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2021 Symposium for the Marketing of Higher Education (In-Person)

Denver, CO

An In-Person Gathering for an Industry Evolved

Part of the 2021 Symposium for the Marketing of Higher Education Hybrid Experience

In this year of renewal and emergence, colleges and universities are learning to navigate an industry that has evolved to fit a world in flux. Although marketers in higher education are no strangers to rapid change, the past several years have presented a series of challenges that seem unprecedented in both their rapidity and size.

The AMA Symposium for the Marketing of Higher Education is your chance to connect with other marketers to forge the path forward. The hybrid format of this year’s conference is designed to meet marketers where they are. With both in-person and online components of the conference, there are multiple ways to engage with the latest higher education content.


Designed for Directors+

The in-person Symposium experience is designed for professionals who are leading teams and developing marketing strategies on their campus who typically have the title of Director or above. (We also realize job titles can be tricky, so if this describes you, feel free to register.) Content will be focused on more advanced peer-to-peer learning with an emphasis on conversation and collaboration to take advantage of being in-person.

Vaccines Required. Limited Attendance.

We know this is a community that values in-person collaboration. And we’re committed to making it a safe environment for attendees. To join us in Denver, you will be asked to confirm you have been vaccinated against COVID-19. We’ll be following CDC guidelines for hosting a safe conference and are limiting attendance at this event to ensure it doesn’t feel overcrowded. Masks will also be required in the event space.

Masks Required

Masks will be required in all conference meeting spaces. Attendees may remove masks while actively eating or drinking, and speakers may opt to not wear a mask while presenting.


Online Symposium Experience

If you are more comfortable staying at home or are not a Director or above on campus, we have an amazing online-only Symposium option for you that includes 4 virtual workshops, 20+ sessions and more. It’s happening November 3-5, 2021. This online experience is also included with your in-person Denver registration.


Keynote Speakers

Aaron Draplin

Draplin Design Co. and Co-Creator of Field Notes

In-Person

Sara Wachter-Boettcher

Author, Speaker, Coach and Founder of Active Voice

In-Person

Nathan D. Grawe

Author and Distinguished Teaching Professor at Carleton College

Online

B. Da’Vida Plummer

Co-Executive Director of Fellowships at Auschwitz for the Study of Professional Ethics

Online


What’s Included

  • 2 In-Person Keynotes
  • 2 Interactive Workshops
  • 15 Live Breakout Sessions
  • Roundtable Discussions
  • Networking Opportunities and Receptions
  • Full Exhibit Hall Access
  • HIgher Ed Marketer of the Year Ceremony
  • Access to the Online Symposium Event (November 3-5) including 2 Additional Keynotes
  • On-Demand Access to All Content

Pricing

AMA Member

Early-Bird (Extended to Oct. 15)

$1199

Standard

$1399

Non-Member

Early-Bird (Extended to Oct. 15)

$1399

Standard

$1599

Want to attend with a group of 3 or more?

Fill out this form at least three business days in advance to get 15% off registration.


Need to Convince Your Boss?

We know budgets are tight and you’re watching every dollar spent. That’s why we’ve created this template to help you show your supervisor the value you’ll get from attending.


Senior Leader Experience (Invite Only)

The Senior Leader Experience is an intentionally programmed time where top institution-level campus marketers can share challenges, exchange ideas and make connections to build a lasting support system. If you are the most senior marketer on your campus, you can click here to request an invite.


Higher Ed Marketer of the Year Awards

Every year, we recognize individuals and teams who show extraordinary leadership and achievement in the field of higher education marketing and are brought to you by the AMA Foundation and its founding sponsor Lipman Hearne.


AMA Event Policies

Sunday (All Times in MT)

Interactive Workshop: The Post-Pandemic Ecosystem for Enrollment and Marketing

For most institutions, the pandemic created opportunities and revealed sustainability weaknesses.  As a result, abundant and necessary shifts were made to enrollment and marketing strategies to drive enrollment and reputation performance in the new normal.  While the pandemic was the ultimate test of relationships between marketing and enrollment, the leaders of these two important campus operations often struggle to find common ground.  This session will dive deep into effective post-pandemic communication flow design, channel strategy and customer segmentation, while revealing the latest best practice strategies, measurements and data-driven research techniques that will improve your ROI.

Scott Ochander

Chief Client Solutions Officer, Carnegie Dartlet

Ben Arendt

Vice President, Enrollment Strategy, Carnegie Dartlet

Interactive Workshop: Inclusive Marketing and Its Impact in Higher Ed

Join Shelley Willingham, founder of the National Organization for Diversity in Sales and Marketing (NODSM) and Vice President of Business Strategy, The Diversity Movement, for this compelling and interactive session. Shelley will highlight the importance of inclusive language and inclusive marketing and how ignoring this puts you at a competitive disadvantage. This session will also cover the mistakes that many in Higher Education marketing make from not having an inclusive team at the table making decisions to reactionary, “woke-washed” marketing tactics that fall flat. Join this session to discover what it takes to be an inclusive marketer, the importance of tailoring messages to specific audiences and how these actions strengthen efforts to attract prospective students.

Key Takeaways:

  • Why inclusive marketing matters
  • Why inclusive language is important
  • How to become an inclusive marketer
  • The must-haves for an inclusive marketing strategy
  • Common missteps marketers make
  • Challenges to “getting it right”

Workshops provide an interactive deep-dive on specific higher ed marketing topics with top industry experts. You can anticipate hands-on instruction, in-depth discussion and actionable takeaways to immediately apply to your work back on campus.

 

Shelley Willingham

Vice President of Business Strategy, The Diversity Movement

Welcome Reception

Re-connect with your colleagues after eighteen long months! We look forward to welcoming you to Denver to rekindle valuable relationships and connections among the higher education marketing community. This opening reception if your first chance to reconnect, build new relationships, and kick off the conference on a high note!

Monday

Breakfast

Seating is available throughout the general session and event hall. Enjoy some time to network with colleagues and visit the exhibit hall!

Higher Ed Marketer of The Year Award Ceremony and Presentation

The AMA Foundation recognizes marketing visionaries who have elevated the field and supports the next generation of marketers who will transform the profession. The AMA Higher Education Marketer of the Year Award, sponsored by Lipman Hearne, honors extraordinary leadership and achievements in the field of higher education marketing.

Join us to hear from the 2021 Higher Education Marketer of the Year on his/her perspective on leadership and what lies ahead as the landscape of higher education marketing continues to evolve in a COVID-19 climate. We’ll also be announcing the winning 2021 Higher Education Marketing Team of the Year.

 

Keynote: From Burnout to Bounce Back: What Teams Actually Need to Thrive Right Now

Please note that this keynote will take place immediately following the Higher Education Marketer of the Year Award presentation, in the same room. You do not need to choose between the two- attend the HEMY presentation and stay to hear from our speaker! 

