2021 Symposium for the Marketing of Higher Education (In-Person)

Denver, CO

Sunday (All Times in MT)

12:30 pm - 2:30 pm

Interactive Workshop: The Post-Pandemic Ecosystem for Enrollment and Marketing

For most institutions, the pandemic created opportunities and revealed sustainability weaknesses.  As a result, abundant and necessary shifts were made to enrollment and marketing strategies to drive enrollment and reputation performance in the new normal.  While the pandemic was the ultimate test of relationships between marketing and enrollment, the leaders of these two important campus operations often struggle to find common ground.  This session will dive deep into effective post-pandemic communication flow design, channel strategy and customer segmentation, while revealing the latest best practice strategies, measurements and data-driven research techniques that will improve your ROI.

scott ochander

Scott Ochander

Chief Client Solutions Officer, Carnegie Dartlet

higher education professionals

Ben Arendt

Vice President, Enrollment Strategy, Carnegie Dartlet

3:00 pm - 5:00 pm

Interactive Workshop: Inclusive Marketing and Its Impact in Higher Ed

Join Shelley Willingham, founder of the National Organization for Diversity in Sales and Marketing (NODSM) and Vice President of Business Strategy, The Diversity Movement, for this compelling and interactive session. Shelley will highlight the importance of inclusive language and inclusive marketing and how ignoring this puts you at a competitive disadvantage. This session will also cover the mistakes that many in Higher Education marketing make from not having an inclusive team at the table making decisions to reactionary, “woke-washed” marketing tactics that fall flat. Join this session to discover what it takes to be an inclusive marketer, the importance of tailoring messages to specific audiences and how these actions strengthen efforts to attract prospective students.

Key Takeaways:

  • Why inclusive marketing matters
  • Why inclusive language is important
  • How to become an inclusive marketer
  • The must-haves for an inclusive marketing strategy
  • Common missteps marketers make
  • Challenges to “getting it right”

Workshops provide an interactive deep-dive on specific higher ed marketing topics with top industry experts. You can anticipate hands-on instruction, in-depth discussion and actionable takeaways to immediately apply to your work back on campus.

 

Shelley Willingham

Shelley Willingham

Vice President of Business Strategy, The Diversity Movement

5:30 pm - 7:00 pm

Welcome Reception

Re-connect with your colleagues after eighteen long months! We look forward to welcoming you to Denver to rekindle valuable relationships and connections among the higher education marketing community. This opening reception if your first chance to reconnect, build new relationships, and kick off the conference on a high note!

Monday

7:30 am - 8:30 am

Breakfast

Seating is available throughout the general session and event hall. Enjoy some time to network with colleagues and visit the exhibit hall!

8:30 am - 10:00 am

Higher Ed Marketer of The Year Award Ceremony and Presentation

The AMA Foundation recognizes marketing visionaries who have elevated the field and supports the next generation of marketers who will transform the profession. The AMA Higher Education Marketer of the Year Award, sponsored by Lipman Hearne, honors extraordinary leadership and achievements in the field of higher education marketing.

Join us to hear from the 2021 Higher Education Marketer of the Year on his/her perspective on leadership and what lies ahead as the landscape of higher education marketing continues to evolve in a COVID-19 climate. We’ll also be announcing the winning 2021 Higher Education Marketing Team of the Year.

 

8:30 am - 10:00 am

Keynote: From Burnout to Bounce Back: What Teams Actually Need to Thrive Right Now

Please note that this keynote will take place immediately following the Higher Education Marketer of the Year Award presentation, in the same room. You do not need to choose between the two- attend the HEMY presentation and stay to hear from our speaker! 

It’s been a tough time to focus on recruitment campaigns and homepage redesigns. Between 18 months of pandemic anxiety, racial justice reckonings, and increased uncertainty all over, there’s been a lot to distract us from our routines and goals. So as talk of a “post-pandemic” workplace gets louder, it’s tempting to simply try to put this time behind us. After all, we’re all tired of talking about COVID, right?

We can’t bounce back until we heal. If we don’t, our teams will pay a massive price: some people will burn out and turn cynical or quit. Others will let their unprocessed anxiety leak out as aggression and accusation. And still others will shut down, too scared to share their ideas or give necessary feedback. All of it will erode trust—and without trust, we can’t innovate or keep momentum.

