Tap Into The Future of Digital Marketing
The 2022 AMA Digital Marketing Virtual Conference is where you’ll learn about the new skills needed to excel in our digital-first world. Award-winning marketers and industry-leading researchers will guide you through the tools and strategies that will help you prove your value at work, stay ahead of the curve and make an impact.
Registration for this event is free!
By attending this event, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. Click here to learn more about pursuing certification or claiming credits.
DAY 1 | 10AM - 3PM | ALL TIMES CT
Opening Keynote | The 1% Content Strategy: Combining the Best Practices for Lead Generation
From the first keyphrase to the final conversion, this session connects every dot. Build a bridge between the Google search results page and your website’s thank you page. Here is a complete approach to making that bridge a fast-flowing highway of continuous demand.
Andy will walk through each step in the process for driving leads with content marketing, from first action to final outcome.
Who are we talking to? Why do they care?
What are we ranking for? What are the two types of keyphrases?
How does PR and research build links, authority and ranking potential?
What do we publish? And how will it be promoted?
What topics, formats and collaborators support lead generation?
Learn to be a “dual threat marketer” by combining search and psychology, SEO with conversion optimization, cheese and mousetraps. There’s more than one way to generate demand for services. This is one of the best.
Andy Crestodina
Chief Marketing Officer, Orbit Media
The Future of Luxury & Successful Digital Marketing Strategies
Given that today’s “connected consumers” are continuously online, digital marketing is the starting point for brands wishing to reach new customers. But as these customers shift their attention to social media to connect with friends, share their experiences, and engage with brands, competing for their attention is becoming increasingly difficult. Analyzing the rich social conversations of these customers reveals a deeper understanding of your prospective customers to help your digital marketing efforts better achieve the three primary business objectives—acquire more customers, retain current customers and build brand value.
In this session, Nicole Seredenko, Associate of Consulting Services at NetBase Quid will share how luxury brands achieve this with examples from Chanel, Dior, and Balenciaga.
Join us to learn the importance of consumer and market analytics to:
- Plan campaign strategies
- Leverage audience insights
- Inform creative and placement strategies
- Increase reach and engagement
- Optimize campaigns in real-time
Nicole Seredenko
Associate of Consulting Services, NetBase Quid
How to Lead and Scale a Remote Marketing Team: Tactics and Best Practices
A massive shift in how organizations approach work has settled and led to a host of challenges. Now the role of how you impact the success of your team is even more important when it comes to overseeing a remote team.
You’ll be required to adapt to new ways of leading – considering different areas and various regions across a single country that encompass different work cultures and expectations. In addition, remote teams will also be able to take advantage of an array of benefits including flexibility and the opportunity to bring together top talent for the job (regardless of their location).
In this presentation, Olga Andrienko brings clarity to leading and scaling remote-based marketing teams with steps to produce outstanding results for your brand.
Olga Andrienko
VP Brand Marketing, Semrush
How (and Why!) to Supercharge your Most Important Digital Marketing Channel
The world of digital marketing is constantly evolving. And while today’s marketing leaders are quick to embrace the next, new technology, “tried and true” channels like email are too often left on the back burner – despite the fact that email marketing still yields a 36:1 ROI.
While email may be a tried-and-true channel, it too is always changing. As the end of the year approaches, email volumes double, deliverability gets harder and competition in the inbox soars – marketers have their work cut out for them.
Join this session with Guy Hanson, VP of Customer engagement, to learn the steps you can take to supercharge your email program, drive more conversions and plan for success heading into Q4.
He’ll discuss:
- The current email marketing and deliverability landscape
- Strategies to improve your deliverability during the Q4 peak season
- Tactics to make your emails stand out in gridlocked inboxes (and get them opened!)
- How to “Supercharge” your click-throughs to maximize website traffic and conversions
Guy Hanson
Vice President, Customer Engagement (International), Validity Inc.
The Currency of Live Event Engagement
In this session, we’ll discuss the power of engagement and how your live events channel is your best-kept secret with untapped potential for marketing success. The digitization of live events has transformed the potential business value of your event channel.
Join Cvent for a discussion around:
- How time spent at your events translates to engagement
- How live event engagement compares to engagement across your marketing mix
- How you can construct an event strategy that drives deep engagement from all your events –in-person, virtual, hybrid, and webinars
- How you can capture those insights for immediate proof of impact
Patrick Smith
SVP, CMO, Cvent
Myllisa Patterson
Vice President, Demand Generation, Cvent
DAY 2 | 10AM - 2PM | ALL TIMES CT
Keynote | Leverage Influencers to Drive Omnichannel Marketing
Creating high-quality experiences, across all touchpoints, is critical for digital marketers. In this session, we’ll demonstrate ways in which marketers can utilize influencers across the entire customer journey. This omnichannel approach to influencer marketing will increase efficiencies, ensure consistency and help create a cohesive, unified journey for each customer across brand channels.