It’s been a tough time to focus on recruitment campaigns and homepage redesigns. Between 18 months of pandemic anxiety, racial justice reckonings, and increased uncertainty all over, there’s been a lot to distract us from our routines and goals. So as talk of a “post-pandemic” workplace gets louder, it’s tempting to simply try to put this time behind us. After all, we’re all tired of talking about COVID, right?

We can’t bounce back until we heal. If we don’t, our teams will pay a massive price: some people will burn out and turn cynical or quit. Others will let their unprocessed anxiety leak out as aggression and accusation. And still others will shut down, too scared to share their ideas or give necessary feedback. All of it will erode trust—and without trust, we can’t innovate or keep momentum.

In this talk, we’ll explore common challenges teams are facing right now—challenges like burnout, emotional exhaustion, and trauma. Then we’ll explore what it looks like to show up to those challenges with the vulnerability, courage, and compassion our teams need.

Sara Wachter-Boettcher

Active Voice LLC

Brand Strategy

Protecting Your Brand (and Your Hard Work)

Building your brand and keeping it fresh and relevant is hard work. It takes focus, discipline, and a keen understanding of the marketplace. But it also takes a strong reputation earned over time and rooted in the actions and behaviors of every person associated with your school: your researchers, your student-athletes, your alumni and even your founders. Is that something you’re ready to leave to chance?

As marketing leaders of your institution, you play a key role in ensuring that your reputation is protected. In this interactive session, the team from BMCG will introduce its Reputational Risk Maturity Model – a way to assess how capable and prepared your institution is to effectively and proactively manage reputational risk. With key concepts introduced, attendees will be asked to score their institution against a host of critical variables – from initial (1) to optimized (5).

In the words of Warren Buffet, the Sage of Omaha, “It takes 20 years to build a reputation, and five minutes to ruin it. If you think about that, you’ll do things differently.” Sponsored by Bluemoon

Simon Barker

Managing Partner, Bluemoon

Erin Bossen

Senior Consultant, Bluemoon

Jason Cody

Senior Consultant, Bluemoon

Brand and Content Strategy

Breaking Down Barriers Between Brand and Enrollment Marketing to Maximize ROI

While the desired outcomes for enrollment marketing are clear, the objectives for brand marketing can be less tangible. Learn how the leaders of brand marketing and enrollment marketing at the University of Arizona coordinated their efforts so that brand spend strategically “softened the ground” for enrollment outcomes. Reporting to different leaders in different departments, intense collaboration was key to deploying resources and measuring ROI for both brand and enrollment marketing spend – and together produced results more impactful than either team could on its own.

Christie Harper

Vice President, Campus Brand Engagement, University of Arizona

John Denker

Vice President, Marketing, University of Arizona

Effective Leadership

Leader's Guide to Change Strategy and Consensus Building

Marketing leaders are often burdened with the task of institution-wide change – something that comes with immense challenge and strategic reward.  In this dynamic and demanding post-pandemic world, leaders need strategic frameworks to guide their thinking around managing conceptual change and consensus from within and across the institution. In this presentation, two established change leaders will share best practices, examples and models for success as you prepare for your own strategic change efforts.

Scott Ochander

Chief Client Solutions Officer, Carnegie Dartlet

Renea Morris

Vice Chancellor for Marketing & Communications, University of Denver

Buffet Lunch and Networking

Seating is available throughout the general session and event hall. Enjoy some time to network with colleagues and visit the exhibit hall!

Marketing Strategy

Best Practices for Website Optimization to Grow Enrollments

A lot of time and money are invested in your website and various marketing tactics to drive traffic to your site; However, if enrollments don’t follow, then you’re left wondering if you’re targeting the wrong audiences or if you need to invest more money. The answer is usually “no”. The real issue is often the foundation of the website itself.

Today’s students have high expectations around the ease of use, rapid access to information, and self-service options on websites. To compete in today’s marketplace and maximize your website’s performance, the foundation must be a priority. In this presentation, learn how one university grew their enrollments (after years of low site conversion and traffic) through optimization and data enablement. In addition, we’ll discuss the four key components that comprise a strong website foundation and share best practices for enhancing each area to improve your performance and ROI. Sponsored by Collegis Education

John Endrud

Executive VP & Chief Development Officer

Effective Leadership

DEI Hits and Misses: 30+ Real Marketing Examples

Examine your marketing and recruitment materials through a Diversity, Equity, and Inclusion (DEI) lens leveraging our DEI Viewfinder tool. Developed through an audit of our own marketing & communications materials at the University of St. Thomas (MN), these nine (9) questions will help attendees create more inclusive content across the recruitment funnel – from images and body copy, to presentations and emails. Through more than 30 real examples, you will learn to identify common pitfalls that can send unintended messages and undermine inclusivity.

Katie Jensen

Associate Vice President of Insights and Analytics, University of St. Thomas (MN)

Kymm Martinez

VP of Marketing, Insights & Communications (MIC) and Chief Marketing and Communications Officer, University of St. Thomas (MN)

How It's Made

Let's Get Digital

By now, we know our institutions should have a strong digital presence. But knowing and actually having are two different things. It’s like saying you need to work out versus actually working out. It can be hard. Where do you start? What can you do to make an impact? How do you keep the momentum once you’ve started? In this session, Utah State University’s Digital Strategy team will go through a digital fitness warm up, work out, and cool down that can help you “Get Digital” at your institution.

Lindsi Glass

Associate VP of Digital Strategy and Analytics, Utah State University

Ben Renard-Wiart

Director of Web Strategy, Utah State University

Matt Gerrish

Assistant Director of Social Media, Utah State University

Break: Exhibit Hall with Sponsor Appointments

Innovation Showcase

INNOVATION SHOWCASE TECHNOLOGY THAT ELEVATES YOUR STUDENT EXPERIENCE

Learn from three industry experts on the tips, tricks, and tools to elevate your student experience through various marketing technologies. Each company will have 12 minutes to present, with a interactive Q+A to follow. Detailed descriptions for each presentation below.

State of Higher Education Website & Marketing Technology: This research study conducted by SimpsonScarborough in partnership with Pantheon & Siteimprove surveyed nearly 200 CMOs, CIOs, CTOs, Directors of Digital, and other professionals in charge of their institution’s Website & Marketing Technology from 4-year, nonprofit colleges and universities in the U.S. The findings will shed light on how institutions are leveraging their technology stacks and formulating data strategies to underpin these initiatives. Presented by Pantheon

Leveraging MarTech to Provide Contextualized Digital Journeys: Living in the experience economy, end-users no longer want to spend time searching for relevant information but expect this information to be delivered to them through personalized messaging. Learn how educational organizations are leveraging various marketing technologies to provide consistent branding and messaging for students, prospective students, alumni, and donors.  Presented by Acquia

Event Marketing for Higher Education:Total Event Management: It’s no secret that the Higher Education landscape has changed since 2020.  Join us as we hear from Sarah Carpenter as she discusses the ways Cvent has enabled technology to address total events programs across institutions for in person and virtual evens, with a shared digital experience. Presented by Cvent

Bob Rafferty

VP of Creative & Digital, SimpsonScarborough

Cameron Chelo

Solutions Engineer, Acquia

Sarah Carpenter

Manager of Account Executives, Cvent

Effective Leadership

Strategic Priorities or Support Accountabilities? Why Not Both?

