AMA Virtual Conference: Digital Marketing


10:00 am - 11:00 am

Opening Keynote | The 1% Content Strategy: Combining the Best Practices for Lead Generation

From the first keyphrase to the final conversion, this session connects every dot. Build a bridge between the Google search results page and your website’s thank you page. Here is a complete approach to making that bridge a fast-flowing highway of continuous demand.

Andy will walk through each step in the process for driving leads with content marketing, from first action to final outcome.

Who are we talking to? Why do they care?
What are we ranking for? What are the two types of keyphrases?
How does PR and research build links, authority and ranking potential?
What do we publish? And how will it be promoted?
What topics, formats and collaborators support lead generation?

Learn to be a “dual threat marketer” by combining search and psychology, SEO with conversion optimization, cheese and mousetraps. There’s more than one way to generate demand for services. This is one of the best.

Andy Crestodina

Chief Marketing Officer, Orbit Media

11:15 am - 12:00 pm

The Future of Luxury & Successful Digital Marketing Strategies

Given that today’s “connected consumers” are continuously online, digital marketing is the starting point for brands wishing to reach new customers. But as these customers shift their attention to social media to connect with friends, share their experiences, and engage with brands, competing for their attention is becoming increasingly difficult. Analyzing the rich social conversations of these customers reveals a deeper understanding of your prospective customers to help your digital marketing efforts better achieve the three primary business objectives—acquire more customers, retain current customers and build brand value.

In this session, Nicole Seredenko, Associate of Consulting Services at NetBase Quid will share how luxury brands achieve this with examples from Chanel, Dior, and Balenciaga.

Join us to learn the importance of consumer and market analytics to:

  • Plan campaign strategies
  • Leverage audience insights
  • Inform creative and placement strategies
  • Increase reach and engagement
  • Optimize campaigns in real-time

Nicole Seredenko

Associate of Consulting Services, NetBase Quid

12:15 pm - 1:00 pm

How to Lead and Scale a Remote Marketing Team: Tactics and Best Practices

A massive shift in how organizations approach work has settled and led to a host of challenges. Now the role of how you impact the success of your team is even more important when it comes to overseeing a remote team.

You’ll be required to adapt to new ways of leading – considering different areas and various regions across a single country that encompass different work cultures and expectations. In addition, remote teams will also be able to take advantage of an array of benefits including flexibility and the opportunity to bring together top talent for the job (regardless of their location).

In this presentation, Olga Andrienko brings clarity to leading and scaling remote-based marketing teams with steps to produce outstanding results for your brand.

Olga Andrienko

VP Brand Marketing, Semrush

1:15 pm - 2:00 pm

How (and Why!) to Supercharge your Most Important Digital Marketing Channel

The world of digital marketing is constantly evolving. And while today’s marketing leaders are quick to embrace the next, new technology, “tried and true” channels like email are too often left on the back burner – despite the fact that email marketing still yields a 36:1 ROI.

While email may be a tried-and-true channel, it too is always changing. As the end of the year approaches, email volumes double, deliverability gets harder and competition in the inbox soars – marketers have their work cut out for them.
Join this session with Guy Hanson, VP of Customer engagement, to learn the steps you can take to supercharge your email program, drive more conversions and plan for success heading into Q4.

He’ll discuss:

  • The current email marketing and deliverability landscape
  • Strategies to improve your deliverability during the Q4 peak season
  • Tactics to make your emails stand out in gridlocked inboxes (and get them opened!)
  • How to “Supercharge” your click-throughs to maximize website traffic and conversions
Guy Hanson

Guy Hanson

Vice President, Customer Engagement (International), Validity Inc.

2:15 pm - 3:00 pm

The Currency of Live Event Engagement

In this session, we’ll discuss the power of engagement and how your live events channel is your best-kept secret with untapped potential for marketing success. The digitization of live events has transformed the potential business value of your event channel.

Join Cvent for a discussion around:

  • How time spent at your events translates to engagement
  • How live event engagement compares to engagement across your marketing mix
  • How you can construct an event strategy that drives deep engagement from all your events –in-person, virtual, hybrid, and webinars
  • How you can capture those insights for immediate proof of impact

Patrick Smith

SVP, CMO, Cvent

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Myllisa Patterson

Vice President, Demand Generation, Cvent


10:00 am - 11:00 am

Keynote | Leverage Influencers to Drive Omnichannel Marketing

Creating high-quality experiences, across all touchpoints, is critical for digital marketers. In this session, we’ll demonstrate ways in which marketers can utilize influencers across the entire customer journey. This omnichannel approach to influencer marketing will increase efficiencies, ensure consistency and help create a cohesive, unified journey for each customer across brand channels.

After this session, you’ll be able to

  • Understand how to fully integrate influencers into your digital marketing plans
  • Identify new application areas for influencer content
  • Engage influencers to streamline messaging across marketing functions

This session is for digital marketers interested in leveling up their influencer marketing strategy. 

Sherri Langburt

Sherri Langburt

CEO & Founder, BabbleBoxx

11:15 am - 11:30 am

Achieving Search Campaign Excellence Through Workflow Visibility Solutions

As search marketing and optimization campaigns grow ever more complex and ambitious, it can be easy to lose visibility over what needs to be done and how those campaigns are performing. This can lead to subpar results and a lack of understanding on how to improve your next campaigns.

Join Nadiia Sharipova from Wrike, to explore what better visibility and workflow means for your search engine initiatives, how companies like Hootsuite optimized their workflows to reduce complexity and the essential tools and strategies you need to do your best work.