After this session, you’ll be able to
- Understand how to fully integrate influencers into your digital marketing plans
- Identify new application areas for influencer content
- Engage influencers to streamline messaging across marketing functions
This session is for digital marketers interested in leveling up their influencer marketing strategy.
Sherri Langburt
CEO & Founder, BabbleBoxx
Achieving Search Campaign Excellence Through Workflow Visibility Solutions
As search marketing and optimization campaigns grow ever more complex and ambitious, it can be easy to lose visibility over what needs to be done and how those campaigns are performing. This can lead to subpar results and a lack of understanding on how to improve your next campaigns.
Join Nadiia Sharipova from Wrike, to explore what better visibility and workflow means for your search engine initiatives, how companies like Hootsuite optimized their workflows to reduce complexity and the essential tools and strategies you need to do your best work.
After this session, you’ll be able to:
- Identify pitfalls negatively impacting your search campaigns
- Discover solutions for establishing better visibility over assets and results
- Streamline SEM/PPC campaign workflows and optimize collaboration
Nadiia Sharipova
Head of Performance Marketing, Wrike
One Course, Two Certifications
Did you know that DMI graduates see an average Salary increase of 27% after becoming certified? Take a sneak peak of the DMIxAMA Dual Certification in Digital Marketing, join Course Creator and Alumni, Cathal Melinn, as he walks you through the MyDMI interactive platform, giving you an insight into the online learning, key resources, and the DMI community. All attendees will also receive a discount for the course if you enrol in October.
Cathal Melinn
Digital Marketing Director, Digital Basics
Re-Centering the “person” in the age of personalization: Tips to humanize and better engage your customer
As busy marketers, we typically learn everything about our customers from behind our screens. But the truth is, our personalization strategy is only as good as our deepest understanding of the customer.
This session provides actionable tips for marketers to become the internal experts on their customers, and build personalization from a place of true understanding, not just numbers on spreadsheets.
Tarah Hackman
Senior Strategic Value Advisor, Adobe
Building Engagement in an Impersonal World
Marketers are fighting harder than ever to acquire new customers and engage the ones they have. But establishing relationships and personalizing marketing is becoming increasingly complex. Customers expect brands to understand their needs and are more aware of how their data is used. Targeting and personalization are under threat as data privacy concerns take center stage. And with budgets having to keep up with ever-growing media spends, marketers need to do so much more with less.
In this session, we will explore how marketers need to pivot towards being more authentic and how utilizing every channel you own in a coordinated way can support both demand generation and building long-term relationships.
We will discuss:
• A strategy to write your B2B success story
• The opportunity of leveraging your email as a promotional channel
• Why we feel the best kept marketing secret is engagement
Carol Howley
Chief Marketing Officer, Exclaimer
DAY 3 | 10AM - 2PM | ALL TIMES CT
AMA Foundation 4 Under 40 Award Winner Panel
The AMAF 4 Under 40 Emerging Leaders Award celebrates emerging marketers who demonstrate unparalleled leadership in the industry. Join us for an informative panel with the AMA Foundation 2022 4 Under 40 Emerging Leaders as they share their perspectives on leadership, adapting to change, and the future of marketing.
AMA will lead this discussion that will provide attendees with key takeaways on how their award-winning work can be applied to any organization.
Learn more about the AMA Foundation 2022 4 Under 40 Emerging Leaders Award Winners here.
Allie Dicken
Director, Brand and Influencer Marketing, San Francisco 49ers
Danilo Tauro
Product Leader for CTV AdTech, Amazon Advertising
Dustin York
Associate Professor and Consultant, Maryville University
Julia Low
Brand Marketing Director, Tropicana Brands Group
Drinking our own champagne: Implementing Digital Experience (DX) at a DX company
Crafting an actionable DX strategy is challenging; even trickier is implementing a multi-segment optimization program in a global business. Join Sitecore to get an inside look at how a digital experience company delivers great DX for their customers. Learn: Practical insights to drive collaboration across diverse teams How Sitecore uses their strategy on their website Tips to implement great CX
Alison Sainsbury
Senior Director, Digital Experience, Sitecore
Leveraging the Power of First-Party Data in the Third-Party Apocalypse
Matt Parisi is the Director of Product Marketing at Tealium. He has over 15 years of strategic marketing experience across both traditional and digital marketing channels. His experience spans industries working both at consultancies and client-side.