How do you deliver the strategic work to grow your university brand when you are also accountable for providing marketing and communications support to every academic and administrative unit on campus, have a limited staff and don’t charge back? You partner with each dean and VP to help them prioritize their needs, shift the relationship from order taker to trusted advisor and set their staffs up to succeed with everything else via low-cost internal support, below market-rate vendor support and self-service.

J.C. Huggins

AVP for Brand and Digital Strategy, University of South Carolina

How It's Made

Minneapolis Campus Lessons Following George Floyd's Murder

Augsburg University, one of the most diverse private colleges in the Midwest, is three miles from where George Floyd was murdered by a Minneapolis police officer. The aftermath impacted our entire community, including students, faculty and staff. This is a look at the crisis communications lessons learned during that time and how we applied them in the run-up to the announcement of the verdict in the trial of Derek Chauvin, who was found guilty of the murder months later. Close collaboration with student leaders informed our planning and our ability to execute those plans quickly as developments unfolded.

Briana Alamilla

Communication and Social Media Specialist, Augsburg University

Michael Grewer

Augsburg University

Roundtables

Join us for robust, peer-to-peer conversations on the most pressing topics for higher education marketers today. Enjoy all the benefits only possible with real-time, face-to-face connections and collaboration. Feel free to move between sessions as conversation ebbs and flows.

Topics Include:

  • Changing/Hybrid Work Environment – How is your institution adapting in a post COVID work environment where the demand for hybrid work and a changing work environment is high?
  • Hiring/Restaffing
  • Marketing Online Programs – We’ll share and converse regarding best practices for marketing online-only programs. Are you doing something different to promote your online programs? How do you fit your online learning brand into your overarching brand?
  • Brand Strategy – We’ll discuss how to implement a new brand or an evolution of your current brand. We’ll also cover the challenges and opportunities of maintaining and communicating your brand.
  • Graduate Programs
  • Diversity Equity and Inclusion – Join us for a strategic conversation and discussion on the value of diversity, inclusion and equity in higher education marketing.
  • Women in Leadership – Join us as we share conversations about advancing your career as female professional.

Women in Leadership session sponsored by

DEI session sponsored by

Christie Harper

Vice President, Campus Brand Engagement, University of Arizona

Reception

Tuesday

Breakfast

Roundtables

Join us for robust, peer-to-peer conversations on the most pressing topics for higher education marketers today. Enjoy all the benefits only possible with real-time, face-to-face connections and collaboration. Feel free to move between topics as conversations ebbs and flows.

Topics Include:

  • Changing/Hybrid Work Environment – How is your institution adapting in a post COVID work environment where the demand for hybrid work and a changing work environment is high?
  • Hiring/Restaffing
  • Marketing Online Programs – We’ll share and converse regarding best practices for marketing online-only programs. Are you doing something different to promote your online programs? How do you fit your online learning brand into your overarching brand?
  • Brand Strategy – We’ll discuss how to implement a new brand or an evolution of your current brand. We’ll also cover the challenges and opportunities of maintaining and communicating your brand.
  • Graduate Programs
  • Diversity Equity and Inclusion – Join us for a strategic conversation and discussion on the value of diversity, inclusion and equity in higher education marketing.
  • Women in Leadership – Join us as we share conversations about advancing your career as female professional.

Women in Leadership session sponsored by

DEI session sponsored by 

Innovation Showcase

3 Industry Experts speaking on the following topics: Branding in Student Recruitment, Applying student Mindsets to a Digital World, and The Enrollment-Optimized College Website.

Branding in Student Recruitment

A college’s brand is defined by its culture and values. This brand experience is what draws students to a school and keeps them as loyal alumni after they graduate. But the climate around student recruitment has changed as a larger and more diverse group of students look for the college that’s right for them. Is your school delivering a strong, consistent message with its brand marketing? Attendees will learn how today’s students differ from the past and how to evaluate their college’s brand, deliver a consistent recruitment experience and assure various departments remain on-brand. Presented by Lucidpress

Applying Student Mindsets to a Digital World

Over the course of the pandemic, institutions across the country made a substantial pivot to heavily invest in digital media as a way to engage Gen Z in a newly virtual world. How is your institution ensuring that you are reaching the current generation of students digitally with the messaging they want and need? Join Encoura as they share how one institution used the latest prospective student research to shape more engaging digital communications and effectively personalize the student recruitment cycle. Presented by Encoura

The Enrollment-Optimized College Website

College websites are often expected to serve many masters–prospective students, current students, faculty, etc.–a fact that virtually guarantees a suboptimal user experience and diminished ROI. The surest route to addressing this problem is rigorous goal setting–a process that often (and appropriately)identifies improved student-recruitment outcomes as the measure of the .edu’s success. Counterintuitively, this narrow focus helps ensure productive working relationships with the full range of key college-website stakeholders, including faculty. This presentation shows these principles in action, via a case study of a website redesign undertaken by Nova Southeastern University in partnership with EAB. We will also examine, by way of case studies, particular enrollment management and recruitment marketing approaches that help or hinder efforts at growing share. Sponsored by EAB

Christina Sanders

Sr. Inbound Marketing Manager, Lucidpress

Meaghan Cahill-Dunn

Digital Team Member, Encoura

Jason Stevens

Senior Digital Strategist, Northeastern US, Encoura

Kamilah Lewis

Principal and Consultant, EAB, Agency Services Division

Effective Leadership

Organizational Design in Higher Ed Marketing: Pitfalls, Innovations and Opportunities

What does the university marketing department of the future look like? How do we find the successful organizational balance between collaboration, brand integration and brand integrity? Why is centralization not always a panacea? How did marketing departments adapt to the challenges of 2020 and 2021?

This session will address these questions and share relevant takeaways for marketing leaders as they evolve and influence their organizations. You’ll hear themes from 65+ one-on-one interviews with marketing leaders, and you’ll learn from American University’s strategies toward organizational and brand collaboration in developing and launching its new brand campaign, Challenge Accepted, during the pandemic.