In this talk, we’ll explore common challenges teams are facing right now—challenges like burnout, emotional exhaustion, and trauma. Then we’ll explore what it looks like to show up to those challenges with the vulnerability, courage, and compassion our teams need.

Sara Wachter Boettcher v2

Sara Wachter-Boettcher

Active Voice LLC

10:15 am - 11:15 am
Brand Strategy

Protecting Your Brand (and Your Hard Work)

Building your brand and keeping it fresh and relevant is hard work. It takes focus, discipline, and a keen understanding of the marketplace. But it also takes a strong reputation earned over time and rooted in the actions and behaviors of every person associated with your school: your researchers, your student-athletes, your alumni and even your founders. Is that something you’re ready to leave to chance?

As marketing leaders of your institution, you play a key role in ensuring that your reputation is protected. In this interactive session, the team from BMCG will introduce its Reputational Risk Maturity Model – a way to assess how capable and prepared your institution is to effectively and proactively manage reputational risk. With key concepts introduced, attendees will be asked to score their institution against a host of critical variables – from initial (1) to optimized (5).

In the words of Warren Buffet, the Sage of Omaha, “It takes 20 years to build a reputation, and five minutes to ruin it. If you think about that, you’ll do things differently.” Sponsored by Bluemoon

Barker S

Simon Barker

Managing Partner, Bluemoon

Erin Bossen, Senior Consultant.

Erin Bossen

Senior Consultant, Bluemoon

Jason Cody, Senior Consultant

Jason Cody

Senior Consultant, Bluemoon

Brand and Content Strategy

Breaking Down Barriers Between Brand and Enrollment Marketing to Maximize ROI

While the desired outcomes for enrollment marketing are clear, the objectives for brand marketing can be less tangible. Learn how the leaders of brand marketing and enrollment marketing at the University of Arizona coordinated their efforts so that brand spend strategically “softened the ground” for enrollment outcomes. Reporting to different leaders in different departments, intense collaboration was key to deploying resources and measuring ROI for both brand and enrollment marketing spend – and together produced results more impactful than either team could on its own.

Christie Harper

Christie Harper

Vice President, Campus Brand Engagement, University of Arizona

John Denker

John Denker

Vice President, Marketing, University of Arizona

Effective Leadership

Leader's Guide to Change Strategy and Consensus Building

Marketing leaders are often burdened with the task of institution-wide change – something that comes with immense challenge and strategic reward.  In this dynamic and demanding post-pandemic world, leaders need strategic frameworks to guide their thinking around managing conceptual change and consensus from within and across the institution. In this presentation, two established change leaders will share best practices, examples and models for success as you prepare for your own strategic change efforts.

scott ochander

Scott Ochander

Chief Client Solutions Officer, Carnegie Dartlet

renea morris

Renea Morris

Vice Chancellor for Marketing & Communications, University of Denver

11:30 am - 1:00 pm

Buffet Lunch and Networking

Seating is available throughout the general session and event hall. Enjoy some time to network with colleagues and visit the exhibit hall!

1:00 pm - 2:00 pm
Marketing Strategy

Best Practices for Website Optimization to Grow Enrollments

A lot of time and money are invested in your website and various marketing tactics to drive traffic to your site; However, if enrollments don’t follow, then you’re left wondering if you’re targeting the wrong audiences or if you need to invest more money. The answer is usually “no”. The real issue is often the foundation of the website itself.

Today’s students have high expectations around the ease of use, rapid access to information, and self-service options on websites. To compete in today’s marketplace and maximize your website’s performance, the foundation must be a priority. In this presentation, learn how one university grew their enrollments (after years of low site conversion and traffic) through optimization and data enablement. In addition, we’ll discuss the four key components that comprise a strong website foundation and share best practices for enhancing each area to improve your performance and ROI. Sponsored by Collegis Education

John Endrud Headshot

John Endrud

Executive VP & Chief Development Officer

Effective Leadership

DEI Hits and Misses: 30+ Real Marketing Examples

Examine your marketing and recruitment materials through a Diversity, Equity, and Inclusion (DEI) lens leveraging our DEI Viewfinder tool. Developed through an audit of our own marketing & communications materials at the University of St. Thomas (MN), these nine (9) questions will help attendees create more inclusive content across the recruitment funnel – from images and body copy, to presentations and emails. Through more than 30 real examples, you will learn to identify common pitfalls that can send unintended messages and undermine inclusivity.