Matt Parisi
Director of Product Marketing, Tealium
Nicole Seredenko
Associate of Consulting Services, NetBase QuidNicole Seredenko enables strategic decision-making for Fortune 500 stakeholders across sectors, with expertise in retail, alcohol, and luxury goods. She has previous agency experience and is currently leveraging her analytical, strategic, and applied data science skills as a Netbase Quid Associate. Nicole brings a unique blend of qualitative and quantitative insight into stakeholder decision-making, with a passion for consumer insights and cultural semiotics.
Guy Hanson
Vice President, Customer Engagement (International), Validity Inc.Guy is a passionate advocate for the intelligent use of customer data to drive responsive sales and marketing programs. With a knowledge base spanning twenty years, he is globally recognized as an email & data expert and thought leader.
Over the past decade, Guy led Return Path’s global consulting team and worked with world-famous clients across 6 continents to improve their email delivery, subscriber engagement and revenue. Now Validity’s VP for Customer Engagement (International), he continues to explore his passion for email and data and share it with his clients to maximize their program value. He’s a strong believer in giving back to his community, speaking at flagship events, providing training, and producing fresh and insightful thought leadership.
Outside of work, Guy has had long-term involvement with the DMA, currently sitting on the email council and involved with key pieces of research. He is a regular contributor to the industry press and a 3-time finalist as data storyteller of the year!
Patrick Smith
SVP, CMO, CventPatrick Smith is the SVP and CMO of Cvent. He leads a global team of hundreds of marketers that build brand awareness and drive demand for Cvent’s solutions, including its event marketing and management platform.
Myllisa Patterson
Vice President, Demand Generation, CventMyllisa Patterson is the Senior Director of Demand Generation for the Event Cloud at Cvent and is passionate about building long-lasting relationships between people and brands. With 20+ years of experience in communications and marketing, she is a technical marketer who has a unique approach to combining new media channels with traditional marketing tactics that reach customers and prospects in a meaningful way.
Quick to embrace new technology and digital tactics, she’s committed to empowering marketers and event professionals with tools and best practices to make their lives easier. Myllisa lives in Portland, Oregon with her husband, two daughters, two dogs and eleven chickens. She’s been with Cvent for 7.5 years.
Sherri Langburt
CEO & Founder, BabbleBoxxSherri Langburt is the CEO & Founder of BabbleBoxx and has been a pioneer in the influencer marketing space since 2007. A passion for storytelling and brand marketing, and a desire to create an innovative social media solution led Sherri to create BabbleBoxx – the influencer marketing agency best known for its co-sampling and signature box strategies.
Launched in December 2010, in 2018 BabbleBoxx was named to the Inc. 500 fastest-growing private companies in America. Sherri is also the Founder and interim CEO of Blog Meets Brand, one of the first SaaS-based influencer marketing platforms. She was a finalist for the Ernst & Young Entrepreneur Of The Year 2021 New Jersey Award.
Before BabbleBoxx, Sherri was a founding member of WW Online (formerly Weight Watchers) and the General Manager of the WW Canada market. Throughout her career, she has spearheaded marketing programs for Fortune 500 companies including Amazon, Walmart, Whole Foods Market, Mattel, Conagra Brands, Disney, HBO, Pepsico, Viacom and Lowes Home Goods. Sherri began her career in digital marketing as a business systems analyst where she spent ten years architecting solutions for AIG, Credit Suisse, DLJ and IBM.
Sherri is also an avid supporter of non-profit and educational organizations, including Feeding America, G.L.A.D.D, UJA, The Ronald McDonald House, U.C.L.A. and Seton Hall University where she lends expertise and is often a guest speaker at events. Sherri offers volunteer one-on-one business counseling to the Women’s Center for Entrepreneurship of the U.S. Small Business Administration.
Sherri has been featured in the New York Times, Wall Street Journal, Forbes Magazine, The Miami Herald and Women’s Wear Daily and on CBS News, Today Australia and The Mixergy podcast.
Sherri hails from Montreal, Canada where she earned a B.A. in English Communications and Film from McGill University.
Nadiia Sharipova
Head of Performance Marketing, WrikeNadiia Sharipova is the Head of Performance Marketing at Wrike. Nadiia has more than ten years of experience running and scaling paid acquisition, driving ROI, and improving marketing team processes. She began as an SEM specialist and is now responsible for the international team that delivers the constant growth of Wrike user acquisition worldwide.