Rob Zinkan

Vice President for Marketing Leadership, RHB

Julie Zito

American University

The New Normal and Beyond

It Takes a Village: How to Leverage Your University's Collective Mar/Com Talent

If the pandemic taught us anything, it’s that organizational pivots take an entire village of  professionals to pull off. At UTSA, we knew the key to success (and our survival) would be overcoming our traditional siloed approach and finding a way for all our institutional talent to row through the storm together. This session will tell the story of how we formed three cross-divisional teams to tackle the pandemic-fueled workload, forever transforming our approach to marketing at UTSA. This session will appeal to higher ed marketing professionals whose institutions struggle with brand alignment, messaging adoption or a siloed organizational structure.

Brett Calvert

Executive Director of University Marketing, University of Texas at San Antonio

Anne Peters

Associate Vice President for University Marketing and Special Projects, University of Texas at San Antonio

Break: Exhibit Hall with Sponsor Appointments

What's Next For Higher Education Marketing?

Join past Symposium committee members to talk about the future outlook of marketing in higher education. With the landscape of our industry changing daily, how can marketers adapt, learn and grow to keep our institutions thriving and keep students front and center? Join us to hear from these insightful marketing leaders where they think the industry is moving and how we can adapt. This will be a dynamic and interactive conversation with current and past committee members. You won’t want to miss it!

Buffet Lunch and Networking

Seating is available throughout the general session room and event hall. Enjoy some time to network with colleagues and visit the exhibit hall!

Brand and Content Strategy

To Brand or Not to Brand? Is a School's Academic Offer and Experience "Brandable"? Or Are We Going Too Far?

Small, private liberal arts institutions have all the same challenges as their larger higher ed peers but also struggle mightily with differentiation.   A fairly recent trend has emerged where many of these schools have significantly reworked their academic offers and student experiences to be more experiential, more collaborative, more career-focused and mostly more relevant to today’s economic and cultural environment. Many of them have branded these offers. Are these really brands? Or sub-brands? Or something else altogether? Should these schools have embarked on new branding for these enhanced offers or simply let them drive an evolution of the school brand?

Jennifer Chrisler

Hampshire College

Beth Steele

Hartwick College

Kristen Lainsbury

Earlham College

Becca Altimier

Client Engagement Director, Ologie

Effective Leadership

Checkpoints For Managing Your Brand Through Major Change

Need a roadmap on how to manage change? We’ve got you covered. The last two years afforded Converse University the opportunity to develop some process muscles we didn’t know we had. Our particular version of change was twofold: moving from single-gender to co-ed and from college to university – all at the same time.   We’ll share the process we followed to ensure our community – and our brand at large – were ready and positioned for success. This workshop-style session will share the checkpoints we used for managing change and help you craft a plan for your institution.

Holly Duncan

Chief Communications Officer, Converse University

Jenny Brower

Mindpower, Inc.

Closing Keynote: Behind the Scenes with the DDC: And other fibs, lies and perjuries.

Get the inside scoop with Aaron Draplin and learn what goes on behind the scenes at the Draplin Design Co. From sketch to screen to file hand-off, he’ll give an in-depth walk through recent projects big, small and downright ugly. Sometimes, bigger isn’t better, and Aaron will show how the tiniest of projects can have a big impact. Loose and lighthearted, he’ll set the record straight on 9-page marketing briefs, communication tedium and offer up pointers on how to keep your chained-to-their-desk graphic designers curious and excited. His methods, momentum and mania in a fun, loose setting. Questions answered. Riddles solved. Enigmas discussed.

Aaron Draplin

Founder, Draplin Design Co

Sara Wachter-Boettcher

Active Voice LLC

Sara Wachter-Boettcher is an author, speaker, coach and strategist dedicated to changing design and tech for good. She’s the founder of Active Voice, a coaching and training company helping organizations build radical, courageous leadership practices.

Her most recent book, Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech, was named one of the best tech books of the year by Wired. She also wrote Design for Real Life (with Eric Meyer) and Content Everywhere, and has been published in The Washington Post, The Guardian, and McSweeney’s. Find her at home in Philly, on Twitter @sara_ann_marie or at sarawb.com.

Aaron Draplin

Founder, Draplin Design Co

Aaron Draplin of the Draplin Design Co. lives and works in Portland, Oregon. He makes graphic design stuff for rock bands, comedians, restaurants, sporting goods and leftie politicians. He’s traveled the world telling his story, with over 450 speaking fiascos under his belt. He co-created Field Notes with his older brother Jim Coudal, and their memo books are sold in over 2,500 stores worldwide. His seven Skillshare classes are raging along, teaching students all over the world. He recently released his first two typefaces on ddcfonts.com. His first book titled “Pretty Much Everything” came out on May 17, 2016 on Abrams Books and is in its eighth printing. The roster of DDC Merch is up to 285 products, which you’ll find at DDC merch tables or in his online shop. Aaron prides himself on a high level of craftsmanship and quality that keeps him up late into the wet Portland night.

Christie Harper

Vice President, Campus Brand Engagement, University of Arizona

Christie Harper is Vice President, Campus Brand Engagement at the University of Arizona. She leads the development and deployment of student-focused communications that keep current and prospective students informed about, inspired by and engaged with the University of Arizona throughout their educational journey. In her prior position as Associate Vice President for Enrollment Marketing and Communication, she was responsible for all undergraduate and online enrollment marketing initiatives university-wide.

Previously, she served as Assistant Vice President for University Marketing at California Lutheran University. There, she led all marketing initiatives for enrollment, advancement, athletics and brand development.

Prior to joining Cal Lutheran, she was founder and president of brand consulting firm Brand Endeavor and served in a senior leadership role at Siegel+Gale, a leading global brand consulting firm. Christie earned a B.A. from UCLA, and an M.A. from USC.

John Denker

Vice President, Marketing, University of Arizona

John Denker is Vice President, Marketing, at the University of Arizona. He is responsible for developing and distinguishing the University of Arizona brand to motivate students, faculty, staff and supporters to help advance the Arizona enterprise.

John has an extensive background in marketing and branding across multiple industries. He began his career as a marketing analyst in the newspaper industry and has consistently helped organizations achieve their goals through data-driven decisions and well-done branding. John transitioned from media to higher education in 2015 when he joined the University of Arizona.

He serves as the Chair of the Board of Directors for Visit Tucson – the Tucson Arizona Metropolitan Convention & Visitors Bureau.

He earned a Doctor of Business Administration from St. Ambrose University and a Master’s degree in Economics from Eastern Illinois University.

Scott Ochander

Chief Client Solutions Officer, Carnegie Dartlet

Scott Ochander pioneered a consensus-building reputation management model in sectors where stakeholders matter, like universities and health care. Now he’s bringing transformation to companies and industries of all shapes and sizes. As a recently active Vice President for Enrollment and Marketing at a university, Scott is regarded as an expert in reputation strategy implementation in the higher education space. Few people have worked so extensively in brand development, with a career tally of more than 30 brand development projects and counting. Scott has led reputation strategy programs at some of the largest enterprises in the nation, demonstrating tangible results that move the needle.