Katie Jensen

Katie Jensen

Associate Vice President of Insights and Analytics, University of St. Thomas (MN)

Kymm Martinez

Kymm Martinez

VP of Marketing, Insights & Communications (MIC) and Chief Marketing and Communications Officer, University of St. Thomas (MN)

How It's Made

Let's Get Digital

By now, we know our institutions should have a strong digital presence. But knowing and actually having are two different things. It’s like saying you need to work out versus actually working out. It can be hard. Where do you start? What can you do to make an impact? How do you keep the momentum once you’ve started? In this session, Utah State University’s Digital Strategy team will go through a digital fitness warm up, work out, and cool down that can help you “Get Digital” at your institution.

Glass Lindsi

Lindsi Glass

Associate VP of Digital Strategy and Analytics, Utah State University

Ben Renard Wiart

Ben Renard-Wiart

Director of Web Strategy, Utah State University

Matt Gerrish

Matt Gerrish

Assistant Director of Social Media, Utah State University

2:00 pm - 2:30 pm

Break: Exhibit Hall with Sponsor Appointments

2:30 pm - 3:30 pm
Innovation Showcase

INNOVATION SHOWCASE TECHNOLOGY THAT ELEVATES YOUR STUDENT EXPERIENCE

Learn from three industry experts on the tips, tricks, and tools to elevate your student experience through various marketing technologies. Each company will have 12 minutes to present, with a interactive Q+A to follow. Detailed descriptions for each presentation below.

State of Higher Education Website & Marketing Technology: This research study conducted by SimpsonScarborough in partnership with Pantheon & Siteimprove surveyed nearly 200 CMOs, CIOs, CTOs, Directors of Digital, and other professionals in charge of their institution’s Website & Marketing Technology from 4-year, nonprofit colleges and universities in the U.S. The findings will shed light on how institutions are leveraging their technology stacks and formulating data strategies to underpin these initiatives. Presented by Pantheon

Leveraging MarTech to Provide Contextualized Digital Journeys: Living in the experience economy, end-users no longer want to spend time searching for relevant information but expect this information to be delivered to them through personalized messaging. Learn how educational organizations are leveraging various marketing technologies to provide consistent branding and messaging for students, prospective students, alumni, and donors.  Presented by Acquia

Event Marketing for Higher Education:Total Event Management: It’s no secret that the Higher Education landscape has changed since 2020.  Join us as we hear from Sarah Carpenter as she discusses the ways Cvent has enabled technology to address total events programs across institutions for in person and virtual evens, with a shared digital experience. Presented by Cvent

Bob Rafferty

Bob Rafferty

VP of Creative & Digital, SimpsonScarborough

marketing at higher education

Cameron Chelo

Solutions Engineer, Acquia

Sarah 2

Sarah Carpenter

Manager of Account Executives, Cvent

Effective Leadership

Strategic Priorities or Support Accountabilities? Why Not Both?

How do you deliver the strategic work to grow your university brand when you are also accountable for providing marketing and communications support to every academic and administrative unit on campus, have a limited staff and don’t charge back? You partner with each dean and VP to help them prioritize their needs, shift the relationship from order taker to trusted advisor and set their staffs up to succeed with everything else via low-cost internal support, below market-rate vendor support and self-service.

J.C. Huggins

J.C. Huggins

AVP for Brand and Digital Strategy, University of South Carolina

How It's Made

Minneapolis Campus Lessons Following George Floyd's Murder

Augsburg University, one of the most diverse private colleges in the Midwest, is three miles from where George Floyd was murdered by a Minneapolis police officer. The aftermath impacted our entire community, including students, faculty and staff. This is a look at the crisis communications lessons learned during that time and how we applied them in the run-up to the announcement of the verdict in the trial of Derek Chauvin, who was found guilty of the murder months later. Close collaboration with student leaders informed our planning and our ability to execute those plans quickly as developments unfolded.

briana

Briana Alamilla

Communication and Social Media Specialist, Augsburg University

Michael Grewe

Michael Grewer

Augsburg University

3:45 pm - 5:00 pm

Roundtables

Join us for robust, peer-to-peer conversations on the most pressing topics for higher education marketers today. Enjoy all the benefits only possible with real-time, face-to-face connections and collaboration. Feel free to move between sessions as conversation ebbs and flows.