Tarah Hackman
Senior Strategic Value Advisor, AdobeTarah Hackman is a Senior Strategic Value Advisor at Adobe, where she collaborates directly with customers to develop a customized roadmap for their digital strategy. She also heads up thought leadership for her team of advisors, developing value-driven offerings for customers via workshops, business cases, and continued trainings. Before that, she served as an Enterprise Segment Marketing Manager for Marketo Engage, where she drove go-to market strategy and thought leadership for the financial services industry.
Prior to Marketo, she drove digital marketing strategy in both adtech and martech companies in the greater Denver area. She is a regular guest lecturer at the Denver University business school, for both graduate and undergraduate marketing classes.
When she’s not helping customers, she enjoys her role as the Denver site leader for the Women at Adobe Network, and also sits on the global programming task force for women at Adobe, and is highly active in new diversity and inclusion initiatives at Adobe.”
Allie Dicken
Director, Brand and Influencer Marketing, San Francisco 49ersAllie Dicken is in her 6th season with the 49ers and currently serves as Director of Brand & Influencer Marketing. In her role, she is responsible for driving brand strategy and developing tactics across various marketing verticals including branding, campaign development, influencer, international, advertising, promotions, retail, and licensing. In 2021, Dicken and her team helped launch the 49ers 75th Anniversary campaign, which celebrated the organization’s illustrious history while also forging a clear path for the future.
Danilo Tauro
Product Leader for CTV AdTech, Amazon AdvertisingDanilo is an expert in Product/Program/Team Leader, Media / AdTech / MarTech / Digital Marketing Expert, he is able to drive effective collaboration across functions, levels, and diverse cultures. Passionate about technology, data, innovative solutions (leveraging different industry experiences, with a touch of academic sophistication), writing, public speaking & story-telling (within large corporations, as a consultant & guest lecturer). Action-oriented person (INTJ), with several international experiences, Danilo enjoys building mutually beneficial relationships & achieving outstanding results under tight deadlines and in highly challenging contexts.
Dustin York
Associate Professor and Consultant, Maryville UniversityDr. Dustin York is an Associate Professor at Maryville University. Prior to entering academia, Dr. York worked in branding for the 2008 Obama Presidential campaign and clients like Pepsi Co., and Nike. Dr. York’s specialties are two-sided: interpersonal leadership communication and digital transformation in marketing, which he now brings to life in the classroom. Beyond his primary passion for teaching, Dr. York is a subject matter expert for CNN, Entrepreneur.com, and Forbes, a contributor for Harvard Business Review, and serves as a national keynote speaker and consultant. Dr. York is passionate about building curiosity among future and growing marketers as they enter a field with such dramatic digital transformation.
Julia Low
Brand Marketing Director, Tropicana Brands GroupJulia Low is an accomplished brand marketing executive with over 11 years of experience across iconic brands such as Tropicana, Sprint, Tide, and KitchenAid, to name a few. She got her start on the agency side, quickly moving up the ranks at Publicis Groupe’s integrated advertising agency, Digitas, for almost a decade (even becoming the agency’s youngest Vice President at that time). There, she developed her passion and expertise in building consumer first brand purposes and strategies, including masterbrand campaigns, for global brands.
Julia then made the client-side leap to Tropicana, where she currently leads brand marketing for Tropicana’s $1+ billion chilled juice portfolio – successfully keeping the brand in the #1 spot as category share leader. Recognized for seeking unorthodox solutions, Julia has innovated new ways to modernize the 75-year old brand through new campaigns, product innovations, and culture-shifting ideas.
Andy Crestodina
Chief Marketing Officer, Orbit MediaAndy Crestodina is a co-founder and CMO of Orbit Media, an award-winning 40-person digital agency in Chicago.
Over the past 20 years, Andy’s provided guidance to 1000+ businesses. He’s written hundreds of articles on content strategy, SEO and Analytics. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
- Top 10 Online Marketing Experts, Forbes
- Top 50 Marketing Influencer, Entrepreneur Magazine
- Top 25 Content Marketers, Express Writers/Buzzsumo
- Top 10 Social Media Influencers, Social Media Explorer
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Olga Andrienko
VP Brand Marketing, SemrushOlga is the Vice President of Brand Marketing at Semrush. She is one of the key marketing leaders who has grown Semrush from 300k users in 2013 to 10 million the company has today. She speaks at major marketing conferences, and is the Head Judge at Content and Social Media Awards across USA and Europe. Her quotes on online user behavior appear in media such as Business Insider and The Washington Post.