Renea Morris

Vice Chancellor for Marketing & Communications, University of Denver

Renea Morris, M.Ed., APR, is the Vice Chancellor for Marketing & Communications at the University of Denver. She’s responsible for leading a team in developing strategies for implementing a cohesive brand narrative to boost enrollment and enhance the visibility of the University. With more than 25 years of strategic marketing and communications experience, she’s worked in nonprofit and corporate sectors as well as public higher education. She most recently served as chief marketing officer at Ohio University and previously co-founded a nonprofit formed in response to the Rodney King riots.

Katie Jensen

Associate Vice President of Insights and Analytics, University of St. Thomas (MN)

Katie Jensen  is Associate Vice President of Insights and Analytics at the University of St. Thomas in St. Paul, MN.  Her work at St. Thomas has ranged from examining enrollment journeys for prospective students, to refining marketing messages through consumer feedback, to guiding the institution’s Diversity, Equity and Inclusion Climate survey. Prior to St. Thomas, Katie spent 13 years studying the consumer motivations behind food purchase decisions and applying those insights to a variety of audiences and brands, including Quaker, Yoplait, Pillsbury and Cascadian Farm. Katie holds a BS in Marketing with an emphasis in Marketing Research from the University of Wisconsin-Madison.

Kymm Martinez

VP of Marketing, Insights & Communications (MIC) and Chief Marketing and Communications Officer, University of St. Thomas (MN)

Kymm Martinez  is the first-ever VP of Marketing, Insights & Communications (MIC) and Chief Marketing and Communications Officer for the University of St. Thomas, a top 20 national Catholic university and the largest private university in Minnesota. In the past four years, St. Thomas has revolutionized the university’s approach to marketing and communications. The MIC Department has transformed from a decentralized, non-digital marketing function into a powerful, centralized department with upgraded performance, capacity and sensitivity to diversity, equity and inclusion. Prior to St. Thomas, Kymm had a 20-year marketing career at General Mills. She has a B.A. from Mt. Holyoke College and an M.B.A. from the Kellogg School at Northwestern University. A frequent guest speaker and author, Kymm has been featured in Adweek, podcasts, authored articles on inclusive recruiting and been interviewed on DEI topics.

Lindsi Glass

Associate VP of Digital Strategy and Analytics, Utah State University

Lindsi Glass,  CDMP, is the Associate VP of Digital Strategy and Analytics at Utah State University. In her current role, Glass oversees the implementation of various digital initiatives, provides recommendations and direction for data-driven decisions using Google Analytics, and has oversight of web and social media. Prior to USU, Glass was AVP of Marketing and Branding at Coastal Carolina University.

Before her time in higher education, Glass worked in professional sports for Churchill Downs Racetrack and the Florida Panthers. At Churchill Downs, Glass was responsible for the annual Kentucky Derby event mark and the popular mint julep glass.

Glass is a certified digital marketing professional through the Digital Marketing Institute and AMA. She earned a bachelor’s degree from the University of Central Oklahoma and a master’s degree from Ball State University.

Ben Renard-Wiart

Director of Web Strategy, Utah State University

Ben Renard-Wiart is the Director of Web Strategy at Utah State University. During his 17 years at USU, he’s been instrumental in the success of usu.edu.  Including overseeing the strategy for high-priority and highly-visible pages, website branding, and four major website redesigns since 2005, he was also responsible for the development and implementation of multiple web applications such as USU’s degree finder, campus calendar and the newly launched Utah State Today.  Prior to Utah State, Ben held positions as an online course designer and web development instructor while also working as a freelance web designer. Although a native of La Rochelle, France, Ben calls Logan, Utah, home and spends his weekends mountain biking in the various canyons of Cache Valley.

Matt Gerrish

Assistant Director of Social Media, Utah State University

Matt Gerrish is Utah State University’s Assistant Director of Social Media, leading one of the highest-ranked collegiate social media presences in the nation. He has worked as a full-time social media professional in higher education for more than eight years, also serving as a new media consultant for the Utah High School Activities Association and Utah School Boards Association, managing their social media communications. Matt earned his master’s degree in Professional Communication, and previously worked as a journalist at the Standard-Examiner for four years. During the evenings, Matt is also an adjunct professor in Weber State University’s Department of Communication. In his spare time — whenever he can find it — he spends time with his wife and two sons, regularly exploring U.S. National Parks, playing with LEGOs and cheering on his beloved Seattle Seahawks.

J.C. Huggins

AVP for Brand and Digital Strategy, University of South Carolina

J.C. Huggins is the AVP for brand and digital strategy at the University of South Carolina. He manages teams focused on brand strategy, content strategy, digital strategy, social media strategy and marketing research. J.C. leads the effort to influence perceptions of the University of South Carolina brand by telling the South Carolina story through owned, earned and paid media and through immersive experiences — promoting South Carolina’s national brand as the state’s flagship university.

Briana Alamilla

Communication and Social Media Specialist, Augsburg University

Michael Grewer

Augsburg University

Michael Grewer, assistant dean of students and director of campus life at Augsburg University, as well as an adjunct instructor in both social work and leadership studies. He received his PhD in higher education from the University of Minnesota, and has worked in student affairs for 14 years in various functional areas including orientation, student leadership development, student advising, LGBTQIA+ student support, veteran student support, conduct, Title IX and policy development.

Rob Zinkan

Vice President for Marketing Leadership, RHB

Rob Zinkan is Vice President for Marketing Leadership at RHB, a higher education consultancy. Rob joined RHB in 2019 after more than 20 years in higher education senior administration with a focus on reputation enhancement, resource development and intra-organizational alignment. He spent 17 years at Indiana University, most recently in a system-wide role as Associate Vice President for Marketing where he brought brand and organizational coherence to the activities of 350-plus distributed marketing and communications professionals across a nine-campus, 100,000-student institution. He also served in campus-level roles as Vice Chancellor for External Affairs and Assistant Dean for Advancement. A regular contributor to Inside Higher Ed’s “Call to Action” blog, Rob holds a doctorate from Creighton University, a master’s from Xavier University and a bachelor’s from Wabash College.

Julie Zito

American University

Brett Calvert

Executive Director of University Marketing, University of Texas at San Antonio

Brett Calvert is the Senior Executive Director of University Marketing at the University of Texas at San Antonio, a role he has held since 2013. Prior to his current work in higher ed marketing, Brett served Vice President of Marketing at Visionworks of America, Vice President of account services at a boutique advertising agency and as the National Sales Manager for ABC affiliate KSAT-12 TV.