Topics Include:

  • Changing/Hybrid Work Environment – How is your institution adapting in a post COVID work environment where the demand for hybrid work and a changing work environment is high?
  • Hiring/Restaffing
  • Marketing Online Programs – We’ll share and converse regarding best practices for marketing online-only programs. Are you doing something different to promote your online programs? How do you fit your online learning brand into your overarching brand?
  • Brand Strategy – We’ll discuss how to implement a new brand or an evolution of your current brand. We’ll also cover the challenges and opportunities of maintaining and communicating your brand.
  • Graduate Programs
  • Diversity Equity and Inclusion – Join us for a strategic conversation and discussion on the value of diversity, inclusion and equity in higher education marketing.
  • Women in Leadership – Join us as we share conversations about advancing your career as female professional.

Women in Leadership session sponsored by

DEI session sponsored by

Christie Harper

Christie Harper

Vice President, Campus Brand Engagement, University of Arizona

5:15 pm - 7:00 pm

Reception

Tuesday

7:30 am - 8:30 am

Breakfast

8:30 am - 9:45 am

Roundtables

Join us for robust, peer-to-peer conversations on the most pressing topics for higher education marketers today. Enjoy all the benefits only possible with real-time, face-to-face connections and collaboration. Feel free to move between topics as conversations ebbs and flows.

Topics Include:

  • Changing/Hybrid Work Environment – How is your institution adapting in a post COVID work environment where the demand for hybrid work and a changing work environment is high?
  • Hiring/Restaffing
  • Marketing Online Programs – We’ll share and converse regarding best practices for marketing online-only programs. Are you doing something different to promote your online programs? How do you fit your online learning brand into your overarching brand?
  • Brand Strategy – We’ll discuss how to implement a new brand or an evolution of your current brand. We’ll also cover the challenges and opportunities of maintaining and communicating your brand.
  • Graduate Programs
  • Diversity Equity and Inclusion – Join us for a strategic conversation and discussion on the value of diversity, inclusion and equity in higher education marketing.
  • Women in Leadership – Join us as we share conversations about advancing your career as female professional.

Women in Leadership session sponsored by

DEI session sponsored by 

10:00 am - 11:00 am
Innovation Showcase

3 Industry Experts speaking on the following topics: Branding in Student Recruitment, Applying student Mindsets to a Digital World, and The Enrollment-Optimized College Website.

Branding in Student Recruitment

A college’s brand is defined by its culture and values. This brand experience is what draws students to a school and keeps them as loyal alumni after they graduate. But the climate around student recruitment has changed as a larger and more diverse group of students look for the college that’s right for them. Is your school delivering a strong, consistent message with its brand marketing? Attendees will learn how today’s students differ from the past and how to evaluate their college’s brand, deliver a consistent recruitment experience and assure various departments remain on-brand. Presented by Lucidpress

Applying Student Mindsets to a Digital World

Over the course of the pandemic, institutions across the country made a substantial pivot to heavily invest in digital media as a way to engage Gen Z in a newly virtual world. How is your institution ensuring that you are reaching the current generation of students digitally with the messaging they want and need? Join Encoura as they share how one institution used the latest prospective student research to shape more engaging digital communications and effectively personalize the student recruitment cycle. Presented by Encoura

The Enrollment-Optimized College Website

College websites are often expected to serve many masters–prospective students, current students, faculty, etc.–a fact that virtually guarantees a suboptimal user experience and diminished ROI. The surest route to addressing this problem is rigorous goal setting–a process that often (and appropriately)identifies improved student-recruitment outcomes as the measure of the .edu’s success. Counterintuitively, this narrow focus helps ensure productive working relationships with the full range of key college-website stakeholders, including faculty. This presentation shows these principles in action, via a case study of a website redesign undertaken by Nova Southeastern University in partnership with EAB. We will also examine, by way of case studies, particular enrollment management and recruitment marketing approaches that help or hinder efforts at growing share. Sponsored by EAB

Christina Sanders

Christina Sanders

Sr. Inbound Marketing Manager, Lucidpress

meaghan cahill-dunn

Meaghan Cahill-Dunn

Digital Team Member, Encoura

jason stevens

Jason Stevens

Senior Digital Strategist, Northeastern US, Encoura

2021 Symposium

Kamilah Lewis

Principal and Consultant, EAB, Agency Services Division

Effective Leadership

Organizational Design in Higher Ed Marketing: Pitfalls, Innovations and Opportunities

What does the university marketing department of the future look like? How do we find the successful organizational balance between collaboration, brand integration and brand integrity? Why is centralization not always a panacea? How did marketing departments adapt to the challenges of 2020 and 2021?