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Carol Howley
Chief Marketing Officer, ExclaimerCarol is the CMO at Exclaimer, an email signature software platform. She is a senior leader backed by over 15 years in the digital and technology space for established businesses and start-ups. Coming from a background in product marketing, brand development and demand generation, Carol is hugely passionate about building strategy, storytelling, bringing products to life for consumers and driving growth.
From building the first intelligent customer journeys at a global hotel brand, taking the first chatbot and Alexa skill to market, to scaling the business marketing function from zero to hero for a tech unicorn, Carol has a proven track record in engaging with the business, developing key stakeholder relationships, managing budgets and leading teams to realize their potential.
Cathal Melinn
Digital Marketing Director, Digital BasicsCathal Melinn is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist with over 17 years digital marketing experience.
Cathal is a respected international conference speaker, course lecturer and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC & SEO), analytics, strategy and planning, social media, reporting and optimisition. Cathal is the lead industry expert for the Digital Marketing Institute and teaches digital professionals at all levels from beginner to advanced.
Alongside his training and course work, Cathal runs his own digital marketing agency called Digital Basics. He has extensive local & international experience working in ecommerce and lead gen performance marketing with top B2B & B2C brands across multiple industries.
Over his career, Cathal has managed over one billion Euro worth of revenue, working client-side, in digital marketing agencies and media owners with brands including HSBC, Amazon, Apple, Red Bull, Dell, Bord Bia, Coca Cola, Vodafone, Compare the Market, Yahoo! and Expedia.
Matt Parisi
Director of Product Marketing, TealiumStorm clouds are on the horizon when it comes to how to successfully and securely leverage the power of customer data. What are marketers to do when third-party cookies are no more? First-party data to the rescue!
Join Tealium’s Director of Product Marketing, Matt Parisi, in this lively discussion and learn how to: Apply 3 key mandates to your CX initiatives Shift your data strategy from third-party to first-party Leverage key martech to power more comprehensive marketing campaigns.
Alison Sainsbury
Senior Director, Digital Experience, SitecoreAlison Sainsbury is Senior Director of Digital Experience for Sitecore, leading the team who are “connecting the experience” for Sitecore’s own customers on our own channels. Previous to this role, Alison spent three years in our Business Optimisation consulting team, working with our customers to help them deliver the best possible digital experience on their Sitecore platform, covering more than 50 projects around the world in that time. Alison is also the author of numerous Sitecore guides and whitepapers, including the UX4CX and Multisite Optimisation whitepapers, and an in-demand speaker at DX events around the world.
Login & Registration FAQ’s
I’ve already registered. Where can I find the link to log in to the conference?
24 hours before the conference begins, an email will be sent out to all registrants with a login link for them to access the conference platform (also known as the Attendee Hub). A link to log in will also be made available on this event page and on the homepage of ama.org.
When I try to log in, the platform asks for a verification code. Where can I find this?
A verification code will be sent to the email address and/or the phone number used during registration. It should appear within a few minutes. You may want to check your spam or junk folders for this as well. If you have any problems finding your verification code, please reach out to our customer service team for help.
On-Demand Content FAQ’s
Will conference presentations be available on-demand?
All conference material, including presentations, will be available on-demand in the AMA Virtual Conference: Digital Marketing Attendee Hub within 24 hours, if not sooner. The Attendee Hub is the same platform you used to watch if you joined us live, and you will use the same link to log in and view on-demand sessions.
How long will I have access to the 2022 AMA Virtual Conference: Marketing in Higher Education Attendee Hub?
The Attend Hub will remain open and available for on-demand viewing for the next 6 months.
Technical Support & Recommendations
What browser works best?
We recommend using Chrome or Firefox.
How can I see the attendee list?
Click on the Community tab at the top of the page, then Attendees. Here you will find a list and can message attendees who have opted to be visible in the Attendee Hub.
How can I communicate with other attendees?
Methods of communication include session chat, direct messaging, Sponsor appointments and Sponsor virtual booths.
How do I schedule an appointment with a Sponsor?
Visit exhibitor booths during the conference to schedule appointments with sponsors. You will also have the ability to meet with someone from their organization immediately or send a message to be followed up with later in the Sponsor virtual booths.
How do I change my visibility settings?
Click on your initials and view your profile in the top right corner. Your account is automatically set to visible, if you would like to be hidden you can change that setting on this profile page.