Anne Peters

Associate Vice President for University Marketing and Special Projects, University of Texas at San Antonio

Anne Peters is the Associate Vice President for University Marketing and Special Projects at the University of Texas at San Antonio. She has over two decades of experience in higher education marketing and communications with a career that spans a wide variety of institutions, from residential liberal arts colleges to large public research universities. In her current position, she oversees the institutional brand, website development, presidential communications and university special events.

Jennifer Chrisler

Hampshire College

Jennifer is a senior administrator with 20+ years of public and private sector experience focused on  creating and implementing strategic initiatives, building coalitions, and generating  personal and financial support for institutions and movements. A recognized leader in  advancing complex issues on both state and federal levels. Proficient in strategic planning, fundraising, board partnership, constituent communications and marketing, program building, staff hiring and supervision and budget management. She is a consultative consensus-builder and problem-solver with exceptional communication skills.

Beth Steele

Hartwick College

Kristen Lainsbury

Earlham College

Becca Altimier

Client Engagement Director, Ologie

Becca leads Ologie’s client engagement team, working closely with our clients to understand their unique challenges, goals, and objectives. With more than 10 years of experience working in higher education, she brings a deep understanding of the industry to the agency. Her Ologie clients have included Cornell University, University of Kentucky, University of Missouri, Ashland University and the Ohio Department of Higher Education.

Holly Duncan

Chief Communications Officer, Converse University

As the Chief Communications Officer at Converse University, Holly Duncan oversees the day-to-day and strategic management of marketing and advertising, website design and content, social media, media relations and crisis communications. She came to Converse in July 2019 to strategically guide the 130+-year-old historically women’s institution through its rebranding process as it announced plans to admit men into its undergraduate residential cohort and change its name from College to University.

Her mission-driven, customer-focused and data-powered approach has resulted in proven success guiding organizations towards relevancy, sustainability and profitability. Her 16+ year career spans corporate, nonprofit and agency settings with concentrations in brand marketing, consumer marketing and strategic partnerships.

Holly earned her MBA from Emory University’s Goizueta Business school where she was a Social Enterprise Fellow with an emphasis on sustainable business and women’s initiatives.

Her time outside Converse is spent with her husband, toddler son, and rescue dogs.

Jenny Brower

Mindpower, Inc.

Jenny Brower is one of Mindpower’s Principals. She began her career in publishing and talent management, moving into the agency world almost two decades ago. She has worked extensively with colleges and universities, schools and other organizations doing good in the world, serving as a strategic partner and facilitator of major brand-building initiatives and campaigns. When not diving into a research assignment, strategy document, or onsite with clients, she is a proud supporter of Atlanta’s art and music scenes. She is a graduate of Vanderbilt University and the mother of twins. Jenny has presented at multiple AMA, CASE, SACAC, and GAIS conferences over the years and is a former AMA Symposium for the Marketing of Higher Education steering committee member.

Stephen Jendraszak

Augsburg University

Shelley Willingham

Vice President of Business Strategy, The Diversity Movement

Shelley (she/her) is a serial entrepreneur and business strategist with more than 20 years of corporate and small business experience. In 2003, Shelley founded the National Organization for Diversity in Sales and Marketing (NODSM), a company focused on helping corporate America recognize the increasing purchasing power of diverse segments and helping them market to these groups without using stereotypes or being offensive.

In 2006 she partnered with FORTUNE magazine on a special diversity section highlighting her work in this space. Shelley speaks at various business events and conferences, coaches and consults aspiring entrepreneurs and business owners, and is a frequent on-air contributor to CNBC.

At The Diversity Movement, Shelley leads the client acquisition strategy and execution while supporting each of the TDM business units in the development of their respective strategies. Her focus is on enhancing customer value, building competitive differentiation, and driving revenue and profit growth.

Why DEI? “I can’t imagine any forward thinking company that wants to position itself for growth not embracing the value of DEI. The business case is clear. DEI initiatives increase the bottom line, drive innovation, attract more talent, and create more opportunities for growth. Simply, it just makes good business sense.”

John Endrud

Executive VP & Chief Development Officer

John Endrud has more than 20 years of higher education experience and is passionate about working with universities to establish successful partnerships and market innovations. Endrud is a growth-minded leader who is skilled at bringing market strategy and business development to organizations while embracing the entrepreneurial spirit that drives innovation.

Prior to joining Collegis, Endrud served as chief business officer of Academic Programs International following a successful career with Wiley Education Services, where he served as the senior vice president of market strategy and was part of the organization prior to the 2006 acquisition of Deltak. Endrud has strong ties with Collegis Education having previously worked for Collegis and Eduprise.

Bill Faust

Ologie

Simon Barker

Managing Partner, Bluemoon

Holding senior roles at Edelman, Visa and Marsh & McLennan prior to founding BMCG in 2014, Simon has provided crisis management counsel in response to protests, cyber-attacks, high profile product recalls, workplace violence events, natural disasters and a broad range of ethical, financial and social issues. His experience working side-by-side with clients in technology, industry, finance, healthcare, and higher-ed both nationally and internationally ensures that he understand the risks, stakeholder demands, and opportunities a serious issue or crisis provides.

Erin Bossen

Senior Consultant, Bluemoon

An Emmy award-winning journalist and media and public relations strategist, Erin brings to BMCG a keen understanding of the nature and speed of modern media. Most recently, as senior director of media and public relations and a trusted advisor to senior leadership for one of California’s top-ranked private universities, Erin developed plans for and responded to a variety of high-stakes issues. Erin offers our clients real-time, discerning advice aligned with their core values and principles.

Jason Cody

Senior Consultant, Bluemoon

Jason brings over 20 years of experience in journalism, media relations and crisis communications to BMCG. In his most recent role at a top AAU research institution, Jason led the launch of a new internal communications initiative and served as university spokesperson for a variety of issues, including COVID-19, protests, racial unrest, sexual assault, freedom of speech, active aggressor, bomb threats, flooding, and data breaches. With an insider’s understanding of news cycles, editorial decision-making, and effective media outreach/advocacy, Jason provides practical and actionable advice and experience to our clients.

C. Hawkins

Director of Student Engagement and Philanthropy, University Advancement, Northeastern University

C. Hawkins. C. serves as the Director of Student Engagement and Philanthropy within Northeastern University’s Advancement division. He has been a student and alumni engagement professional for more than 20 years. C. has spent the past 6 years focusing on student engagement and philanthropy, in the university’s Alumni Relations office. He has dedicated his career to creating award-winning programming and events in which students and young alumni develop a life-long relationship with their alma mater.

Lauren Donaghue

Higher Education Client Success Manager, Cvent

Lauren Donaghue. Lauren is a higher education Client Success Manager at Cvent and has 6 years of experience working with event technology in higher education. Lauren partners with many of Cvent’s higher education clients leveraging Cvent for in-person, virtual and hybrid events for all audiences.