This session will address these questions and share relevant takeaways for marketing leaders as they evolve and influence their organizations. You’ll hear themes from 65+ one-on-one interviews with marketing leaders, and you’ll learn from American University’s strategies toward organizational and brand collaboration in developing and launching its new brand campaign, Challenge Accepted, during the pandemic.

rob zinkan 2019

Rob Zinkan

Vice President for Marketing Leadership, RHB

Julie Zito

Julie Zito

American University

The New Normal and Beyond

It Takes a Village: How to Leverage Your University's Collective Mar/Com Talent

If the pandemic taught us anything, it’s that organizational pivots take an entire village of  professionals to pull off. At UTSA, we knew the key to success (and our survival) would be overcoming our traditional siloed approach and finding a way for all our institutional talent to row through the storm together. This session will tell the story of how we formed three cross-divisional teams to tackle the pandemic-fueled workload, forever transforming our approach to marketing at UTSA. This session will appeal to higher ed marketing professionals whose institutions struggle with brand alignment, messaging adoption or a siloed organizational structure.

Brett Calvert

Brett Calvert

Executive Director of University Marketing, University of Texas at San Antonio

Anne Peters

Anne Peters

Associate Vice President for University Marketing and Special Projects, University of Texas at San Antonio

11:00 am - 11:30 am

Break: Exhibit Hall with Sponsor Appointments

11:30 am - 12:30 pm

What's Next For Higher Education Marketing?

Join past Symposium committee members to talk about the future outlook of marketing in higher education. With the landscape of our industry changing daily, how can marketers adapt, learn and grow to keep our institutions thriving and keep students front and center? Join us to hear from these insightful marketing leaders where they think the industry is moving and how we can adapt. This will be a dynamic and interactive conversation with current and past committee members. You won’t want to miss it!

12:30 pm - 2:00 pm

Buffet Lunch and Networking

Seating is available throughout the general session room and event hall. Enjoy some time to network with colleagues and visit the exhibit hall!

2:00 pm - 3:00 pm
Brand and Content Strategy

To Brand or Not to Brand? Is a School's Academic Offer and Experience "Brandable"? Or Are We Going Too Far?

Small, private liberal arts institutions have all the same challenges as their larger higher ed peers but also struggle mightily with differentiation.   A fairly recent trend has emerged where many of these schools have significantly reworked their academic offers and student experiences to be more experiential, more collaborative, more career-focused and mostly more relevant to today’s economic and cultural environment. Many of them have branded these offers. Are these really brands? Or sub-brands? Or something else altogether? Should these schools have embarked on new branding for these enhanced offers or simply let them drive an evolution of the school brand?

Jennifer Chrisler headshot

Jennifer Chrisler

Hampshire College

Beth Steele

Beth Steele

Hartwick College

Kristen Lainsbury

Kristen Lainsbury

Earlham College

becca altimier

Becca Altimier

Client Engagement Director, Ologie

Effective Leadership

Checkpoints For Managing Your Brand Through Major Change

Need a roadmap on how to manage change? We’ve got you covered. The last two years afforded Converse University the opportunity to develop some process muscles we didn’t know we had. Our particular version of change was twofold: moving from single-gender to co-ed and from college to university – all at the same time.   We’ll share the process we followed to ensure our community – and our brand at large – were ready and positioned for success. This workshop-style session will share the checkpoints we used for managing change and help you craft a plan for your institution.

Holly Duncan 2020

Holly Duncan

Chief Communications Officer, Converse University

jenny bower

Jenny Brower

Mindpower, Inc.

3:15 pm - 4:30 pm

Closing Keynote: Behind the Scenes with the DDC: And other fibs, lies and perjuries.