After this session, you’ll be able to:

  • Identify pitfalls negatively impacting your search campaigns
  • Discover solutions for establishing better visibility over assets and results
  • Streamline SEM/PPC campaign workflows and optimize collaboration
Nadiia Sharipova

Nadiia Sharipova

Head of Performance Marketing, Wrike

11:45 am - 12:00 pm

One Course, Two Certifications

Did you know that DMI graduates see an average Salary increase of 27% after becoming certified? Take a sneak peak of the DMIxAMA Dual Certification in Digital Marketing, join Course Creator and Alumni, Cathal Melinn, as he walks you through the MyDMI interactive platform, giving you an insight into the online learning, key resources, and the DMI community. All attendees will also receive a discount for the course if you enrol in October.

Cathal Melinn

Digital Marketing Director, Digital Basics

12:15 pm - 1:00 pm

Re-Centering the “person” in the age of personalization: Tips to humanize and better engage your customer

As busy marketers, we typically learn everything about our customers from behind our screens. But the truth is, our personalization strategy is only as good as our deepest understanding of the customer.

This session provides actionable tips for marketers to become the internal experts on their customers, and build personalization from a place of true understanding, not just numbers on spreadsheets.

Tarah Speck

Tarah Hackman

Senior Strategic Value Advisor, Adobe

1:15 pm - 2:00 pm

Building Engagement in an Impersonal World

Marketers are fighting harder than ever to acquire new customers and engage the ones they have. But establishing relationships and personalizing marketing is becoming increasingly complex. Customers expect brands to understand their needs and are more aware of how their data is used. Targeting and personalization are under threat as data privacy concerns take center stage. And with budgets having to keep up with ever-growing media spends, marketers need to do so much more with less.

In this session, we will explore how marketers need to pivot towards being more authentic and how utilizing every channel you own in a coordinated way can support both demand generation and building long-term relationships.

We will discuss:
• A strategy to write your B2B success story
• The opportunity of leveraging your email as a promotional channel
• Why we feel the best kept marketing secret is engagement

Carol Howley

Chief Marketing Officer, Exclaimer


10:00 am - 11:00 am

AMA Foundation 4 Under 40 Award Winner Panel

The AMAF 4 Under 40 Emerging Leaders Award celebrates emerging marketers who demonstrate unparalleled leadership in the industry. Join us for an informative panel with the AMA Foundation 2022 4 Under 40 Emerging Leaders as they share their perspectives on leadership, adapting to change, and the future of marketing.

AMA will lead this discussion that will provide attendees with key takeaways on how their award-winning work can be applied to any organization.

Learn more about the AMA Foundation 2022 4 Under 40 Emerging Leaders Award Winners here.

Allie Dicken

Allie Dicken

Director, Brand and Influencer Marketing, San Francisco 49ers

Danilo Tauro

Danilo Tauro

Product Leader for CTV AdTech, Amazon Advertising

Dustin York

Dustin York

Associate Professor and Consultant, Maryville University

Julia Low

Julia Low

Brand Marketing Director, Tropicana Brands Group

11:15 am - 12:00 pm

Drinking our own champagne: Implementing Digital Experience (DX) at a DX company

Crafting an actionable DX strategy is challenging; even trickier is implementing a multi-segment optimization program in a global business. Join Sitecore to get an inside look at how a digital experience company delivers great DX for their customers. Learn: Practical insights to drive collaboration across diverse teams How Sitecore uses their strategy on their website Tips to implement great CX

Alison Sainsbury

Senior Director, Digital Experience, Sitecore

12:15 pm - 1:00 pm

Leveraging the Power of First-Party Data in the Third-Party Apocalypse

Matt Parisi is the Director of Product Marketing at Tealium. He has over 15 years of strategic marketing experience across both traditional and digital marketing channels. His experience spans industries working both at consultancies and client-side.

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Matt Parisi

Director of Product Marketing, Tealium

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netbase quid


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Login & Registration FAQ’s

I’ve already registered. Where can I find the link to log in to the conference?

24 hours before the conference begins, an email will be sent out to all registrants with a login link for them to access the conference platform (also known as the Attendee Hub). A link to log in will also be made available on this event page and on the homepage of

When I try to log in, the platform asks for a verification code. Where can I find this?

A verification code will be sent to the email address and/or the phone number used during registration. It should appear within a few minutes. You may want to check your spam or junk folders for this as well. If you have any problems finding your verification code, please reach out to our customer service team for help.

On-Demand Content FAQ’s

Will conference presentations be available on-demand?

All conference material, including presentations, will be available on-demand in the AMA Virtual Conference: Digital Marketing Attendee Hub within 24 hours, if not sooner. The Attendee Hub is the same platform you used to watch if you joined us live, and you will use the same link to log in and view on-demand sessions.

How long will I have access to the 2022 AMA Virtual Conference: Marketing in Higher Education Attendee Hub?

The Attend Hub will remain open and available for on-demand viewing for the next 6 months.

Technical Support & Recommendations

What browser works best?

We recommend using Chrome or Firefox.

How can I see the attendee list?

Click on the Community tab at the top of the page, then Attendees. Here you will find a list and can message attendees who have opted to be visible in the Attendee Hub.

How can I communicate with other attendees?

Methods of communication include session chat, direct messaging, Sponsor appointments and Sponsor virtual booths.

How do I schedule an appointment with a Sponsor?

Visit exhibitor booths during the conference to schedule appointments with sponsors. You will also have the ability to meet with someone from their organization immediately or send a message to be followed up with later in the Sponsor virtual booths.

How do I change my visibility settings?

Click on your initials and view your profile in the top right corner.  Your account is automatically set to visible, if you would like to be hidden you can change that setting on this profile page.