Christina Sanders

Sr. Inbound Marketing Manager, Lucidpress

Christina joined Lucidpress with years of marketing experience under her belt. She serves as inbound marketing manager developing both B2B and B2C marketing channels. Most recently she worked as a campaign manager at 97th Floor, a digital marketing agency where she managed integrated marketing campaigns. Christina graduated from BYU’s public relations program.

 

Outside the office, you’ll find Christina teaching piano lessons or cooking a new recipe she found on Pinterest.

Bob Rafferty

VP of Creative & Digital, SimpsonScarborough

Bob Rafferty is a 20-year higher education marketing veteran, having worked in leadership positions both on-campus and on the agency side, most recently serving as the managing partner of Knowble Media, before it was acquired by SimpsonScarborough in July 2019. Bob oversees the creative and digital divisions at SimpsonScarborough and works with clients to develop dynamic digital strategies to help institutions meet their strategic goals. Bob has been a guest speaker at the American Marketing Association’s Higher Education Symposium and has won several innovation awards from the Council for Advancement and Support of Education (CASE).

Ben Arendt

Vice President, Enrollment Strategy, Carnegie Dartlet

With more than 20 years of higher education experience, from student affairs and teaching to coordinating visit programs and leading enrollment programs, Ben Arendt knows how to tackle the unique challenges faced by clients and turn their specific challenges into opportunities for success. An imaginative and enthusiastic problem solver, he is committed to understanding the people, goals, and priorities that make up the unique identity of each client community and connecting them to Carnegie strategies that drive results. Ben holds a BA in Communication from Taylor University and a PhD in Educational Leadership from Western Michigan University.

Meaghan Cahill-Dunn

Digital Team Member, Encoura

Meaghan Cahill-Dunn is a member of the digital team and secures new partnerships with institutions and helps execute digital campaigns from media planning, copy and creative advisement, optimization recommendations and analysis. Ms. Cahill-Dunn comes to the table with over 15 years of experience in media sales and marketing experience spanning broadcast, digital and experiential, holding positions at CBS Radio, Monster.com as well as positions at publishers and agencies in business development. She has been responsible for securing relationships with major institutions and brands to create and execute thoughtful and impactful campaigns nationally. Ms. Cahill-Dunn received her BA in Journalism from Dominican University and lives in Chicago, Illinois.

Jason Stevens

Senior Digital Strategist, Northeastern US, Encoura

Jason Stevens is the senior digital strategist serving Northeastern US and key accounts across the country, he manages media strategy, implementation as well as analytics and reporting for a robust portfolio of both undergrad and grad clients. Mr. Stevens has worked in digital marketing for over 15 years. He launched a digital agency for a large traditional mass media company and has helped usher thousands of businesses and organizations through marketing and branding transitions to thrive in the digital space. Mr. Stevens received his BA in Philosophy from Franciscan University of Steubenville and lives in Illinois.

Cameron Chelo

Solutions Engineer, Acquia

Cameron Chelo is a Solutions Engineer at Acquia and is currently based in Denver, Colorado. As a Solutions Engineer, Cameron helps Acquia customers and prospective customers find solutions to their complex Digital Experience challenges through the value of Acquia’s Digital Experience Platform in order to meet their visions and goals.

Cameron developed his passion for Customer Experience and all things commerce growing up in a family of restaurateurs. A passion which eventually led him to join a technology company devoted to improving the digital experience in the food service industry and finally brought him to Acquia where he has been for roughly 2 years.

Kamilah Lewis

Principal and Consultant, EAB, Agency Services Division

As a two-time Sabre Award Winner for digital advertising campaigns, Kamilah Lewis has a solid foundation in traditional and digital brand marketing, ecommerce, and consumer goods.  As a Principal and Consultant with EAB’s Agency Services Division she brings adaptive strategic leadership to help drive EAB partnership results, value, and quality consumer engagements.  During her career she has been on the client side as a brand manager for some of the top consumer brands in the world, and on the agency side leading product launches, ecommerce campaigns, and digital marketing initiatives for brands such as Excedrin, PediaCare, Summer’s Eve, VSL#3, Fleet Laboratories, The Doctors talk show, Hawaiian Airlines, and more than 50 small businesses spanning 22 industries. Kamilah earned her BS in Marketing from the University of Maryland and eventually an MBA with a concentration in Brand Advertising. Kamilah is often a featured presenter and panelist speaking on digital marketing and consumer-to-web strategy.

Sarah Carpenter

Manager of Account Executives, Cvent

Sarah Carpenter has a storied career over the last 18 years with professional experience in Meetings & Events, SaaS, Healthcare, Natural Resources and Sales. Currently a Manager of Account Executives at Cvent her passion lays in collaborating with clients to elevate their events with technology – no matter the size.

Event Location

Gaylord Rockies Resort & Convention Center
6700 North Gaylord Rockies Boulevard
Aurora, CO 80019
(720) 452-6900

 


Room Reservations

We’ve secured an AMA room block at a special rate of $239.00 single/double occupancy per night (excluding taxes) plus a $20 per day resort fee. Additional guests can be added for $20.00 per person, per night.

The reservation cut-off date is October 11, 2021.

> Book Now

Or you can call (800) 429-5673 and reference the AMA Symposium for the Marketing of Higher Education.

Reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation

 


ADA

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

 

 

 

 

 

Presenting Sponsors

 

 

Sponsors

 

Acquia_New_Logo

 

 

 

 

AMA Symposium for the Marketing of Higher Education Live Conference FAQs

What is the AMA Doing to Ensure the Health and Safety of Attendees?

All attendees are required to fill out a form verifying they are vaccinated against COVID-19. Attendees are required to wear masks while in conference rooms, although speakers may opt to remove masks when presenting. A mask is not required when eating or drinking. 

What should I do if I do not feel well during the conference?

If you do not feel well, please contact AMA staff and we will work with you and the hotel staff to find a convenient local facility should you wish to get tested for COVID-19. We may also ask you to self-quarantine in your hotel room. Keynote speakers can be watched live via the attendee hub. 

Self Care Room

If you need a moment of quiet, please let AMA staff know and we will provide a key to the conference self-care room and assist you in locating it. 

Meals

Breakfasts will be served in the Exhibit Hall on Monday and Tuesday. If you’d like to spread out, network, or enjoy fresh air, feel free to eat in the Foyer or outside on the Veranda. To-go containers will be available.

Lunch buffets will be set in the Aurora Corridor (between the Exhibit Hall and the General Session). If you’d like to spread out, network, or enjoy fresh air, seating is available in the Exhibit Hall, General Session, Foyer and outside on the Veranda. To-go containers will be available.