Get the inside scoop with Aaron Draplin and learn what goes on behind the scenes at the Draplin Design Co. From sketch to screen to file hand-off, he’ll give an in-depth walk through recent projects big, small and downright ugly. Sometimes, bigger isn’t better, and Aaron will show how the tiniest of projects can have a big impact. Loose and lighthearted, he’ll set the record straight on 9-page marketing briefs, communication tedium and offer up pointers on how to keep your chained-to-their-desk graphic designers curious and excited. His methods, momentum and mania in a fun, loose setting. Questions answered. Riddles solved. Enigmas discussed.

DDC19 PROMO SHOT

Aaron Draplin

Founder, Draplin Design Co

Presenting Sponsors

 

 

Sponsors

 

Acquia_New_Logo

 

 

 

 

AMA Symposium for the Marketing of Higher Education Live Conference FAQs

What is the AMA Doing to Ensure the Health and Safety of Attendees?

All attendees are required to fill out a form verifying they are vaccinated against COVID-19. Attendees are required to wear masks while in conference rooms, although speakers may opt to remove masks when presenting. A mask is not required when eating or drinking. 

What should I do if I do not feel well during the conference?

If you do not feel well, please contact AMA staff and we will work with you and the hotel staff to find a convenient local facility should you wish to get tested for COVID-19. We may also ask you to self-quarantine in your hotel room. Keynote speakers can be watched live via the attendee hub. 

Self Care Room

If you need a moment of quiet, please let AMA staff know and we will provide a key to the conference self-care room and assist you in locating it. 

Meals

Breakfasts will be served in the Exhibit Hall on Monday and Tuesday. If you’d like to spread out, network, or enjoy fresh air, feel free to eat in the Foyer or outside on the Veranda. To-go containers will be available.

Lunch buffets will be set in the Aurora Corridor (between the Exhibit Hall and the General Session). If you’d like to spread out, network, or enjoy fresh air, seating is available in the Exhibit Hall, General Session, Foyer and outside on the Veranda. To-go containers will be available.

Outdoor options: The Veranda, adjacent to the meeting space, is the perfect place to take a call, have a cup of coffee, or just get some fresh air. You can also cozy up to a fire pit off the Hotel lobby or by the pool.

What is the event wifi information? 

SSID: AMA Symposium

Password: AMAHE2021

How can I schedule an in-person sponsor appointment? 

Use the app to schedule sponsor appointments throughout the conference, starting at 4:30pm on Sunday. Need help? Visit the Sponsor Concierge Desk located right outside of the Exhibit Hall.

How do I download the event app?

Onsite signage will have QR codes you can use to download the app. Or, you can also download the Cvent app by searching in the app store. Once you have downloaded the Cvent app, search for the 2021 AMA Symposium for the Marketing of Higher Education event. 

Download the app for iOS: https://apps.apple.com/us/app/cvent-events/id1491335576

Download the app on Android: https://play.google.com/store/apps/details?id=com.cvent.mobile.eventapp&hl=en_US&gl=US

Game Instructions

Get ready to have fun, make connections, get valuable resources, and score points while you’re at it! Participate in the Symposium game through the app and you could win prizes! You can access the Game Center from the menu in the navbar at the bottom of the app. Click on the Game Center menu item and it will take you to a screen with the list of challenges. You can also toggle over to the leaderboard to view rankings/standings. You can access Game Rules by clicking  on the  3-dot menu at the top right of the screen.

Transportation

The A Line Commuter Train offers transportation between the airport and the 61st & Peña Station (continuing on to Union Station in downtown Denver). Board the train at the Denver Airport Station on Level 1 of the airport. Gaylord Rockies offers a complimentary shuttle from the 61st & Peña Station (Hours of operation are subject to change so please contact the resort for the most current details at +720-452-6900.)

ALTITUDE CHANGE TIPS

While in Colorado you will be in a high alpine, dry climate. Get the most out of your visit with a few tips!

Drink Water: Before your trip and while you are here, drinking plenty of water is the number one way to help your body adjust easily. The low humidity in Colorado keeps the air dry, like the desert, so you need about twice as much water here as you would drink at home.

Watch Your Physical Activity: The effects of exercise are more intense here. If you normally run 10 miles a day at home, you might try 6 miles.

Monitor Your Alcohol Intake: In our rarified air, golf balls go ten percent farther… and so do cocktails. Alcoholic drinks pack more of a wallop than at sea level. It is recommended that you go easy on the alcohol in the mountains, as its effects will feel stronger here.

