI of your marketing efforts.
  • Implement a consumer-centric approach to measuring consumer insights
  • Utilize agile market research to uncover more thorough data analysis.

Don’t miss this opportunity to learn from an industry expert, get your questions answered in our interactive Q&A session and transform your approach to marketing with actionable consumer insights.

Ben Boix

Managing Director US & Canada, Zinklar

Geoffrey Colon

CSO + Co-Founder, Feelr Media

Mike Anderson

Founder and CTO, Tealium

Mike Anderson founded Tealium in 2008 and has served as the chief architect behind the company’s market-leading tag management and unified marketing platforms. He previously worked at WebSideStory (Adobe Systems), where he served as a senior engineer on the core architecture team. As the builder and leader of the company’s professional services team, he oversaw analytics tag implementations for Disney, Best Buy, Target, Cisco, Citi, FedEx, and more. Mike studied electrical engineering at the University of California, San Diego, and computer science at California State University San Marcos.

Carisa Bartelt

Industry Marketing Manager, Cvent

Carisa Bartelt, is a leader on Cvent’s industry marketing team. She is a dynamic and passionate marketer who values storytelling, brand building, and improving the customer experience. One of her driving passions is to bring balance to creativity and strategy to marketing, making everything purposeful, but still genuine. Carisa specializes in event marketing and demand gen tactics that drive business growth, brand affinity, and customer advocacy. In her free time, she loves any type of research, getting lost in a book and a really good pun.

 

Lourenco Mello

Product Marketing, Snowflake

Lourenco Mello is a Product Marketer at Snowflake focused on solutions that help organizations deliver data-driven marketing with the Snowflake Data Cloud. Prior to Snowflake, Lourenco led the Microsoft Azure Infrastructure Field Marketing priorities at a global level and developed and scaled the Azure messaging and GTM for the Manufacturing industry. Lourenco holds an MBA from UCLA Anderson and a Bachelors degree from the University of Wisconsin – Madison.

Ben Boix

Managing Director US & Canada, Zinklar

Ben Boix is the Managing Director for the US and Canada at Zinklar, renowned for his extensive expertise in market research, strategic analysis, and leadership. Holding an MBA from Berkeley-Haas School of Business, Ben has consistently demonstrated his strategic vision and dedication to driving business growth and innovation. At this conference, Ben will delve into the latest trends from Zinklar’s Marketing ROI survey, offering insights on maximizing marketing efforts through actionable consumer insights, integrating AI and technology, and creating a consumer-centric approach.

 

 

 

 

Agenda FAQs

When will the full conference agenda be available?

The conference agenda will be posted to the AMA event page 2.5-3 weeks out from the event start date. Speakers and sponsors will also be posted at this time. Keynote speakers can be found in the “Home” or main tab on the event page.

Login & Registration FAQs

I’ve already registered. Where can I find the link to log in to the conference?

24 hours before the conference begins, an email will be sent out to all registrants with a login link for them to access the conference platform. A link to log in will also be made available on this event page and in the trending bar of ama.org.

When I try to log in, the platform asks for a verification code. Where can I find this?

A verification code will be sent to the email address and/or the phone number used during registration. It should appear within a few minutes. You may want to check your spam or junk folders for this as well. If you have any problems finding your verification code, please reach out to our customer service team for help.

 

On-Demand Content FAQs

Will conference presentations be available on-demand?

All conference material, including presentations, will be available on-demand in the 2024 AMA Virtual Conference: Marketing Analytics Attendee Hub within 24 hours, if not sooner.

How long will I have access to the 2024 AMA Virtual Conference: Marketing Analytics Attendee Hub?

The Attend Hub will remain open and available for on-demand viewing for 6 months after the event.

 

Technical Support & Recommendations

What browser works best?

We recommend using Chrome or Firefox.

How can I see the attendee list?

Click on the Community tab at the top of the page, then Attendees. Here you will find a list and can message attendees who have opted to be visible in the Attendee Hub.

How can I communicate with other attendees?

Methods of communication include session chat, direct messaging, Sponsor appointments and Sponsor virtual booths.

How do I schedule an appointment with a Sponsor?

On the homepage, you will be able to schedule appointments with sponsors. You will also have the ability to meet with someone from their organization immediately or send a message to be followed up with later in the Sponsor virtual booths.

How do I change my visibility settings?

Click on your initials and view profile in the top right corner. Here you can select visible to appear on the attendee list or hidden.

 

Virtual Conference: Marketing Analytics