Outdoor options: The Veranda, adjacent to the meeting space, is the perfect place to take a call, have a cup of coffee, or just get some fresh air. You can also cozy up to a fire pit off the Hotel lobby or by the pool.

What is the event wifi information? 

SSID: AMA Symposium

Password: AMAHE2021

How can I schedule an in-person sponsor appointment? 

Use the app to schedule sponsor appointments throughout the conference, starting at 4:30pm on Sunday. Need help? Visit the Sponsor Concierge Desk located right outside of the Exhibit Hall.

How do I download the event app?

Onsite signage will have QR codes you can use to download the app. Or, you can also download the Cvent app by searching in the app store. Once you have downloaded the Cvent app, search for the 2021 AMA Symposium for the Marketing of Higher Education event. 

Download the app for iOS: https://apps.apple.com/us/app/cvent-events/id1491335576

Download the app on Android: https://play.google.com/store/apps/details?id=com.cvent.mobile.eventapp&hl=en_US&gl=US

Game Instructions

Get ready to have fun, make connections, get valuable resources, and score points while you’re at it! Participate in the Symposium game through the app and you could win prizes! You can access the Game Center from the menu in the navbar at the bottom of the app. Click on the Game Center menu item and it will take you to a screen with the list of challenges. You can also toggle over to the leaderboard to view rankings/standings. You can access Game Rules by clicking  on the  3-dot menu at the top right of the screen.

Transportation

The A Line Commuter Train offers transportation between the airport and the 61st & Peña Station (continuing on to Union Station in downtown Denver). Board the train at the Denver Airport Station on Level 1 of the airport. Gaylord Rockies offers a complimentary shuttle from the 61st & Peña Station (Hours of operation are subject to change so please contact the resort for the most current details at +720-452-6900.)

ALTITUDE CHANGE TIPS

While in Colorado you will be in a high alpine, dry climate. Get the most out of your visit with a few tips!

Drink Water: Before your trip and while you are here, drinking plenty of water is the number one way to help your body adjust easily. The low humidity in Colorado keeps the air dry, like the desert, so you need about twice as much water here as you would drink at home.

Watch Your Physical Activity: The effects of exercise are more intense here. If you normally run 10 miles a day at home, you might try 6 miles.

Monitor Your Alcohol Intake: In our rarified air, golf balls go ten percent farther… and so do cocktails. Alcoholic drinks pack more of a wallop than at sea level. It is recommended that you go easy on the alcohol in the mountains, as its effects will feel stronger here.

Eat Foods High in Potassium: Foods such as broccoli, bananas, avocado, cantaloupe, celery, greens, bran, chocolate, granola, dates, dried fruit, potatoes and tomatoes will help you replenish electrolytes by balancing salt intake.

Pack for Sun: With less water vapor in the air at this altitude, the sky really is bluer in Colorado. But there’s 25 percent less protection from the sun, so sunscreen is a must. Colorado receives over 300 days of sunshine each year (more than San Diego or Miami). Bring sunglasses, sunscreen, lip balm…even in winter.

Dress in Layers: Two days before your trip to Denver, check the weather and use this information to pack appropriately. Because Colorado is closer to the sun, it can feel much warmer than the actual temperature during the daytime, but then become very chilly after sundown. It is best to layer your clothing.

Enjoy Yourself: Don’t let anything you hear about the high altitude scare you. The air is just thinner and dryer. In fact, many people with respiratory problems move to Colorado for the benefits of the dry air. Just follow these simple tips and you will very likely not even notice the difference.

AMA Symposium for the Marketing of Higher Education Virtual Conference FAQs

Login & Registration 

I’ve purchased a ticket on ama.org. How do I log in to the event platform?

Once you purchase a ticket on ama.org, an email will be sent directing you to complete the login process with Cvent. You’ll need to enter a NEW login unless you have already accessed Cvent for the Symposium. Enter the email address you used to purchase your ticket and click “next.” You’ll receive a confirmation email from Cvent. If it is before October 29, no action is required as the event platform will not be live until October 29. Access the login creation page here: https://cvent.me/XnwLY4

I’ve already registered in Cvent. Where can I find the link to log in to the conference?

You can access the Attendee Hub on a desktop device here: https://cvent.me/8Zwql5

We will also send an email the night before the conference begins with a login link for registrants to access the conference platform. We’ll send daily email reminders with how to access the platform. 

When I try to log in, the platform asks for a verification code. Where can I find this?

A verification code will be sent to the email address and/or mobile phone number used when creating your Cvent account. It should appear within a few minutes. You may want to check your spam or junk folders. If you have any problems finding your verification code, please reach out to our Customer Support team at customersupport@ama.org.

Navigating the Platform

How do I schedule a sponsor or exhibitor appointment? 

Navigate to the exhibit hall using the top menu tab. Choose a sponsor or exhibitor and you can schedule appointments or send a message directly from there. You can also schedule appointments on the homepage. 

 

How do I navigate to the event agenda or add sessions to my schedule? 

You can navigate to the agenda by clicking “all sessions” in the top blue menu bar. Add sessions to your calendar by clicking the red “Add” button next to any session. In the top menu bar, there is a calendar icon. Click this to view any sessions you have added. You do not need to add sessions to your agenda to attend them.

How do I access Gamification?

Get ready to have fun, make connections, get valuable resources and score points while you’re at it! Participate in the Symposium game through the app and you could win prizes! In the navy blue menu bar at the top of your screen, hover over “community” and click “game.” 

How can I see the attendee list?

Click on the Community tab at the top of the page, then Attendees. Here you will find a list and can message attendees who have opted to be visible in the Attendee Hub.

How can I communicate with other attendees?

Methods of communication include session chat, direct messaging, sponsor appointments and sponsor virtual booths.

I’m in the Attendee Hub and need help. Where should I go?

An AMA Help Desk virtual booth can be found on the homepage, as well as in the virtual exhibit hall. Please visit the booth to chat with an AMA team member during conference hours. 

On-Demand Content 

Will conference presentations be available on-demand?

All conference material, including presentations, will be available on-demand in the Attendee Hub within 24 hours. 

How long will I have access to the 2021 AMA Symposium for the Marketing of Higher Education Attendee Hub?

The Attendee Hub will remain open and available for on-demand viewing through May 10, 2022. 

Technical Support & Recommendations

Can I access the virtual conference on a mobile device? 

No. The attendee hub is only available via a desktop device.

What browser works best?

We recommend using Chrome or Firefox.

How do I change my visibility settings?

In the top right corner, click on your initials and view profile. Here you can select visible to appear on the attendee list or hidden.

 

Interested in sponsorship? Please contact Aaron Wicklund at awicklund@ama.org

For any other conference questions, please contact AMA Customer Service: customersupport@ama.org

 

2021 Symposium for the Marketing of Higher Education (In-Person)