Eat Foods High in Potassium: Foods such as broccoli, bananas, avocado, cantaloupe, celery, greens, bran, chocolate, granola, dates, dried fruit, potatoes and tomatoes will help you replenish electrolytes by balancing salt intake.

Pack for Sun: With less water vapor in the air at this altitude, the sky really is bluer in Colorado. But there’s 25 percent less protection from the sun, so sunscreen is a must. Colorado receives over 300 days of sunshine each year (more than San Diego or Miami). Bring sunglasses, sunscreen, lip balm…even in winter.

Dress in Layers: Two days before your trip to Denver, check the weather and use this information to pack appropriately. Because Colorado is closer to the sun, it can feel much warmer than the actual temperature during the daytime, but then become very chilly after sundown. It is best to layer your clothing.

Enjoy Yourself: Don’t let anything you hear about the high altitude scare you. The air is just thinner and dryer. In fact, many people with respiratory problems move to Colorado for the benefits of the dry air. Just follow these simple tips and you will very likely not even notice the difference.

AMA Symposium for the Marketing of Higher Education Virtual Conference FAQs

Login & Registration 

I’ve purchased a ticket on ama.org. How do I log in to the event platform?

Once you purchase a ticket on ama.org, an email will be sent directing you to complete the login process with Cvent. You’ll need to enter a NEW login unless you have already accessed Cvent for the Symposium. Enter the email address you used to purchase your ticket and click “next.” You’ll receive a confirmation email from Cvent. If it is before October 29, no action is required as the event platform will not be live until October 29. Access the login creation page here: https://cvent.me/XnwLY4

I’ve already registered in Cvent. Where can I find the link to log in to the conference?

You can access the Attendee Hub on a desktop device here: https://cvent.me/8Zwql5

We will also send an email the night before the conference begins with a login link for registrants to access the conference platform. We’ll send daily email reminders with how to access the platform. 

When I try to log in, the platform asks for a verification code. Where can I find this?

A verification code will be sent to the email address and/or mobile phone number used when creating your Cvent account. It should appear within a few minutes. You may want to check your spam or junk folders. If you have any problems finding your verification code, please reach out to our Customer Support team at customersupport@ama.org.

Navigating the Platform

How do I schedule a sponsor or exhibitor appointment? 

Navigate to the exhibit hall using the top menu tab. Choose a sponsor or exhibitor and you can schedule appointments or send a message directly from there. You can also schedule appointments on the homepage. 

 

How do I navigate to the event agenda or add sessions to my schedule? 

You can navigate to the agenda by clicking “all sessions” in the top blue menu bar. Add sessions to your calendar by clicking the red “Add” button next to any session. In the top menu bar, there is a calendar icon. Click this to view any sessions you have added. You do not need to add sessions to your agenda to attend them.

How do I access Gamification?

Get ready to have fun, make connections, get valuable resources and score points while you’re at it! Participate in the Symposium game through the app and you could win prizes! In the navy blue menu bar at the top of your screen, hover over “community” and click “game.” 

How can I see the attendee list?

Click on the Community tab at the top of the page, then Attendees. Here you will find a list and can message attendees who have opted to be visible in the Attendee Hub.

How can I communicate with other attendees?

Methods of communication include session chat, direct messaging, sponsor appointments and sponsor virtual booths.

I’m in the Attendee Hub and need help. Where should I go?

An AMA Help Desk virtual booth can be found on the homepage, as well as in the virtual exhibit hall. Please visit the booth to chat with an AMA team member during conference hours. 

On-Demand Content 

Will conference presentations be available on-demand?

All conference material, including presentations, will be available on-demand in the Attendee Hub within 24 hours. 

How long will I have access to the 2021 AMA Symposium for the Marketing of Higher Education Attendee Hub?

The Attendee Hub will remain open and available for on-demand viewing through May 10, 2022. 

Technical Support & Recommendations

Can I access the virtual conference on a mobile device? 

No. The attendee hub is only available via a desktop device.

What browser works best?

We recommend using Chrome or Firefox.

How do I change my visibility settings?

In the top right corner, click on your initials and view profile. Here you can select visible to appear on the attendee list or hidden.

 

Interested in sponsorship? Please contact Aaron Wicklund at awicklund@ama.org

For any other conference questions, please contact AMA Customer Service: customersupport@ama.org

 
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